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Next
- Narrated by: Michael Anthony
- Length: 9 hrs and 29 mins
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Publisher's summary
Follow a link to an ad in a sponsored email and, no matter your age or stage of life, you will likely be directed to a product that marketers believe is right for you. More often than not, the ad will target those with a younger, trendier, hipper lifestyle, offering you products you never knew you needed or wanted. Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong?
This is only one of the counterintuitive arguments that Darrell Bricker, CEO of Ipsos Public Affairs, a world leader in opinion polling, tackles in his groundbreaking new book, Next. Not since Boom, Bust & Echo has a Canadian expert in what Canadians will want and need distilled the growing trends based on real and extensive demographic data and dared to forecast what will come next in a major publication. Why is Harley-Davidson making smaller motorcycles and changing the way they sell their bikes? Should restaurateurs be focusing on vibrant, frenetic restaurants offering the latest food fashion or on open, quieter restaurants that focus on tasty standard fare? What’s the fastest-growing sector in the housing market? Where should companies plan on setting up shop? Why do we face a population crisis? Which provinces will become the haves and which the have-nots? Where will Canadians be emigrating from, and where will they live? Should we be building more hockey arenas or basketball courts, or even cricket pitches?
Next is the first book in decades that offers an honest, often provocative prescription for where we will live, what we’ll be buying and who our leaders will be in the decades to come. Filled with stories of Canadians making critical decisions for their businesses and their personal lives, Next will appeal to a wide audience: anyone who is wondering where they should look for their next job or where they might plan on living in retirement - even how they will live in Canada’s ever-changing future.
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Story
Everyone knows "what's wrong with millennials". Glenn Beck says we've been ruined by "participation trophies". Simon Sinek says we have low self-esteem. An Australian millionaire says millennials could all afford homes if we'd just give up avocado toast. Thanks, millionaire. This millennial is here to prove them all wrong.
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A devastating dream of revolution
- By Kevin Tierney Jr on 11-23-17
By: Malcolm Harris
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The Great Reset
- How New Ways of Living and Working Drive Post-Crash Prosperity
- By: Richard Florida
- Narrated by: Eric Conger
- Length: 6 hrs and 49 mins
- Unabridged
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We tend to view prolonged economic downturns, such as the Great Depression of the 1930s and the Long Depression of the late 19th century, in terms of the crisis and pain they cause. But history teaches us that these great crises also represent opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity.
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glorification of City Life
- By Ryan Riggs on 11-25-20
By: Richard Florida
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The Impulse Society
- America in the Age of Instant Gratification
- By: Paul Roberts
- Narrated by: Edoardo Ballerini
- Length: 9 hrs and 39 mins
- Unabridged
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Paul Robert digs down to the economic roots of the problem, shows how it has metastisized to affect every facet of our lives and our ability to navigate the future. In clear, cogent prose that mixes illuminating analysis and vibrant reporting, Roberts not only tells the fascinating story of how the impulse society came to be, but shows how, perhaps, a healthier society may still be possible.
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A Must-Listen for Millenials
- By Doug - Audible on 03-31-15
By: Paul Roberts
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Billionaire Wilderness
- The Ultra-Wealthy and the Remaking of the American West
- By: Justin Farrell
- Narrated by: John Chancer
- Length: 12 hrs and 26 mins
- Unabridged
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Billionaire Wilderness takes you inside the exclusive world of the ultra-wealthy, showing how today's richest people are using the natural environment to solve the existential dilemmas they face. Justin Farrell spent five years in Teton County, Wyoming, the richest county in the United States and a community where income inequality is the worst in the nation. He conducted hundreds of in-depth interviews, gaining unprecedented access to tech CEOs, Wall Street financiers, oil magnates, and other prominent figures in business and politics.
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Incredible! An accurate, insightful look at Teton County, Wyoming and the very wealthy in America. Scathing!
- By James D Woods on 03-11-20
By: Justin Farrell
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Coming Apart
- The State of White America, 1960–2010
- By: Charles Murray
- Narrated by: Traber Burns
- Length: 12 hrs and 24 mins
- Unabridged
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In Coming Apart, Charles Murray explores the formation of American classes that are different in kind from anything we have ever known, focusing on whites as a way of driving home the fact that the trends he describes do not break along lines of race or ethnicity.
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Brilliant & Flawed
- By Douglas C. Bates on 05-15-12
By: Charles Murray
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Adrift
- America in 100 Charts
- By: Scott Galloway
- Narrated by: Scott Galloway
- Length: 3 hrs and 15 mins
- Unabridged
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We are only just beginning to reckon with our post-pandemic future. As political extremism intensifies, the great resignation affects businesses everywhere, and supply chain issues crush bottom lines, we’re faced with daunting questions—is our democracy under threat? How will Big Tech change our lives? What does job security look like for me? America is on the brink of massive change—change that will disrupt the workings of our economy and drastically impact the financial backbone of our nation: the middle class.
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Quick & Informative
- By W. Carillion on 10-06-22
By: Scott Galloway
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That Used to Be Us
- How America Fell Behind in the World It Invented and How We Can Come Back
- By: Thomas L. Friedman, Michael Mandelbaum
- Narrated by: Jason Culp
- Length: 16 hrs and 53 mins
- Unabridged
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America has a huge problem. It faces four major challenges, on which its future depends, and it is failing to meet them. In That Used to Be Us, Thomas L. Friedman, one of our most influential columnists, and Michael Mandelbaum, one of our leading foreign policy thinkers, analyze those challenges - globalization, the revolution in information technology, the nation's chronic deficits, and its pattern of energy consumption - and spell out what we need to do now to rediscover America and rise to this moment.
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We have met the enemy and it is us.... Pogo
- By Soudant on 09-16-11
By: Thomas L. Friedman, and others
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Know Your Price
- Valuing Black Lives and Property in America’s Black Cities
- By: Andre M. Perry
- Narrated by: Leon Nixon
- Length: 7 hrs and 55 mins
- Unabridged
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The deliberate devaluation of Blacks and their communities has had very real, far-reaching, and negative economic and social effects. An enduring white supremacist myth claims brutal conditions in Black communities are mainly the result of Black people's collective choices and moral failings. But there is nothing wrong with Black people that ending racism can't solve. Noted educator, journalist, and scholar Andre Perry takes listeners on a tour of six Black-majority cities whose assets and strengths are undervalued.
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More about Black lives than property
- By J. Craig on 04-13-22
By: Andre M. Perry
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Plutocrats
- The Rise of the New Global Super-Rich and the Fall of Everyone Else
- By: Chrystia Freeland
- Narrated by: Allyson Ryan
- Length: 11 hrs and 38 mins
- Unabridged
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There has always been some gap between rich and poor in this country, but in the last few decades what it means to be rich has changed dramatically. Alarmingly, the greatest income gap is not between the 1 percent and the 99 percent, but within the wealthiest 1 percent of our nation-as the merely wealthy are left behind by the rapidly expanding fortunes of the new global super-rich. Forget the 1 percent; Plutocrats proves that it is the wealthiest 0.1 percent who are outpacing the rest of us at break-neck speed.
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Good Storytelling but ... analysis is "eh'
- By Susan on 11-04-12
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Vanishing Frontiers
- The Forces Driving Mexico and the United States Together
- By: Andrew Selee
- Narrated by: Kevin Stillwell
- Length: 9 hrs and 3 mins
- Unabridged
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There may be no story today with a wider gap between fact and fiction than the relationship between the United States and Mexico. Through portraits of business leaders, migrants, chefs, movie directors, police officers, and media and sports executives, Andrew Selee looks at this emerging Mexico, showing how it increasingly influences our daily lives in the United States in surprising ways - the jobs we do, the goods we consume, and even the new technology and entertainment we enjoy.
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A mandatory read, now more than ever
- By Haydon Hill on 08-04-19
By: Andrew Selee
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Arguing with Socialists
- By: Glenn Beck
- Narrated by: Glenn Beck, Jeremy Lowell
- Length: 11 hrs and 24 mins
- Unabridged
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In Arguing with Socialists, New York Times best-selling author Glenn Beck arms listeners to the teeth with information necessary to debunk the socialist arguments that have once again become popular, and proves that the free market is the only way to go. With his trademark humor, Beck lampoons the resurgence of this bankrupt leftist philosophy with thousands of stories, facts, and arguments for anyone who is willing to ask the hard questions.
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Its great...whatever
- By Jon on 04-08-20
By: Glenn Beck
What listeners say about Next
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- JMacLuver
- 10-31-22
Political bias is so obvious it makes his demographic analysis dubious
I have read several books by demographers and most manage to hide their biases. By contrast, Bricker, despite his efforts to sound professional, takes multiple cheap shots at Justin Trudeau. He also takes shots at multiculturalism and diversify, calling it our greatest weakness.
So, I was not surprised to learn that one of his very first jobs was in Brian Mulroney’s office.
I’m sorry that I wasted my time and money on the work of this Conservative shill.
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