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  • The Price

  • What It Takes to Win in College Football’s Era of Chaos
  • By: Armen Keteyian, John Talty
  • Narrated by: Will Damron
  • Length: 13 hrs and 52 mins
  • 4.7 out of 5 stars (11 ratings)

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The Price

By: Armen Keteyian, John Talty
Narrated by: Will Damron
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Publisher's summary

Two of the nation’s most respected sports journalists team up for a vital, hard-hitting investigation into the tumultuous state of big-time college football.

We are living in the Wild West of college sports. Name, Image and Likeness endorsements, the transfer portal, collectives, conference realignment, the powerful influence of media companies have all rendered the notion of amateur athletics a quaint relic of the past, replaced by a Brave New World where money and self-interest rule.

The Price is a sweeping, in-depth, thought-provoking look at an inflection point in big-time college football. Six time New York Times bestselling author Armen Keteyian and award-winning national college football reporter John Talty conducted more than two hundred wide-ranging interviews with head coaches, athletic directors, conference commissioners, administrators, politicians, power brokers, agents and media executives from one corner of the sport to the other. They reveal never-before-reported details on major players such as Nick Saban, Jim Harbaugh, Kirby Smart, Jimbo Fisher, and Lane Kiffin. Keteyian and Talty’s reporting also lays bare the machinations that destroyed the historic conference that was the Pac-12, purely in the name of greed.

As the sport’s premier coaches race for the exits, Keteyian and Talty reveal deep, dark truths about a beloved game under siege—and the financial, physical, emotional and psychological toll taken on everyone whose dreams and fortunes often depend on the final score on a Saturday afternoon.

©2024 John Talty and Armen Keteyian (P)2024 HarperCollins Publishers

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Exellent mind blowing, portal transfes and NIL

This is exactly what I wanted after listening to the author's excellent book, The System, released in 2013. I first listened to that book in 2022, and at that point, it was nine years old. As soon as I finished, I thought, "Wow, I would really like to hear what the author(s) have to say about the very current inner workings of college football with the portal transfers and pay-for-play NIL." Well, here it is, and it is fantastic. An absolute must for a college football fan or anyone else who likes a great tell-all with jaw dropping revalations that I had no idea about, these journalists know how to write a page turning book you have to listen.

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  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
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    5 out of 5 stars

Great content, OK delivery

Narrator couldn’t spend five minutes, verifying pronunciation of key names in the story. Very distracting.

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