Most coaches know that an extraordinary culture is the secret to an extraordinary team, but how do you create a strong team culture when the culture itself is so complex and always evolving? The good news is the process of creating a culture can be simple and almost effortless when you take a systematic approach. In The Culture System, sports coach and leadership consultant J.P. Nerbun shares his proven process that will help you find joy and fulfillment as a coach, while getting the results you desire.

In the world of strength and conditioning, learning how to move others not just physically, but also psychologically and emotionally is paramount to getting the most out of them. People are the ultimate performance variable, and understanding how to effectively blend knowledge of proper training with the nuances of human behavior is integral to helping athletes achieve their ultimate goals. Unfortunately, while much attention has been given to the science of physical training, little attention has been given to the science of communication.

Ever felt not good enough? Struggling with anxiety before significant games or crumbling under pressure? Maybe you're stuck despite countless hours of training, or merely seeking that extra edge. Whatever your situation, the answer is one: develop mental strength.

Moses and Troy Horne here. Your mental-toughness guides! We know exactly how you feel. If you are reading this, you probably have a young athlete who struggles with in-game stress and maybe even sports performance anxiety. That is why this version was mostly written by Moses. As of the time of the writing of this book, Moses Horne is a 15-year-old elite athlete who can talk directly about the triumphs and struggles of working toward being mentally tough. This is the only book that I know of with input from an actual young athlete.

From best-selling author Bob Rotella, America's preeminent sports psychologist, a groundbreaking guide to success in all aspects of life - not just sports - from business to relationships to personal challenges of every variety.

The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.

If someone were to ask Jasmine Santos to describe the last few years of her life with a single word, it would definitely be a four-letter one. After 17 years - and countless broken bones and broken promises - she knows her window to compete in figure skating is coming to a close. But when the offer of a lifetime comes in from an arrogant idiot she's spent the last decade dreaming about pushing in the way of a moving bus, Jasmine might have to reconsider everything.

On the playing field, natural talent isn’t enough—there’s a mental component that determines whether athletes win the race or wipe out before the finish line. But what separates standout sports stars from the rest? In a paradigm-shifting new theory, acclaimed sportswriter Matt Fitzgerald identifies two key traits behind athletic success: strict self-regulation over thoughts and emotions and an unquenchable psychological need to pursue victory—even when it means enduring extreme mental and physical suffering.

The bestselling fitness book for men who want to gain 25-35 pounds of lean muscle and lose as much fat or more in just 3-5 hours per week—and without giving up delicious foods or doing grueling workouts. Is Bigger Leaner Stronger a body building book that can help you pack on brain-shrinking amounts of muscle in 30 days flat? No. Is it a fitness nutrition book full of dubious diet and exercise “hacks” and “shortcuts” for melting belly fat faster than a roided hornet? Absolutely not.

Let’s face it: fitness is hard. Have you ever gotten into the car after a long day at work and headed straight for the couch instead of the gym? Have you ever been unable to stop hitting the snooze button in the morning? Have you even felt secretly afraid you just don’t have what it takes to transform your body and health? Welcome to the club.

Derick Lugo had never been hiking. He certainly couldn't imagine going more than a day without manicuring his goatee. But with a job cut short and no immediate plans, this fixture of the New York comedy scene began to think about what he might do with months of free time. He had heard of the Appalachian Trail, but he had never seriously considered attempting to hike all 2,184.2 miles of it. Suddenly he found himself asking, Could he do it?

In Wildlife Wars, Terry Grosz serves up fascinating stories - alternately hair-raising, hilarious, and heart-wrenching - from his 30-year struggle to protect wildlife in America. A natural storyteller, Grosz writes about the remarkable characters he met - on both sides of the law - as he matched wits with elk poachers, salmon snaggers, commercial-market duck hunters, and a host of other law-breakers. Best of all, though, these stories are so remarkably entertaining you won't want to put them down.

All over America, families are investing blood, sweat, tears, and retirement savings in their children’s sports careers, all with the ultimate goal of…what exactly? A college scholarship? A professional contract? Simply the taste of victory? Through the lens of the highly competitive world of girls’ softball, Lewis reveals the youth sports industrial complex that has arisen to aggressively monetize after-school pastimes.

Follow the trails of hunters - the original storytellers - as they interpret signs, examine tracks, and chase and catch their prey (or fail to). Listeners can curl up with the best authentic hunting fiction and non-fiction, bringing the great Mount Kenya and the prairies of the American Bison into your living room. From Theodore Roosevelt and Gene Hill to Rick Bass and Charles Dickens, remember classic hunting tales and discover new stories of hunters’ luck, camaraderie, and use of smarts on the trail.

When Edmund Hillary first conquered Mt. Everest, Sherpa Tenzing Norgay was at his side. Indeed, for as long as Westerners have been climbing the Himalaya, Sherpas have been the unsung heroes in the background. In August 2008, when eleven climbers lost their lives on K2, the world’s most dangerous peak, two Sherpas survived. They had emerged from poverty and political turmoil to become two of the most skillful mountaineers on earth. Based on unprecedented access and interviews, Buried in the Sky reveals their astonishing story for the first time.

Joe De Sena has one ultimate goal: to help improve everyone’s physical and emotional health by teaching them the tenets of Spartan living from ancient Greece: simple eating, smart training, mastering resilience, and an all-out commitment to achieving a goal.

Champions aren’t born. They’re built. Greg Harden spent over 30 years building them at the University of Michigan, including 400 future professional athletes, 50 NFL first-round draft picks, and 120 Olympians from over 20 countries. He gained national recognition when 60 Minutes Sports profiled him as “Michigan’s Secret Weapon.” Now, in his first book, Greg Harden is reaching out to help anyone who wants to live their best life by offering powerful and practical advice.

Not just another book about how to play pickleball, Pickleball Mindset dives deep into how to think on the court. Coauthored by Dayne Gingrich, top senior professional pickleball player and renowned mental performance coach, and Jill Martin, an attorney turned personal trainer and pickleball fanatic, this book follows their year-long coaching relationship in which Jill seeks to become mentally dominant on and off the court.

When Ball Four was published in 1970, it created a firestorm. Bouton was called a Judas, a Benedict Arnold and a “social leper” for having violated the “sanctity of the clubhouse.” Baseball commissioner Bowie Kuhn tried to force Bouton to sign a statement saying the book wasn’t true. Ballplayers, most of whom hadn’t read it, denounced the book. It was even banned by a few libraries. Almost everyone else, however, loved Ball Four.

Baseball’s most outspoken fireballer brings the high heat—calling out the hacks, cheats, and ridiculous rules that have tarnished the game—and pitches A-plus stuff on how to make baseball pure, fun, and damn near perfect.