Mindmasters
The Data-Driven Science of Predicting and Changing Human Behavior
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Narrated by:
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Anna Caputo
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By:
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Sandra Matz
About this listen
As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?
In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives—for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.
With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2025 Sandra Matz (P)2025 Ascent AudioListeners also enjoyed...
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Story
It’s easy to assume that liberals and conservatives have radically different moral foundations. In Outraged, Kurt Gray showcases the latest science to demonstrate that we all have the same moral mind—that everyone’s moral judgments stem from feeling threatened or vulnerable to harm, and provides a captivating new explanation for our moral outrage, and unpacks how to best bridge divides. If you want to understand the morals of the “other side,” ask yourself a simple question—what harms do they see?
By: Kurt Gray
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Against Platforms
- Surviving Digital Utopia (Activist Citizens Library)
- By: Mike Pepi
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 4 mins
- Unabridged
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At the turn of the millennium, digital technologies seemed to have immense promise for transforming our society. With these powerful new tools, the thinking went, we would be free to live our best lives, connected to our communities in ways full of infinite potential. A quarter of a century on, this form of utopianism seems like a cruel mirage. So what happened? In Against Platforms, technologist and creator Mike Pepi lays out an explanation of what went wrong—and a manifesto for putting it right.
By: Mike Pepi
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Think Clearly
- Eight Simple Rules to Succeed in the Data Age
- By: Kiko Llaneras
- Narrated by: Neil Gardner
- Length: 7 hrs and 3 mins
- Unabridged
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Drawing on years of work interpreting and explaining data about almost anything, renowned data journalist Kiko Llaneras offers practical tools and shortcuts to help you understand the numbers and make better decisions using a quantitative lens. Through a series of compelling examples, he reveals some of the surprising insights that a data-driven perspective can offer.
By: Kiko Llaneras
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The Coming Healthcare Revolution
- 10 Forces That Will Cure America's Health Crisis
- By: Paul Kusserow, David W. Johnson
- Narrated by: Graham Rowat
- Length: 11 hrs and 33 mins
- Unabridged
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The Coming Healthcare Revolution identifies and describes five top-down macro forces and five bottom-up market forces that have sufficient strength to transform the US healthcare industry from the outside-in. The powerful macro forces are demographic determinants, funding fatigue, chronic pandemics, technological imperatives, and pro-consumer/market reforms.
By: Paul Kusserow, and others
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Waste Land
- A World in Permanent Crisis
- By: Robert D. Kaplan
- Narrated by: Robert Petkoff
- Length: 6 hrs and 42 mins
- Unabridged
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We are entering a new era of global cataclysm in which the world faces a deadly mix of war, climate change, great power rivalry, rapid technological advancement, the end of both monarchy and empire, and countless other dangers. In Waste Land, Robert D. Kaplan, geopolitical expert and author of more than twenty books on world affairs, incisively explains how we got here and where we are going.
By: Robert D. Kaplan
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The Sirens' Call
- How Attention Became the World's Most Endangered Resource
- By: Chris Hayes
- Narrated by: Chris Hayes
- Length: 8 hrs and 54 mins
- Unabridged
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We all feel it—the distraction, the loss of focus, the addictive focus on the wrong things for too long. We bump into the zombies on their phones in the street, and sometimes they’re us. We stare in pity at the four people at the table in the restaurant, all on their phones, and then we feel the buzz in our pocket. Something has changed utterly: for most of human history, the boundary between public and private has been clear, at least in theory. Now, as Chris Hayes writes, “With the help of a few tech firms, we basically tore it down in about a decade.”
By: Chris Hayes
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The Greatest Comeback Ever
- Inside Trump's Big Beautiful Campaign
- By: Joe Concha
- Narrated by: Joe Concha
- Length: 6 hrs
- Unabridged
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In The Greatest Comeback Ever, Joe Concha examines the most tone-deaf, patently unhinged predictions from the 2024 race. Liberals attacked Trump every way they could, but each attack made him stronger because the left and its allies in the media had no idea what the American people actually wanted: Major change from the disastrous last four years.
By: Joe Concha
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Spell Freedom
- The Underground Schools That Built the Civil Rights Movement
- By: Elaine Weiss
- Narrated by: Robin Miles
- Length: 15 hrs
- Unabridged
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The acclaimed author of the “stirring, definitive, and engrossing” (NPR) The Woman’s Hour returns with the story of four activists whose audacious plan to restore voting rights to Black Americans laid the groundwork for the Civil Rights Movement.
By: Elaine Weiss
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Allies at War
- How the Struggles Between the Allied Powers Shaped the War and the World
- By: Tim Bouverie
- Length: 20 hrs
- Unabridged
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Tim Bouverie’s Winning the War offers a ground-breaking exploration of the complex relations between the Allied powers during World War II. Far from the lockstep agreement depicted in popular culture or the cozy “special relationship” of the United States and Britain today, Bouverie shows how the wartime alliance was at every turn threatened by mistrust, rivalry, hypocrisy, and deceit, as well as how all the allies, from the very start of the war, were intensely focused on the world that would emerge once hostilities had ceased.
By: Tim Bouverie
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Mood Machine
- The Rise of Spotify and the Costs of the Perfect Playlist
- By: Liz Pelly
- Narrated by: Liz Pelly
- Length: 11 hrs and 50 mins
- Unabridged
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Drawing on over a hundred interviews with industry insiders, former Spotify employees, and musicians, Mood Machine takes us to the inner workings of today’s highly consolidated record business, showing what has changed as music has become increasingly playlisted, personalized, and autoplayed.
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Unbearable listening
- By Juha Saarinen on 01-08-25
By: Liz Pelly
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Reset
- How to Change What's Not Working
- By: Dan Heath
- Narrated by: Dan Heath
- Length: 6 hrs and 17 mins
- Unabridged
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In Reset, Heath explores a framework for getting unstuck and making the changes that matter. The secret is to find “leverage points”: places where a little bit of effort can yield a disproportionate return. Then, we can thoughtfully rearrange our resources to push on those points.
By: Dan Heath
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How to Be Enough
- Self-Acceptance for Self-Critics and Perfectionists
- By: Ellen Hendriksen
- Narrated by: Ellen Hendriksen
- Length: 9 hrs and 14 mins
- Unabridged
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Dr. Ellen Hendriksen—clinical psychologist, anxiety specialist, and author of How to Be Yourself—charts a flexible, forgiving, and freeing path, all without giving up the excellence your high standards and hard work have gotten you. She delivers seven shifts—including from self-criticism to kindness, control to authenticity, procrastination to productivity, comparison to contentment—to find self-acceptance, rewrite the Inner Rulebook, and most of all, cultivate the authentic human connections we’re all craving.
By: Ellen Hendriksen
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Triple Fit Strategy
- How to Build Lasting Customer Relationships and Boost Growth
- By: Christoph Senn, Mehak Gandhi
- Narrated by: Christopher P. Brown
- Length: 6 hrs and 18 mins
- Unabridged
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Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.
By: Christoph Senn, and others
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The Employee Advantage
- How Putting Workers First Helps Business Thrive
- By: Stephan Meier
- Narrated by: Joe Knezevich
- Length: 8 hrs and 45 mins
- Unabridged
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In The Employee Advantage, behavioral economist Stephan Meier explains why organizations must value their employees as much as—if not more than—their customers: those that pivot toward an employee-centric model will be more profitable, innovative, and appealing to top talent.
By: Stephan Meier