Preview
  • The Context Marketing Revolution

  • How to Motivate Buyers in the Age of Infinite Media
  • By: Mathew Sweezey
  • Narrated by: Daniel Henning
  • Length: 7 hrs and 56 mins
  • 5.0 out of 5 stars (11 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The Context Marketing Revolution

By: Mathew Sweezey
Narrated by: Daniel Henning
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $17.19

Buy for $17.19

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.

In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context - the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them.

Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 salesforce.com, inc. (P)2020 Gildan Media
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Context Marketing Revolution

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    11
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    8
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    9
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A great layer on top of permission marketing

Epic. One of the best books for anyone trying to understand marketing today. You. Need. This.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    5 out of 5 stars

Terrific content, flat narration

Really enjoyed the premise of marketing context and the expertise of Mathew Sweezey. My regret with this audio book is the flat narration. I've had to relisten to parts of the narration because the inflection on a particular point was flat or out of sync with emphasis. After listening to other podcasts with Sweezey, I really think he should have narrated the book himself.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!