The Step-by-Step Guide to Copywriting: Online Learning and Course Design
Copywriter's Toolbox, Volume 1
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Narrated by:
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Sandra Shillington
About this listen
Do you want to make money Online? Write an Online course!
This audiobook walks you through every step of creating an effective online learning course using time-tested principles of instructional design and instructional writing. It’s a multi-step guide that subject matter experts and copywriters can follow to go from idea to fully developed online course. Whether your course will be sold on a marketplace platform such as Udemy, self-hosted on your own website, or launched through sites such as Teachable, Thinkific, or Kajabi, this audiobook will help you - even if you’re not sure yet on what type of course you want to create.
Turn your expertise into passive income. Take advantage of the surge in popularity e-learning has seen over the last few years.
- Create engaging materials so that your audience gains and retains the knowledge and skills you're teaching.
- Design your course according to how adults actually learn.
- Learn how to evaluate the effectiveness your course.
- Make sure your course isn't boring!
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make sure to practice
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What listeners say about The Step-by-Step Guide to Copywriting: Online Learning and Course Design
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 11-01-18
This Book is Pure Gold
Please write more on this subject Sandra, please. How refreshing to read a book that truly has something to offer and isn't an entire book about the author blowing their own horn and droning on about I and me. Every word is carefully planned to deliver value to the reader. I am going to be reading it many times. I cannot tell you how disappointed I was when it ended, I was literally hanging on every word she said.
Thank you Sandra Shillington for this brilliant work!
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2 people found this helpful
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- Adanvdo Tawadi
- 09-01-21
Content superb! Narration monotonous!
The content was fabulous! Superb! Thanks for sharing!!! The narration was monotone and without passion! Lacking energy! I listen to many books and couldn’t stay focused on the info because of its droning and putting me to sleep! That’s not normal for this lifelong learner! I encourage Sandra to re-narrate with varying intonation and the energy with which she learned the material, has passions used it and wrote the book about it!
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- wheatbread
- 12-07-23
compact and well laid out
The author doesn't put a lot of life into the reading, but she has put together a really decent strategy book of things to be aware of and to do when designing a course. I think it would be useful for any type of teaching, whether for online or in-person. There isn't any fluff, just good practical advice.
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1 person found this helpful
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- Rebecca
- 07-31-21
Seriously good.
no frills...all actionable steps. using it for teaching online college guidance courses and to start my own personal online courses.
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1 person found this helpful
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- Anthony S. Beard
- 02-06-21
Well done
Very well done and practical advice. One of the best content books I have read.
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- Lisa Duffy (CA)
- 11-13-23
Great (audio) Read
This book gave me some great advice on adding different elements and features to my online masterclasses. I highly recommend it for anyone new to creating online courses.
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- DVMIKE
- 03-12-18
Best book on course desigm
This is by far the best book I have purchased on course design and elements ! I strongly endorse this book and suggest that anyone who does business online get this book. If course design isn't part of your business it will be after you read or listen to this book !
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4 people found this helpful
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- Jonathan
- 09-15-19
Amazing book
Great book. Was exactly what I was looking for as someone that is brand new to course design. thanks you so much. You'll definitely want to sit down with a pen and paper for this book.
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1 person found this helpful
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- SMH
- 03-28-21
Exactly what I needed
This book hit the nail on the head for me. The author gives us instructions, in a very clear and orderly manner, exactly what we need to know and do to create a successful and effective online course. Thank you!
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1 person found this helpful
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- Cristina
- 03-11-20
Practical how-to guide on online course design
This is a practical how-to guide on online course design. The author tells what to do and why, without fluff. Exactly what I need in my research on the topic
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