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Propaganda
- Narrated by: Grover Gardner
- Length: 4 hrs and 42 mins
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Publisher's summary
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." (Edward Bernays)
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy". The CPI became the blueprint for the marketing strategies of future wars.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell, Propaganda, lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. To listen to this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regard to the organized manipulation of the masses.
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In a rarified world of scientific research, a revolution has been brewing. Its activists are not anarchists, but rather Nobel Laureates in physics and economics and pony-tailed graduates, mathematicians, and computer scientists from all over the world. They have formed an iconoclastic think-tank and their radical idea is to create a new science: complexity. They want to know how a primordial soup of simple molecules managed to turn itself into the first living cell--and what the origin of life some four billion years ago can tell us about the process of technological innovation today.
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You won't learn anything you didn't know
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Call Me Tuesday
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At eight years old, Tuesday Storm's childhood is forever lost when the death of her older sister Audrey sends her family spiraling out of control into the darkest of dysfunction. In the wake of the tragedy, Tuesday's mother, distraught and looking for a scapegoat, singles Tuesday out from her siblings to take on the blame for Audrey's death, and then targets her for unspeakable abuse.
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loved it, so glad she shared her story.
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By: Leigh Byrne
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Medieval Myths & Mysteries
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- Narrated by: Dorsey Armstrong
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The 10 enlightening (and often humorous) lectures of Medieval Myths and Mysteries will show you how far from the “dark” times of legend these centuries were. Uncover the facts about the Knights Templar. Reveal the truth behind the tales of legendary creatures like the Questing Beast and the unicorn. Trace the events of the Black Death and the ways it altered the world in its wake, and much more. With Professor Armstrong, you will dig deep into the ways that later generations reshaped the narrative of the medieval years and perpetuated the myths.
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Interesting, but centered on Britain
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The Ethical Slut
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For anyone who has ever dreamed of love, sex, and companionship beyond the limits of traditional monogamy, this groundbreaking guide navigates the infinite possibilities that open relationships can offer. Experienced ethical sluts Dossie Easton and Janet W. Hardy dispel myths and cover all the skills necessary to maintain a successful and responsible polyamorous lifestyle.
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The information and advice is 100% totally solid!
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Navigating the challenges of long-term commitment takes effort - and it just got simpler, with this empowering, step-by-step guide to communicating about the things that matter most to you and your partner. Drawing on 40 years of research from their world-famous Love Lab, Dr. John Gottman and Dr. Julie Schwartz Gottman invite couples on eight fun, easy, and profoundly rewarding dates, each one focused on a make-or-break issue: trust, conflict, sex, money, family, adventure, spirituality, and dreams.
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What the F. Robot-reader???!?!?!
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Backfired: The Vaping Wars
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When two Stanford graduate students set out to create a new kind of cigarette that wouldn’t kill them, they didn’t foresee all the obstacles that lay ahead — or the powerful forces their invention would unleash. Nearly 10 years after the launch of the JUUL, Backfired: The Vaping Wars asks: Could e-cigarettes have been the solution to one of the world’s most pressing public health problems—or was this technology doomed to introduce a whole new generation to nicotine, and end up perpetuating an intractable addiction?
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Thank you…
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Mythology: Mega Collection
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Do you know how many wives Zeus had? Or how the famous Trojan War was caused by one beautiful lady? Or how Thor got his hammer? Give your imagination a real treat. This Mega Mythology Collection of eight audiobooks is for you....
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An interesting set of introductions.
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Buddhism for Beginners
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This user’s guide to Buddhist basics takes the most commonly asked questions - beginning with “What is the essence of the Buddha’s teachings?” - and provides simple answers in plain English. Thubten Chodron’s responses to the questions that always seem to arise among people approaching Buddhism make this an exceptionally complete and accessible introduction - as well as a manual for living a more peaceful, mindful, and satisfying Life.
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Amazing introduction to Buddhism
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The Complete Book of Five Rings
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The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.
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Best translation I have encountered.
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Ho Tactics
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I have discovered a group of women who refuse to be exploited, are immune to manipulation, and who never settle in the name of love. These ladies know what they want and take what they want by beating men at their own game. Utilizing the secrets exposed in this book, these women gain power, money, and status. Men call them gold diggers, women call them hos, but they call themselves winners. This is the book that society doesn't want you to listen to….
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I spent $24,000 in 4 months
- By B.M. on 10-06-18
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Spiritual progress is sweeter than anything else!
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In this pathbreaking work, now with a new introduction, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order.
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What if there are identifiable shortcuts your brain utilizes to create settled beliefs in small local communities, and what if those shortcuts could be “hacked” in a technological society to influence you in ways you can’t easily perceive? While many are prone to think of propaganda as lies or distortions, there are techniques crafted and refined since the early 1900s that make that simplistic notion laughable.
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What listeners say about Propaganda
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- E F
- 10-09-18
This Classic is still very relevant.
Learning how Propaganda works is so important for dealing with all the information being thrown at us today. This book will help you understand and manage it very well.
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7 people found this helpful
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- Arthur Prilutzki
- 05-02-18
Very basic for experienced readers
If you are active in the field of advertising or PR, you may find this book very elementary.
Yet, if you’re looking for the general understanding of “What is propaganda” (not “how to”), this book will deliver.
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1 person found this helpful
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- Seth T
- 01-04-19
Mostly Common Knowledge by Now: Still a few Gems
The knowledge in this book is over-indexed and overused. Nevertheless, it is a good place to start
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- Anonymous User
- 02-17-22
Propaganda about Propaganda
This book is brilliant. It’s like a car commercial on steroids. It’s literally propaganda for the art of propaganda and public relations.
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- Ifayemisi
- 08-23-22
Outdated but insightful
The stories and references are outdated but the techniques are not and are valuable to persons who have a small business and have to develop strategies for public engagement.
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- Jeffrey McKenzie
- 05-24-23
Solid read
It is a very direct observation of what propaganda his hand what it could mean to our modern society
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- J. Nolan
- 07-09-23
The narrator did the content justice!
Excellently narrated. The book is a must-experience for anyone interested in marketing, advertising or public relations.
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- tiller409
- 08-19-22
Not what I expected; ironically
Truthfully, I only listened to the first half and I’m guilty of judging a book by its cover and being a willing victim of the propaganda of that cover. It’s an older book that seems to be discussing propaganda (not surprisingly) and modern day marketing and advertising methods and their history. I assumed incorrectly that it might also deal with the modern propaganda moment of the BLM movement and the effect of the new would be tyrants of our age clothed in the vestiges of virtue signaling. Unfortunately, its a less dynamic book than that. My bad
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1 person found this helpful
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- Graysen Harnwel
- 04-15-22
Great book!.. (even though it's a wee bit dated)
yup, old and good. "radio is taking over the newspaper" hmmm.. yup. but the principles are undeniable.
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- J. Rinker
- 12-10-20
Intriguing book, written almost 100 years ago yet relevant for our day.
I found the theory to be relevant and not nefarious in any way. Bernays had a keen understanding of herd mentality. He sees the obvious role of propaganda in the natural world, and peels back the vail of propaganda. I also found it interesting that the first use of propaganda, was by a violent sectarian organization in the early 1600’s. He revealed the inevitability of propaganda in society and argued its virtue is not in question, but how it’s used should be. Narrator was great and easy to listen to. Influence is a powerful thing... be careful of who you give it to.
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