When I started my first martial art school, all I knew about growing a dojo was that I needed more students. So, I set about getting more students every way I knew how, and I kept adding more ways to do that as I went along.

This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

Folk tales of the Shaolin Temple depict warrior monks with superhuman abilities. Today, dozens of East Asian fighting styles trace their roots back to the Buddhist brawlers of Shaolin, although any quest for the true story soon wanders into a labyrinth of forgeries, secret texts and modern retellings. This new study approaches the martial arts from their origins in military exercises and callisthenics. It examines a rich folklore from old wuxia tales of crime-fighting heroes to modern kung fu movies.

The Way of the Dojo is a comprehensive guide for anyone looking to own or operate a martial arts school. It features both traditional and cutting edge information on marketing, hiring employees, martial arts school valuation, social media, lease negotiation, school design, and more.

Training in the martial arts is both an honor and a responsibility. But for those seeking to start their own clubs from scratch, the process can be intimidating. Where do you train? How will you find students? Do you need insurance? How much will you charge? In Teaching the Martial Arts, Allen leads the listener through all of the steps necessary to beginning your own martial arts club. From defining your product and your service to considering when it may be time to open up multiple locations, here is a resource that will prove invaluable on your journey.

Besides actually getting students through your front door, what's the biggest challenge any martial arts school owner can face? That's right—it's student retention! Keeping students and getting parents to be raving fans of your school is the key to long-term martial arts business success. If you can master martial arts marketing, you're halfway there. But, if you can master the art of martial arts student retention, you can bank on keeping the doors to your martial arts school open for a good long time.

From legendary Brazilian jujitsu and MMA master Rickson Gracie comes a riveting, insightful memoir that weaves together the story of Gracie’s stunning career with the larger history of the Gracie family dynasty and the founding of the Ultimate Fighting Championship, showing how the connection between mind and body can be harnessed for success both inside and outside the ring.

Bruce Lee is a cultural icon, renowned the world over for his martial arts and film legacy. But Lee was also a deeply philosophical thinker, learning at an early age that martial arts are more than just an exercise in physical discipline - they are an apt metaphor for living a fully realized life. Now, in Be Water, My Friend, Lee’s daughter, Shannon, shares the concepts at the core of his philosophies, showing how they can serve as tools of personal growth and self-actualization.

What are the origins of Brazilian jiujitsu? Is it merely a by-product—a rebel offspring—of judo? What was the nature and content of the art that Mitsuyo Maeda, a.k.a. “Count Koma”, and other Japanese were teaching in the Amazon? Was it judo? Jiujitsu? His own personal fight-tested style, built on a foundation of judo and informed by his dozens and dozens of matches around the world? What was the bridge between the art he learned at the Kodokan and the Brazilian style--a style now practiced by millions worldwide and growing bigger every day--that claims him as its godfather?

With our stressful pace of life and the plethora of illnesses, it’s no wonder more people are suffering from chronic and acute illnesses that could otherwise be prevented. Lack of energy and vitality due to stress keeps many of us from living a full and satisfying life.