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The Power of Instinct
- The New Rules of Persuasion in Business and Life
- Narrated by: Kelli Tager
- Length: 8 hrs and 47 mins
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Publisher's summary
Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing listeners how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision.
People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.
Zane uncovers the hidden network of connections that dictates the snap decisions we make and cracks the code on how to influence it. With a revolutionary set of rules for expanding the network, Zane shows us how to make any brand, business, political candidate, or idea the dominant instinctive choice. With science as your guide, as well as stories from the world’s most successful brands from McDonald's and Lululemon to the Yankees and Taylor Swift, you'll learn:
- What kind of messages create the greatest amount of positive associations;
- Why finding new customers accelerates growth and relying on existing ones is a trap;
- Why emotional stories are not enough to drive trial and long-term brand loyalty.
Whether you're an entrepreneur, Fortune 500 executive, marketing professional, or job seeker, mastering the power of instinct will help supercharge your growth and make whatever you’re selling the first choice for any audience.
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Why is Miami… Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena. Through a series of gripping stories, Gladwell traces the rise of a new and troubling form of social engineering
By: Malcolm Gladwell
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What Went Wrong with Capitalism
- By: Ruchir Sharma
- Narrated by: Fajer Al-Kaisi
- Length: 9 hrs and 19 mins
- Unabridged
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Capitalism didn’t fail, it was ruined. What went wrong with capitalism? Ruchir Sharma’s account is not like any you will have heard before. He says progressives are right, in part, when they mock modern capitalism as “socialism for the rich.” For a century, governments have expanded in just about every measurable dimension, from spending to regulation and the scale of financial rescues when the economy wobbles. The result is expensive state guarantees for everyone—bailouts for the rich, entitlements for the middle class, welfare for the poor.
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Great take
- By Brian on 09-03-24
By: Ruchir Sharma
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Briefly Perfectly Human
- Making an Authentic Life by Getting Real About the End
- By: Alua Arthur
- Narrated by: Alua Arthur
- Length: 9 hrs and 51 mins
- Unabridged
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For her clients and everyone who has been inspired by her humanity, Alua Arthur is a friend at the end of the world. As our country’s leading death doula, she’s spreading a transformative message: thinking about your death—whether imminent or not—will breathe wild, new potential into your life. Warm, generous, and funny AF, Alua supports and helps manage end-of-life care on many levels. The business matters, medical directives, memorial planning; but also honoring the quiet moments, when monitors are beeping and loved ones have stepped out to get some air.
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Not So Much About Death
- By Peter H Adams on 04-28-24
By: Alua Arthur
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Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
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From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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Mediocre; few actionable take-aways.
- By Michael on 10-31-20
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Man's Search for Meaning
- By: Viktor E. Frankl
- Narrated by: Theo Solomon
- Length: 5 hrs and 43 mins
- Unabridged
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Viktor E. Frankl was a medical doctor at a psychiatric hospital in 1942 when he became a prisoner in Nazi concentration camps in World War II. In 1946, he published this book about his camp experiences and a method of psychotherapy he developed. Forty-five years later, it was still named one of the most influential books in the United States. Part One describes his three years in four Nazi concentration camps, which took the lives of his wife, father, mother, and brother. He closely observed inmates’ reactions to their situation, as well as how survivors came to terms with their liberation.
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Inspiring but still a little unsure how to apply
- By Kindle Customer on 06-02-24
By: Viktor E. Frankl
What listeners say about The Power of Instinct
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- AAM
- 07-08-24
A Must Read!!!
As someone who reads dozens of business books each year, "The Power of Instinct" by Leslie Zane rises to the top of my list. It offers a compelling perspective and valuable insights for marketers and business leaders. Zane's notion of “Brand Connectomes” is elegant and useful, illustrating how brands can connect with consumers on a subconscious level, much like neurons forming human memory. Zane challenges the conventional notions of marketing by showing that it's not just about rational persuasion, but about tapping into the deep-seated instincts that drive decision-making.
What I find particularly useful is how Zane's insights build upon the ideas shared by Byron Sharp in "How Brands Grow." Both authors emphasize the importance of creating mental availability and distinctive brand assets, but Zane takes it a step further by explaining the underlying instinctual processes. Most importantly, Leslie Zane not only provides the “what and why” but also pragmatic approaches to building long-term brand preference.
If you are interested in understanding and influencing consumer behavior, "The Power of Instinct" is a must-read. Leslie’s insights are equally relevant to individuals building their personal brand as they are to businesses.
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