Simple Marketing for Smart People
The One Question You Need to Win Customers Without Gimmicks, Hype, or Hard Selling
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Narrated by:
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Billy Broas
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Tiago Forte
About this listen
Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming.
As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers. Marketing isn’t your area of expertise—your subject matter is. Yet, you must do marketing—it’s essential to keep your business going. The solution is a return to simplicity. In Simple Marketing for Smart People, Billy Broas and Tiago Forte share their secret to cutting through the noise. Their approach is based on timeless principles, the human experience, and insights from the great copywriters of the past.
In this book, you will learn:
• A focusing question to guide all your future marketing efforts.
• Why, at its core, marketing is teaching.
• How to identify the beliefs your customers need to embrace your products and services.
With the strategies provided in this book, you will never have to feel overwhelmed, anxious, or disingenuous because of your sales efforts. Instead, you’ll educate your customers, see your sales grow, and build a business that sustains you and the lifestyle you dream of. Unlock the power of simplicity and embrace the smart person’s approach to marketing.
©2024 Billy Broas (P)2024 Billy BroasListeners also enjoyed...
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- Length: 7 hrs and 38 mins
- Unabridged
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Overall
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Performance
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Story
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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The Daily Stoic
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Overall
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Performance
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Story
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
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By: Ryan Holiday, and others
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Going Infinite
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When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
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really expected more rigor from Michael Lewis
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Worthy
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- Length: 11 hrs and 26 mins
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Overall
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Performance
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Story
Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
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💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
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By: Jamie Kern Lima
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Work It Out
- The New Rules for Women to Get Ahead at Work
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 11 hrs and 17 mins
- Original Recording
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Overall
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Performance
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Story
Women get mixed messages about how to succeed at work, and research shows that much of the career advice aimed at men doesn't even work for women. We’re left wondering: How do you say no without being labeled difficult? How do you get paid what you’re worth? Should you go for that next big promotion, even though it’ll impact your family? Known for being 2018’s most-booked female speaker in the world and now a nationally-syndicated talk show host, Mel Robbins answers these questions and more with research-based strategies that you can put into action immediately.
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I love Mel Robbins!
- By The Quirky Ferret on 11-05-19
By: Mel Robbins
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Kick Ass with Mel Robbins
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- By: Mel Robbins
- Narrated by: Mel Robbins
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Overall
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Performance
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Story
Want more out of life? You're not alone. And best-selling author Mel Robbins is here to help with no-bullshit life and business advice that you won't get anywhere else. This follow-up to The 5-Second Rule - available only in audio - takes the classic talk-show format and elevates it to a premium audio experience. Listen to private, one-on-one coaching sessions between the celebrated motivational speaker and people like you - people who want better relationships, to be healthier and more productive, to get unstuck from destructive habits.
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A $26 Podcast
- By Sam Cochrane on 06-01-18
By: Mel Robbins
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
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Overall
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Performance
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Story
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
- By Amazon Customer on 07-11-20
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The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- By: Patrick M. Lencioni
- Narrated by: Stephen Hoye
- Length: 5 hrs and 3 mins
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Overall
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Performance
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Story
In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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Lot of talk about a simple concept
- By Andrea on 09-05-16
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Plan Your Year Like a Millionaire
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs
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Overall
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Performance
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Story
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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Feel Good Book, only
- By Maggie on 01-06-24
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- By: T. Harv Eker
- Narrated by: Ivan Villanueva
- Length: 2 hrs and 17 mins
- Unabridged
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Overall
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Performance
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Story
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
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Caffeine
- How Caffeine Created the Modern World
- By: Michael Pollan
- Narrated by: Michael Pollan
- Length: 2 hrs and 2 mins
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Overall
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Performance
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Story
Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
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Declutter Your Home and Simplify Your Life
- By: Sophie Largen, The Great Courses
- Narrated by: Sophie Largen
- Length: 1 hr and 17 mins
- Original Recording
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Overall
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Performance
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Story
Sophie Largen has made it her passion project to help motivate and encourage others by providing tips for efficient cleaning, organizing, and productivity. This practical guide will walk you through decluttering your spaces step by step. It will help you work through common pitfalls, and it will provide you with a plan for success for achieving a simplified—and more joyous—life.
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Not Realistic but It has Some Good Ideas
- By Gilbert M. Stack on 01-05-23
By: Sophie Largen, and others
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