Preview
  • The Agile Brand Guide: Generative AI

  • Effectively Using Artificial Intelligence to Create Compelling Content at Scale (Agile Brand Guides)
  • By: Greg Kihlstrom
  • Narrated by: Kenneth Montgomery
  • Length: 3 hrs and 16 mins
  • 2.0 out of 5 stars (1 rating)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The Agile Brand Guide: Generative AI

By: Greg Kihlstrom
Narrated by: Kenneth Montgomery
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $14.95

Buy for $14.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

While there is a lot of conversation around artificial intelligence (AI) and its potential applications in marketing and customer experience, there are still more question than answers around how to use it effectively.

Within this realm, Generative AI tools that create text, images, or even music and videos are increasingly being evaluated and used by marketing professionals. There remain several aspects to consider when utilizing these tools, however. What is the best way to create scalable content that still stays true to a brand, what about intellectual property concerns? What should be disclosed to customers about the origins of content used for marketing purposes? These and many other questions should be top of mind for marketing teams, in addition to exploration of many benefits, which include the greater scale and personalization that Generative AI tools can provide.

In this latest book in the best selling Agile Brand Guide series, the successful planning, implementation, and optimization of Generative AI-based tools and platforms is explored. The Agile Brand Guide: Generative AI by best selling author Greg Kihlström gives marketing professionals a solid overview of the space in a short guide format. The book features a foreword by Bernadette Nixon, CEO of Algolia, plus contributions from thought leaders at Optimizely, Pega, Infinum, and other companies at the forefront of generative AI.

Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide provides insights and ideas that both beginning and seasoned leaders can utilize to be successful in evaluating and implementing Generative AI solutions for their teams, and it includes insights and interviews with some of the thought leaders in marketing and customer experience.

©2023 The Agile Brand (P)2023 The Agile Brand
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Agile Brand Guide: Generative AI

Average customer ratings
Overall
  • 2 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 0 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 0 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.