Opening Weekend
An Insider's Look at Marketing Hollywood's Hits and Flops
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Narrated by:
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Jim Fredrick
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By:
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Jim Fredrick
About this listen
In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.
After starting his career in 1983 as a trailer editor and producer at famed advertising boutique Intralink, Jim Fredrick went on to serve as president of marketing at Castle Rock Entertainment; senior vice president of creative advertising at Warner Bros.; and executive vice president of marketing at Sony Screen Gems. In 2011, he founded his own company, Jim Fredrick Motion Picture Marketing.
Across a span of thirty-five years, Fredrick's roles as a trailer maker and studio executive allowed him to craft advertising campaigns for a range of movies, from such iconic cinematic gems as The Shawshank Redemption to the widely beloved Harry Potter franchise, to commercial failures like The Adventures of Pluto Nash and Fired Up! Opening Weekend explores the intricacies of the lesser-known business of film distribution and marketing, unraveling the complex mechanisms through which movies are sold to discriminating audiences. Replete with triumphs, setbacks, and the relentless spirit that drives the creation and promotion of cinematic masterpieces, Opening Weekend promises an enthralling glimpse into the previously untold world of Hollywood movies.
©2024 Jim Fredrick (P)2024 University Press of MississippiListeners also enjoyed...
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In 1994, an aspiring young cold-case investigator in California’s East Bay, Paul Holes, puts aside trying to solve the Golden State Killer case as he waits for science to catch up. Paul returns to an old file cabinet at the back of the forensic lab to look for another cold case he can work—something with DNA. He finds one. The 1978 murder of a married mother who went for a morning jog in a nearby park. The original investigators believed that a serial killer named Phillip Hughes was responsible; they just couldn’t prove it.
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Excellent!!!
- By Nick on 08-05-21
By: Paul Holes, and others
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Evil Has a Name
- The Untold Story of the Golden State Killer Investigation
- By: Paul Holes, Jim Clemente, Peter McDonnell
- Narrated by: Paul Holes, Jim Clemente
- Length: 6 hrs and 13 mins
- Original Recording
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For his victims, for their families and for the investigators tasked with finding him, the senselessness and brutality of the Golden State Killer's acts were matched only by the powerlessness they felt at failing to uncover his identity. Then, on April 24, 2018, authorities arrested 72-year-old Joseph James DeAngelo at his home in Citrus Heights, Calif., based on DNA evidence linked to the crimes. Amazingly, it seemed, evil finally had a name. Please note: This work contains descriptions of violent crime and sexual assault and may not be suitable for all listeners.
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Audible Raises The Bar On True Crime Genre
- By R. Squyres on 11-16-18
By: Paul Holes, and others
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Ali in Me
- By: Mercury Studios, Treefort Media
- Narrated by: Lonnie Ali, John Ramsey
- Length: 3 hrs and 31 mins
- Original Recording
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Muhammad Ali, never afraid to express himself loudly and boldly, stays true to form in Ali in Me, an eight-part audio series that explores his life and legacy, guided by his own words through never-before-heard audio recordings. Hosted by Muhammad’s widow, Lonnie Ali, and his close friend, award-winning broadcaster John Ramsey, Ali in Me goes beyond the boxing ring to delve deeply into the extraordinary life and lasting contributions The Champ made to individuals around the world.
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Billy crystal
- By Anonymous User on 01-28-25
By: Mercury Studios, and others
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The Parole Room
- By: Ben Austen
- Narrated by: Ben Austen
- Length: 4 hrs and 25 mins
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Will Johnnie Veal—convicted of the murder of two police officers in 1970—be granted parole after 50 years in prison? How can he convince the parole board he’s reformed when he insists he’s innocent? What is prison time even supposed to accomplish? These are the questions that propel The Parole Room forward as it builds toward Johnnie’s 20th parole hearing—after 19 rejections.
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Well done
- By Cynthia Duncan on 10-13-24
By: Ben Austen
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By the acclaimed author of Pictures at a Revolution and Five Came Back comes a magnificent biography of one of the most protean creative forces in American entertainment history, a life of dazzling highs and vertiginous plunges - some of the worst largely unknown until now. Mark Harris explores, with brilliantly vivid detail and insight, the life, work, struggle, and passion of an artist and man in constant motion.
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Loved the book, but driven nuts my mispronounced names.
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What listeners say about Opening Weekend
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Debbie Miller
- 10-30-24
Amazing Chronicle From An Insiders Experience In Hollywood
Bravo!! I love everything about this book. Jim (the author) is so knowledgeable and honest, and relates all his experiences during his very storied career with intelligence, candor, humor and humility. This is a rare opportunity for readers to get a true behind the scenes look at movie marketing at the highest level. And having the author narrate really makes it feel like you’re just sitting with him, face-to-face, while he shares all his wild stories. I can’t recommend highly enough!
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- J Bomb
- 12-01-24
Excellent, detailed and SO engaging.
This was one of my favorite audio books of the year! It contained an exemplary combination of detail, humor and charm, this is one of the better freshman attempts I’ve read. The author REALLY gives you a feel for the industry through the decades that he worked at different levels and for different companies. He’s really gracious, but also quite candid about his interactions with people from the regular co-workers, to titans in the industry, to the uber famous actors (and there are plenty!). It includes TONS of funny little stories and asides about huge projects, giving a great deal of color to round out the picture of the movie industry that he paints so beautifully. I love it when authors read their own books, particularly when they are autobiographical and Jim’s narration is top notch for a first time narrator.
If you have any question about whether or not to give this title a try, just take a look at the dust jacket recommendations and you’ll see what an amazing story and storyteller you are in for.
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