
Personalized
Customer Strategy in the Age of AI
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Narrated by:
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Christopher Douyard
About this listen
Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.
Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization:
Empower Me: Understand each customer's needs and how best to meet them.
Know Me: Win customers' trust and permission to use their data to improve their experience.
Reach Me: Reach out to the right customer, in the right channel, at the right time.
Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI.
Delight Me: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical.
With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2024 The Boston Consulting Group, Inc. (P)2024 Ascent AudioListeners also enjoyed...
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The Book of Satoshi, the collected writings of Satoshi Nakamoto, creator of the bitcoin. The foreword was written by Jeff Berwick.
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Nikola Tesla was a major contributor to the electrical revolution that transformed daily life at the turn of the 20th century. His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius.
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A detailed examination of Tesla's work
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This Is Not a Game with Marc Fennell
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This Is Not a Game is the extraordinary untold story of the internet’s first conspiracy theory, the legend of Ong’s Hat. Marc Fennell will dive deep into a previously unexplored world of tech hippies, eccentric web subcultures and simmering paranoia, uncovering how this tongue-in-cheek artistic experiment backfired on its creator and went on to influence much of what’s wrong with the internet today.
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WOW!
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No Place to Hide
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In May 2013, Glenn Greenwald set out for Hong Kong to meet an anonymous source who claimed to have astonishing evidence of pervasive government spying and insisted on communicating only through heavily encrypted channels. That source turned out to be the 29-year-old NSA contractor Edward Snowden, and his revelations about the agency’s widespread, systemic overreach proved to be some of the most explosive and consequential news in recent history, triggering a fierce debate over national security....
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Best Read in Print Format
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Tor Darknet Bundle (5 in 1) Master the Art of Invisibility (Bitcoins, Hacking, Kali Linux)
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The best five books on anonymity in existence! Want to surf the web anonymously? Cloak yourself in shadow on the Deep Web or The Hidden Wiki? I will show you how to become a ghost in the machine - leaving no tracks back to your ISP - whether on the Deep Web or regular Internet. This audiobook covers it all: encrypting your files, securing your PC, masking your Online footsteps with Tor, VPNs, Freenet, and bitcoins, and all while giving you peace of mind with total 100 percent anonymity.
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Technical deficiencies
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By: Lance Henderson
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What listeners say about Personalized
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- Anonymous User
- 01-29-25
New perspective
I recommend it to who ever likes to dig deep into personalization, too many corporate jargon but the substance make up for that
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