The Art of Being Unreasonable
Lessons in Unconventional Thinking
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Narrated by:
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Eli Broad
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Walter Dixon
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By:
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Eli Broad
About this listen
Unorthodox success principles from a billionaire entrepreneur and philanthropist.
Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way.
This book shares the "unreasonable" principles - from negotiating to risk-taking, from investing to hiring - that have made Eli Broad such a success.
- Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles.
- His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem-cell research.
- At his alma mater, Michigan State University, he endowed a full-time MBA program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region.
- Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica.
If you're stuck doing what reasonable people do - and not getting anywhere - let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.
©2012 Eli Broad (P)2012 Gildan Media, LLCListeners also enjoyed...
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- By Maggie on 01-06-24
By: Rachel Rodgers
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- By: T. Harv Eker
- Narrated by: Ivan Villanueva
- Length: 2 hrs and 17 mins
- Unabridged
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El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
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The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- By: John C. Bogle
- Narrated by: L. J. Ganser
- Length: 5 hrs and 50 mins
- Unabridged
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The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
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One star for every point this 5 hour book makes.
- By Matt on 01-31-19
By: John C. Bogle
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- By: MJ DeMarco
- Narrated by: MJ DeMarco
- Length: 12 hrs and 46 mins
- Unabridged
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Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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Excellent!
- By Iray007 on 09-22-15
By: MJ DeMarco
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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Six-Figure Side Hustle
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 3 hrs and 42 mins
- Original Recording
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Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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Not For YOU!
- By S. Seigel on 03-02-24
By: Rachel Rodgers
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Million-Dollar Habits
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs and 3 mins
- Original Recording
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Rachel Rodgers, personal finance expert and author of the best-selling We Should All Be Millionaires, delivers yet again in her three-part Audible Originals series. In Million Dollar Habits, Rodgers puts forward the habits you would do well to adopt in order to generate wealth. And before she gets to those habits, she first encourages you to raise your financial goals.
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Good foundational information.. ughh
- By JAR on 03-28-24
By: Rachel Rodgers
What listeners say about The Art of Being Unreasonable
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Lance
- 03-23-13
Not Unreasonable
Would you recommend this book to a friend? Why or why not?
I would recommend it as an autobiography, not as any kind of "how to" book.
What did you like best about this story?
His life story is interesting.
Any additional comments?
This is a book about how Eli Broad built himself an empire, but it does not cover any great amount of detail. You could not use it as a template or how-to guide. There are a few chapters that are intended as lessons, and those are good. He is blunt and to the point, doesn't have time to waste and is always moving forward.
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3 people found this helpful
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- Nancy Walsh
- 07-12-12
Too much talk about Art...
Good book until the end when he goes on and on about art works and philanthropy.
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3 people found this helpful
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- Anonymous User
- 02-27-20
What a Beautiful Surprise!!
I've heard of Mr. Broad over the years but really didn't dig deep into his journey. I'm forever grateful for reading about hom online last week as I was doing research for a project.
I recommend this book for every person regardless of career! Has inspired me to continue on my journey!! Thank you Mr. Broad (and Mrs. Broad too) for sharing.
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- Amazon Customer
- 06-04-21
Good book for those interested in success
An easy to listen to, down to earth account of what Eli Broad believes are the critical factors of his success.
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- Darren
- 03-17-13
This Book Could Have Had Great Potential!!!
I was lured into the book about a man who started not one, but two fortune 500 companies. I wanted to hear his story, how he did it, what he would do over again.
There was very little about KB Homes, little about Sun and mostly about his art collecting and donating to charities. All worthwhile endeavors, but it is supposed to be a book about growing businesses being unreasonable.
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4 people found this helpful
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- Top Vine Reviewer
- 10-20-19
masterful
loved this book as a rare insight into a real art magnate. broad is a master at many things
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- WHO
- 06-26-12
To The Point Inspirational
Would you consider the audio edition of The Art of Being Unreasonable to be better than the print version?
After a long time I read a book which is to the point and relate big idea to small with several examples. I am now fan of Eli Broad.
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- Robert A.
- 03-03-20
inspriational
Eli was quite the entrepreneur. informative. specific. vulnerable. will likely reread at some point in the future.
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- Sean Scott McCracken
- 03-27-15
Divided
On one hand, I imagine a very compelling, driven character that is as savvy and straight as a businessman can be. On the other, I'm listening to an ego piece. I wish I could get a better glimpse into what this man is rally like in his darkest hour. It could be, some of my distaste is my own envy too. Looking forward to learning more about this Los Angeles magnate. First, let's see how Richard Branson's audio book is.
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5 people found this helpful
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- Al
- 07-11-13
Good Book, but culd have been great
The book is quite good, but could have been better, i wish he would have spend more time on how he actually became more successfull, rather than when he had already reached success and then discussing the successes at a later stage, as once you have millions it is easy to have access to opportunities that regular folks donot. nonetheless good advice on being artful unreasonable.
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1 person found this helpful