Sports fandom isn’t what it used to be. Owners and executives increasingly count on the blind loyalty of their fans and too often act against the team’s best interest. Sports fans are left deliberating not only mismanagement but also political, health, and ethical issues. In Rethinking Fandom: How to Beat the Sports Industrial Complex at Its Own Game, sportswriter and lifelong sports fan Craig Calcaterra outlines endemic problems with what he calls the sports-industrial complex.

In a society that is digging deep into the misogyny underlying our traditions and media, the world of sports is especially fertile ground. From casual sexism, like condescending coverage of women’s pro sports, to more serious issues, like athletes who abuse their partners and face only minimal consequences, this area of our culture is home to a vast swath of gender issues that apply to all of us - whether or not our work and leisure time revolve around what happens on the field.

It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while another was plausibly decided by Ralph Nader. Landlines fell to cell phones, the internet exploded, and pop culture accelerated without the aid of technology that remembered everything. It was the last era with a real mainstream to either identify with or oppose. The ’90s brought about a revolution in the human condition, and a shift in consciousness, that we’re still struggling to understand.

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

Former New York Times columnist Anand Giridharadas takes us into the inner sanctums of a new gilded age, where the rich and powerful fight for equality and justice any way they can--except ways that threaten the social order and their position atop it.

From the author of Popular Economics comes a surprisingly sunny projection of America's future job market. Forget the doomsday predictions of sour-faced nostalgists who say automation and globalization will take away your dream job. The job market is only going to get better and better, according to economist John Tamny, who argues in The End of Work that the greatest gift of prosperity, beyond freedom from painful want, is the existence of work that is interesting.

Sports media superstar Clay Travis wants to save sports from the social justice warriors seeking to turn them into another political battleground. Having ruined journalism and Hollywood, far-left-wing activists have now turned to sports. Travis argues it’s time for right-thinking fans everywhere to put down their beers and reclaim their teams and their traditions. In Republicans Buy Sneakers, Too, he replays the arguments he’s won and lays out all the battles ahead. His goal is simple: to make sports great again.

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields - psychologists, economists, advertising and marketing executives - failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.

From the New York Times best-selling author of Return of the King comes the story of LeBron James' incredible transformation from basketball star to sports and business mogul.

Something is wrong. We all know it. American life expectancy is declining for a third straight year. Birth rates are dropping. Nearly half of us think the other political party isn’t just wrong; they’re evil. We’re the richest country in history, but we’ve never been more pessimistic. What’s causing the despair? In Them, bestselling author and U.S. senator Ben Sasse argues that, contrary to conventional wisdom, our crisis isn’t really about politics. It’s that we’re so lonely we can’t see straight—and it bubbles out as anger. Local communities are collapsing.

Over the past decade, Americans watched in bafflement and rage as one institution after another - from Wall Street to Congress, the Catholic Church to corporate America, even Major League Baseball - imploded under the weight of corruption and incompetence. In the wake of the Fail Decade, Americans have historically low levels of trust in their institutions; the social contract between ordinary citizens and elites lies in tatters. How did we get here? Christopher Hayes offers a radically novel answer.

The Left used to be the party of the hippies and the free spirits. Now it’s home to woke scolds and humorless idealogues. The New Puritans can judge a person’s moral character by their clothes, Netflix queue, fast food favorites, the sports they watch, and the company they keep. No choice is neutral, no sphere is private. Not since the Puritans has a political movement wanted so much power over your thoughts, hobbies, and preferences every minute of your day. In the process, they are sucking the joy out of life.

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The 10 Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century", he examines how choosing the right words is essential.

ESPN's rise is one of the most remarkable stories about business and sports in our time, and nobody can tell it better than George Bodenheimer. It may be hard to believe, but not long ago, getting sports updates was difficult and frustrating. ESPN changed everything. George Bodenheimer knows. Initially hired to work in the mailroom, one of Bodenheimer's first jobs was to pick up sportscaster Dick Vitale at the Hartford airport and drive him to ESPN's main campus - a couple of trailers in a dirt parking lot. But as ESPN grew, so did George's status in the company.

In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.