In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley's most exciting, unpredictable, and ambitious entrepreneurs - a real-life Tony Stark - and a fascinating exploration of the renewal of American invention and its new makers.

Astrophysicist Neil deGrasse Tyson has attracted one of the world’s largest online followings with his fascinating, widely accessible insights into science and our universe. Now, Tyson invites us to go behind the scenes of his public fame by unveiling his candid correspondence with people across the globe who have sought him out in search of answers. In this hand-picked collection of 100 letters, Tyson draws upon cosmic perspectives to address a vast array of questions about science, faith, philosophy, life, and of course, Pluto.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Everything All at Once is an exciting, inspiring call to unleash the power of the nerd mindset that exists within us all. Nye believes we'll never be able to tackle our society's biggest, most complex problems if we don't even know how to solve the small ones. Step by step, he shows his listeners the key tools behind his everything-all-at-once approach: radical curiosity, a deep desire for a better future, and a willingness to take the actions needed to make it a reality.

In The Idea Factory, New York Times Magazine writer Jon Gertner reveals how Bell Labs served as an incubator for scientific innovation from the 1920s through the1980s. In its heyday, Bell Labs boasted nearly 15,000 employees, 1200 of whom held PhDs and 13 of whom won Nobel Prizes. Thriving in a work environment that embraced new ideas, Bell Labs scientists introduced concepts that still propel many of today’s most exciting technologies.

Biosphere rises from southern Arizona's high desert like a bizarre hybrid spaceship and greenhouse. Packed with more than 3,800 carefully selected plant, animal, and insect species, this mega-terrarium is one of the world's most biodiverse, lush, and artificial wildernesses. Only recently transformed from an abandoned ghost dome to a University of Arizona research center, the site was the setting of a grand drama about humans and ecology at the end of the twentieth century.

From iconic books like Neuromancer to blockbuster films like The Matrix, virtual reality has long been hailed as the ultimate technology. But outside of a few research labs and military training facilities, this tantalizing vision of the future was nothing but science fiction. Until 2012, when Oculus founder Palmer Luckey - then just a rebellious teenage dreamer living alone in a camper trailer - invents a device that has the potential to change everything.

In August 2006, the International Astronomical Union voted Pluto out of planethood. Far from the sun, tiny, and eccentric in orbit, it's a wonder Pluto has any fans. Yet during the mounting debate over Pluto's status, Americans rallied behind the extraterrestrial underdog.

The Space Barons is the story of a group of billionaire entrepreneurs who are pouring their fortunes into the epic resurrection of the American space program. Nearly a half century after Neil Armstrong walked on the moon, these Space Barons—most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen—are using Silicon Valley-style innovation to dramatically lower the cost of space travel and send humans even further than NASA has gone.

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields - psychologists, economists, advertising and marketing executives - failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.

It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. How can we break out of the cycle and create the kind of interesting, meaningful lives that we all seek? Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives.

My name is Drew Hayes, and for the past six years I've made my living as a writer. In that time, I've published 20 books, written hundreds of thousands of words, and made countless mistakes - most of which I like to think I've learned from. Underqualified Advice (and Other Amusing Diversions) is my attempt to compile those lessons and share them with others, as well as have some fun along the way. Half of the book is dedicated to detailing specifics about writing, maneuvering the industry, and keeping fiscally afloat in largely unstable waters.

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data - from best-selling business author Chip Heath.

An inventor, adventurer, entrepreneur, collector, and entertainer, and son of legendary scientist-astronaut Owen Garriott, Richard Garriott de Cayeux has been behind some of the most exciting undertakings of our time. A legendary pioneer of the online gaming industry - and a member of every gaming Hall of Fame - Garriott invented the multi-player online game, and coined the term "Avatar" to describe an individual's online character. In this fascinating memoir, Garriott invites listeners on the great adventure that is his life.

The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction after having taken for granted a captive audience for too long, a choice that has led to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising as we know it is over.

In the Shadow of the Moon tells the story of the most exciting and challenging years in spaceflight, with two superpowers engaged in a titanic struggle to land one of their own people on the moon. Drawing on interviews with astronauts, cosmonauts, their families, technicians, and scientists, as well as rarely seen Soviet and American government documents, the authors craft a remarkable story of the golden age of spaceflight as both an intimate human experience and a rollicking global adventure.

At a time when Steve Jobs was only a teenager and Mark Zuckerberg wasn't even born, a group of visionary engineers and designers - some of them only high school students - in the late 1960s and 1970s created a computer system called PLATO, which was not only years but light-years ahead in experimenting with how people would learn, engage, communicate, and play through connected computers.

Rachel Maddow has beaten the odds in a way that's novel in today's America: She uses her brain. In a world of banal and opinionated soundbites, she regularly crushes Sean Hannity's ratings thanks to her deeply researched reports. And in our highly polarized world, Maddow amiably engages the staunchest conservatives, while never hesitating to expose their light-on-facts defenses.

An inventor, adventurer, entrepreneur, collector, and entertainer, and son of legendary scientist-astronaut Owen Garriott, Richard Garriott de Cayeux has been behind some of the most exciting undertakings of our time. A legendary pioneer of the online gaming industry - and a member of every gaming Hall of Fame - Garriott invented the multi-player online game, and coined the term "Avatar" to describe an individual's online character. In this fascinating memoir, Garriott invites listeners on the great adventure that is his life.

Everything All at Once is an exciting, inspiring call to unleash the power of the nerd mindset that exists within us all. Nye believes we'll never be able to tackle our society's biggest, most complex problems if we don't even know how to solve the small ones. Step by step, he shows his listeners the key tools behind his everything-all-at-once approach: radical curiosity, a deep desire for a better future, and a willingness to take the actions needed to make it a reality.

A member of the first astronaut class to include women, NASA chose her for the seventh shuttle mission, inspiring several generations of women. After a second flight, Ride served on the panels investigating the Challenger explosion and the Columbia disintegration that killed all aboard. In both instances, she faulted NASA's rush to meet mission deadlines and its organizational failures. She also cofounded a company promoting science and education for children, especially girls.

When most of us think about artificial intelligence, our minds go straight to cyborgs, robots, and sci-fi thrillers where machines take over the world. But the truth is that artificial intelligence is already among us. It exists in our smartphones, fitness trackers, and refrigerators that tell us when the milk will expire. In some ways the future people dreamed of at the World's Fair in the 1960s is already here. We're teaching our machines how to think like humans, and they're learning at an incredible rate.

Ori Brafman and management consultant Judah Pollack dramatically demonstrate how even the best and most efficient organizations - from Fortune 500 companies to today's US Army - can become more innovative by allowing a little unstructured space and "contained chaos" into their planning and decision-making. Through their consulting work, they realized that while structure and hierarchy are essential both in large corporations and small groups, too much of either can stifle creativity.

In The Idea Factory, New York Times Magazine writer Jon Gertner reveals how Bell Labs served as an incubator for scientific innovation from the 1920s through the1980s. In its heyday, Bell Labs boasted nearly 15,000 employees, 1200 of whom held PhDs and 13 of whom won Nobel Prizes. Thriving in a work environment that embraced new ideas, Bell Labs scientists introduced concepts that still propel many of today’s most exciting technologies.

In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, revealing to the public how companies are getting richer using our personal information and exposing how Cambridge Analytica exploited weaknesses in privacy laws to help elect Donald Trump - and how this could easily happen again in the 2020 presidential election.

In this collection of essays, Walter Isaacson reflects on the lessons to be learned from Benjamin Franklin, Albert Einstein, Bill Gates, Henry Kissinger, Ronald Reagan and Mikhail Gorbachev, Hillary Clinton and Bill Clinton, and various other interesting characters he has chronicled as a biographer and journalist. The people he writes about have an awesome intelligence, in most cases, but that is not the secret of their success.

Did you know that there are actually 27 letters in the alphabet, or that the U.S. had a plan to invade Canada? And what actually happened to the flags left on the moon? Even if you think you have a handle on all things trivia, you're guaranteed a big surprise with Now I Know. From uncovering what happens to lost luggage to New York City's plan to crack down on crime by banning pinball, this book will challenge your knowledge of the fascinating stories behind the world's greatest facts.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."

Regarded as a masterpiece today, 2001: A Space Odyssey received mixed reviews. Despite the success of Dr. Strangelove, director Stanley Kubrick wasn't yet recognized as a great filmmaker, and 2001 was radically innovative, with little dialogue and no strong central character. Author Michael Benson explains how 2001 was made, telling the story primarily through the two people most responsible for the film, Kubrick and science fiction legend Arthur C. Clarke. Benson interviewed Clarke many times, and has also spoken at length with Kubrick's widow, Christiane.