Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

In this eloquent and persuasive book, Neil Postman examines the deep and broad effects of television culture on the manner in which we conduct our public affairs, and how "entertainment values" have corrupted the very way we think. As politics, news, religion, education, and commerce are given less and less expression in the form of the printed word, they are rapidly being reshaped to suit the requirements of television.

The fundamental message of A Preface to Politics is that statesmanship cannot succeed if it focuses merely on the forms and mechanics of government and the technical development and administration of policy. Political leadership can be successful only if political leaders attune themselves to the human beings they lead, keeping themselves abreast of their wants and needs and the social and cultural movements among them. No political mechanism can function without intelligent, perceptive, and responsive people to make it work.

First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.

From one of the greatest French philosophers of the 20th century comes a seminal study and critique of propaganda. Taking not only a psychological approach but a sociological approach as well, Jacques Ellul outlines the taxonomy for propaganda and, ultimately, its destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.

The world is a better place than it used to be. People are healthier, wealthier, and live longer. Yet the escapes from destitution by so many has left gaping inequalities between people and nations. In The Great Escape, Angus Deaton - one of the foremost experts on economic development and on poverty - tells the remarkable story of how, beginning 250 years ago, some parts of the world experienced sustained progress, opening up gaps and setting the stage for today's disproportionately unequal world.

In this witty, often terrifying work of cultural criticism, Postman chronicles our transformation into a Technopoly: a society that no longer merely uses technology as a support system but instead is shaped by it. According to Postman, technology is rapidly gaining sovereignty over social institutions and national life to become self-justifying, self-perpetuating, and omnipresent. He warns that this will have radical consequences for the meanings of politics, art, religion, family, education, and more.

Though uncompromising, polemical and argumentative, Thomas Carlyle (1795-1881) made a lasting impact on 19th-century culture as a multi-talented man of letters. And though his lengthy history of the French Revolution proved his major scholarly legacy, On Heroes, Hero-Worship and the Heroic in History remains perhaps his most popular and accessible work. It presented his deep-seated belief that ‘Universal History, the history of what man has accomplished in this world, is at bottom the History of the Great Men who have worked here’.

Society has never been more egalitarian—in theory. Prejudice is taboo, and diversity is strongly valued. At the same time, social and economic inequality have exploded. In We Have Never Been Woke, Musa al-Gharbi argues that these trends are closely related, each tied to the rise of a new elite—the symbolic capitalists.

For all the attempts to understand the state of American politics and the blue/red divide, we've ignored what economic and cultural loss can do to pride. What happens, Arlie Russell Hochschild asks, when a proud people in a hard-hit region suffer the deep loss of pride and are confronted with a powerful political appeal that makes it feel "stolen"? Hochschild's research drew her to Pikeville, Kentucky, in the heart of Appalachia, within the whitest and second-poorest congressional district in the nation.

Matter and Memory, (Matière et Mémoire), published in 1896, was the second book written by Henri Bergson (1859-1941), one of the leading French philosophers of his age. It followed Time and Free Will (1889) and helped to establish him as a major force in anti-mechanistic thought, opposing the trend towards uncompromisingly secular and scientific views. However, when Matter and Memory appeared, Bergson was 39 and had yet to become the hugely influential figure he became in the first decades of the 20th century.

Critical theory emerged in the 1920s from the work of the Frankfurt School, the circle of German-Jewish academics who sought to diagnose—and, if at all possible, cure—the ills of society, particularly fascism and capitalism. In this book, Stephen Eric Bronner provides sketches of leading representatives of the critical tradition (such as George Lukács and Ernst Bloch, Theodor Adorno and Walter Benjamin, Herbert Marcuse and Jurgen Habermas) as well as many of its seminal texts and empirical investigations.

In this eye-opening book, Matthew Rose introduces us to one of the most controversial intellectual movements of the 20th century, the "radical right", and discusses its adherents' different attempts to imagine political societies after the death or decline of liberalism. Questioning democracy's most basic norms and practices, these critics rejected ideas about human equality, minority rights, religious toleration, and cultural pluralism not out of implicit biases, but out of explicit principle.

In her latest groundbreaking book, The Let Them Theory, Mel Robbins—New York Times bestselling author and one of the world's most respected experts on motivation, confidence, and mindset—teaches you how to stop wasting energy on what you can't control and start focusing on what truly matters: YOU. Your happiness. Your goals. Your life.

How to enrich your life and destroy doubt in five seconds. Throughout your life, you've had parents, coaches, teachers, friends, and mentors who have pushed you to be better than your excuses and bigger than your fears. What if the secret to having the confidence and courage to enrich your life and work is simply knowing how to push yourself?

For David Goggins, childhood was a nightmare--poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a US Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force tactical air controller, he went on to set records in numerous endurance events.

The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.

Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.

The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.

Are you ready to unlock the greatest resource of your life? Gabby Bernstein has written the ultimate self-help guide, offering a revolutionary practice to radically shift your core beliefs and connect you to an infallible inner guidance system: the energy of Self within you. In this groundbreaking book, Gabby demystifies the power of Internal Family Systems (IFS) Therapy, taking its life-changing teachings out of the therapist’s office and into your everyday life.

By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.

A lack of quality sleep can hinder your alertness and quality of life while awake, as anyone with sleeping issues already knows. Suffering through sleepless nights does not have to be your reality. Instead you can fall asleep fast and get quality sleep tonight and every night. Hypnosis has been used for centuries to cure many ailments, including the inability to get better sleep. You can help yourself improve the quality of your life with hypnotherapy.

The MANipulator manual. Keep your man interested and begging for more without playing games. So many women get in trouble in their love lives, and 99.9 percent of that trouble could have been avoided if they'd said "Well, f**k him!" a bit more often. Too many women are way too nice and compliant to their men, especially when these men don't deserve that kind of treatment. I, as a dating coach and author of books for women who want to get men, cannot take it anymore.

From one of the greatest French philosophers of the 20th century comes a seminal study and critique of propaganda. Taking not only a psychological approach but a sociological approach as well, Jacques Ellul outlines the taxonomy for propaganda and, ultimately, its destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

The fundamental message of A Preface to Politics is that statesmanship cannot succeed if it focuses merely on the forms and mechanics of government and the technical development and administration of policy. Political leadership can be successful only if political leaders attune themselves to the human beings they lead, keeping themselves abreast of their wants and needs and the social and cultural movements among them. No political mechanism can function without intelligent, perceptive, and responsive people to make it work.

The classic book that shaped the field of public relations and modern media. In his seminal work, Edward Bernays, the pioneering mind behind modern public relations, unravels the intricate mechanisms of mass persuasion and the subtle art of influencing public opinion. First published in 1928, this original edition remains a critical text for understanding the foundations and ethical implications of propaganda.

David Hume (1711-1776) remains a major figure in British philosophy, particularly for two or three works, including A Treatise on Human Nature and An Enquiry Concerning Human Understanding. But he was also a prolific essayist and historian. During his lifetime Essays Moral, Political and Literary went through a number of editions and collections, far outselling his philosophy. Now, the situation is reversed. But listening to the essays today it is difficult to see why.

In this eloquent and persuasive book, Neil Postman examines the deep and broad effects of television culture on the manner in which we conduct our public affairs, and how "entertainment values" have corrupted the very way we think. As politics, news, religion, education, and commerce are given less and less expression in the form of the printed word, they are rapidly being reshaped to suit the requirements of television.

What happens to individuals when they become part of a crowd? How can it be explained that intelligent human beings commit unspeakable cruelties once they have become one with an anonymous mass of people? Le Bon's analysis dates back to 1895 - however, the razor-sharp analysis of human behavior is still valid today.

Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.

First published in 1936, Keynes’ ideas had evolved during the difficulties following World War 1 in Europe, and the US crash and the Depression of the 1920s-'30s and the misery of mass unemployment. He deplored the situation where a few individuals or companies stored massive wealth while vast numbers experienced poverty and insecurity (his alarm bells ring today!) and sought to promote initiatives where governments could intervene with social projects to keep money fluctuating.

In this pathbreaking work, now with a new introduction, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Written in 1941, this is the book that theorized how the world was moving into the hands of the "managers". Burnham explains how capitalism had virtually lost its control, and would be displaced not by labour, nor by socialism, but by the rule of administrators in business and in government.

Published first in 1912, Psychology of the Unconscious was one of the most important stepping stones in the development of Jung’s thought and practice. It has a long subtitle: A Study of the Transformations and Symbolisms of the Libido. A Contribution to the History of the Evolution of Thought. This expressed the underlying impetus - a break from the view of the libido and its functions as taught by Sigmund Freud, which Jung had earlier adopted. It was from this point that the two approaches, which came to be known as the Swiss and Viennese schools, emerged.

We tend to think of the Middle Ages as a dark, backward, and unchanging time characterized by violence, ignorance, and superstition. By contrast, we believe progress arose from science and technological innovation, and that inventions of recent centuries created the modern world. We couldn't be more wrong.