In Pain Performance, Ryan Whited and Matt Fitzgerald present a radically new way for athletes to understand and manage pain that exposes the shocking lack of evidence for modern medicine’s approach to pain and injury management. Based on many years of research and a greater appreciation of the complexity of pain as a lived experience, Whited’s revolutionary “Training as Treatment” method puts you in control of your pain experience as you build mental and physical resilience.

Sports Nutritionist Matt Fitzgerald has spent nearly twenty years studying the diets of top professional endurance athletes, who are among the fittest and healthiest people in the world. As a result, he has identified five core habits that are essential to maximizing workout benefits. The Endurance Diet shares key strategies for optimal health and performance: eat everything, eat quality, eat carbohydrate, eat enough, and eat individually. Whether you want to lose weight, win a race, or look a little more like an elite athlete, this plan is for you.

Pacing can be the difference between a breakthrough workout and a backbreaker, a PR and a DNF. In How to Run the Perfect Race, acclaimed running coach and author Matt Fitzgerald reveals how conventional training and device overdependence will keep you from accessing the full power of pacing. With a mix of fascinating science and compelling stories spanning the sport, Fitzgerald shows that pacing is the art of finding your real limit—running out of gas just as you complete the workout or cross the finish line.

Every year, roughly 2 million people participate in marathons and half marathons in the United States, and, no matter what level they are, every one of these runners has likely hit “The Wall,” running out of muscle fuel in the final miles and slowing down precipitously. In The New Rules, renowned fitness journalist and training coach Matt Fitzgerald cuts through the myths, distilling the most up-to date science to help runners overcome the universally experienced nutritional barriers that prevent success in the marathon and half marathon.

Susie Chan is an icon of endurance running. Since taking up running at the age of 35, she has completed the legendary Marathon des Sables more times than any other British woman, set the 12-hour treadmill World Record and was one of the first women to finish all the World Marathon Majors. Susie’s story is an inspirational fight against the odds. From leaving a dysfunctional marriage, managing as a single mum and tackling cancer treatment, Susie has had her fair share of adversity. Throughout it all, running has kept her going.

Hudson is the most innovative running coach to come along in a generation. Until now, only a handful of elite athletes have been able to benefit from his methods. Now Run Faster from the 5K to the Marathon shows all runners how to coach themselves as confidently and effectively as Brad coaches his world-class athletes. Becoming your own best coach is the ticket to running faster at any distance. First you will learn to assess your abilities. Then you’ll learn how to devise a training program specifically geared to you.

Part narrative, part practical, this adventure takes you to the foothills of Ethiopia and the ‘town of runners’; to the training grounds of world-record-holding marathon runners in Kenya; racing across the Arctic Circle and the mountains of Europe, through the sweltering sands of the Sahara and the hostility of a winter traverse of the Pennine Way, to witness the incredible natural movement of runners in these environments.

In the world of elite sports, victory is often attributed to physical and athletic prowess alone. But what if the key to unlocking your full potential lies not in your physical abilities, but in your mindset? In Extreme Balance, three renowned experts on performance, motivation, and competition dive into the unexplored territory of the mind, paradoxically revealing the one mindset that can truly elevate your game: the ability to embrace an unfixed mindset.

Every runner knows pacing is critical. It can be the difference between a PR and a DNF. In On Pace, acclaimed running coach and author Matt Fitzgerald reveals how conventional training and device overdependence keep runners from accessing the full power of pacing. With a mix of fascinating science and compelling stories from every corner of the sport, Fitzgerald shows that pacing is the art of finding your limit—running at a pace to finish the workout or cross the finish line completely out of gas.

This incredible story of how an ordinary mum ran her way into the record books will inspire beginner runners and die-hard marathon devotees alike, proving that, no matter where life takes you, it’s never too late to achieve your dreams and do the impossible. When Mimi first started jogging on a treadmill as an unfit 36-year-old mother of three, she never imagined she would go on to become a world-record-breaking ultrarunner.

Discover the blueprint used by Olympic gold medalists and world record holders to achieve their best performances. Andrew Snow, a powerhouse in the running community with over 27 years of experience offers his highly acclaimed, results-proven triphasic model that runners have used to set lifetime PRs from the 5K to the marathon in as little as three months—even in their 40s and 50s!

In 80/20 Running, respected running and fitness expert Matt Fitzgerald introduced his revolutionary training program and explained why doing 80 percent of runs at a lower intensity and just 20 percent at a higher intensity is the best way for runners at all levels - as well as cyclists, triathletes, and even weight-loss seekers - to improve their performance. Now, in this eye-opening follow-up, Fitzgerald teams with Olympic coach Ben Rosario to expand and update the 80/20 program to include ultramarathon training and such popular developments as the use of power meters.

An endurance athlete and coach reveals how the marathon transforms the lives of everyone who attempts it - and how it has helped his own family cope with serious adversity.

Orphaned at just thirteen in a still-segregated Washington, D.C., George Raveling was introduced to a relatively unpopular sport—basketball—in high school. The rest, as they say, is history. Raveling went on to become one of the winningest coaches of all time, a mentor to legendary athletes, and a confidant of the sport’s greatest coaches, including Bob Knight and John Wooden. He convinced Michael Jordan to collaborate with Nike on the Air Jordan. He led the 1984 U.S. men’s Olympic team to their ninth gold medal.

When Emily Halnon lost her beloved mother to a rare uterine cancer at just sixty-six years old, she wanted to do something monumental to honor the person her mother had been. Emily's mom had taken up running in her late forties; she ran her first marathon at fifty. She even went skydiving to celebrate her sixtieth birthday. Emily, already an accomplished ultrarunner, decided to try to break the record for the Fastest Known Time by a woman on the Pacific Crest Trail's 460 miles across Oregon.

The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades, and now science is learning why it's true. In his fascinating new book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

Every year, roughly 2 million people participate in marathons and half marathons in the United States, and, no matter what level they are, every one of these runners has likely hit “The Wall,” running out of muscle fuel in the final miles and slowing down precipitously. In The New Rules, renowned fitness journalist and training coach Matt Fitzgerald cuts through the myths, distilling the most up-to date science to help runners overcome the universally experienced nutritional barriers that prevent success in the marathon and half marathon.

Hudson is the most innovative running coach to come along in a generation. Until now, only a handful of elite athletes have been able to benefit from his methods. Now Run Faster from the 5K to the Marathon shows all runners how to coach themselves as confidently and effectively as Brad coaches his world-class athletes. Becoming your own best coach is the ticket to running faster at any distance. First you will learn to assess your abilities. Then you’ll learn how to devise a training program specifically geared to you.

This revolutionary training method has been embraced by elite runners - with extraordinary results - and now you can do it, too. Respected running and fitness expert Matt Fitzgerald explains how the 80/20 running program - in which you do 80 percent of runs at a lower intensity and just 20 percent at a higher intensity - is the best change runners of all abilities can make to improve their performance.

Every runner knows pacing is critical. It can be the difference between a PR and a DNF. In On Pace, acclaimed running coach and author Matt Fitzgerald reveals how conventional training and device overdependence keep runners from accessing the full power of pacing. With a mix of fascinating science and compelling stories from every corner of the sport, Fitzgerald shows that pacing is the art of finding your limit—running at a pace to finish the workout or cross the finish line completely out of gas.

Discover the blueprint used by Olympic gold medalists and world record holders to achieve their best performances. Andrew Snow, a powerhouse in the running community with over 27 years of experience offers his highly acclaimed, results-proven triphasic model that runners have used to set lifetime PRs from the 5K to the marathon in as little as three months—even in their 40s and 50s!

The 1989 Ironman World Championship was the greatest race ever in endurance sports. In a spectacular duel that became known as the Iron War, the world's two strongest athletes raced side by side at world-record pace for a grueling 139 miles. Driven by one of the fiercest rivalries in triathlon, Dave Scott and Mark Allen raced shoulder to shoulder through Ironman’s 2.4-mile swim, 112-mile bike race, and 26.2-mile marathon. After 8 punishing hours, both men would demolish the previous record - and cross the finish line a mere 58 seconds apart.

Pacing can be the difference between a breakthrough workout and a backbreaker, a PR and a DNF. In How to Run the Perfect Race, acclaimed running coach and author Matt Fitzgerald reveals how conventional training and device overdependence will keep you from accessing the full power of pacing. With a mix of fascinating science and compelling stories spanning the sport, Fitzgerald shows that pacing is the art of finding your real limit—running out of gas just as you complete the workout or cross the finish line.

Welcome to the Barkley Marathons, a fever dream of an ultra event, inspired by a prison break, heralded by a conch blast, paid for in cigarettes and socks, and completed only by a select few. A race in which competitors haul themselves up mountains, through extreme weather conditions, beyond pain and exhaustion, mile after mile. Completed 60 miles? That’s just the fun run. In the Spell of the Barkley is a story of sporting obsession, exploring what drives individuals to challenge themselves at the limits of what is possible – and what it takes to succeed.

Every sports fan loves a great comeback. Is there a special quality shared by top athletes who triumph over great challenges? And can anyone acquire it? In The Comeback Quotient, celebrated sports writer Matt Fitzgerald supplies the answer to both questions. He identifies these mega-achievers of astounding athletic comebacks as "ultrarealists", men and women who succeed where others fail by fully accepting, embracing, and addressing the reality of their situations.

In Pain Performance, Ryan Whited and Matt Fitzgerald present a radically new way for athletes to understand and manage pain that exposes the shocking lack of evidence for modern medicine’s approach to pain and injury management. Based on many years of research and a greater appreciation of the complexity of pain as a lived experience, Whited’s revolutionary “Training as Treatment” method puts you in control of your pain experience as you build mental and physical resilience.

Matt Fitzgerald has already made a name for himself in the endurance-sport community with books like 80/20 Running, How Bad Do You Want It?, and Iron War. He is an accomplished amateur runner, but if he follows the training, nutrition, and lifestyle of an elite runner, just how fast could he go? He is approaching his mid-40s, so the time to do this is now. He at last has the financial means to do nothing but train.

Writing from both the cutting edge of scientific discovery and the front-lines of elite athletic performance, National Magazine Award-winning science journalist Alex Hutchinson presents a revolutionary account of the dynamic and controversial new science of endurance.

Dean Karnazes has run 350 continuous miles through three sleepless nights, ordered pizza during long runs, and inspired fans the world over with his adventures. Now in this heart-pounding book, Dean reveals how he pulled off unfathomable feats with a determination that defied all physical limitations. But Dean goes beyond the story of the Endurance 50 marathons to share his invaluable secrets and advice for athletes of all levels.

Lawrence’s accomplishments are nearly impossible to comprehend. After breaking two Guinness World Records, he shattered possibilities in 2015 by completing 50 full-distance triathlons in 50 states in 50 consecutive days. Yes, THE IRONMAN®, “the single most difficult day in sports”—a 2.4-mile swim, 112 miles on a bike, then a 26.2-mile run, all completed in under 17 hours. It is a race so intense that less than .01% of the population have completed one.