The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

The future of your nonprofit rests on successful fundraising: discover how to do it right. Being part of a nonprofit is one of the most inspiring and passionate lines of work someone can do. But as passionate as you are and as hard as you work, your nonprofit won’t be able to achieve its goals without enough funding. This is a struggle many nonprofits experience, and they end up wasting a lot of energy on ineffective strategies that just don’t seem to work. You need to understand the best practices out there that will help your organization access the funds it needs to keep going.

Successful fundraising is your nonprofit's key to success. Discover the proven formula for winning endless grant funding and other fundraising strategies to keep the money rolling in. Holes in the funding plan are the biggest reason most nonprofits fail within the first few years of operation. Everywhere, nonprofit leaders spend sleepless nights worrying about securing the necessary funds to continue their mission. But that’s not going to be you.

The CAE certificate is one of the most selective and unique credentials in business today. There are, in fact, only 4,000 Certified Association Executives, a mere 2.5% of all professionals managing associations and non-profit organizations. If you aspire to become one of them, it's an excellent ambition. I'd like to help you succeed.

This book is designed to do three things. First, it seeks to explain the CAE certification and its many benefits, in the hopes that you will join me in preparing for and attaining this credential. Second, it will provide a step-by-step process for preparing for the CAE examination, strategically and comprehensively. Third, it sets out to explain how to ready yourself for the test itself, and to offer specific recommendations and solid tactics for approaching it, so that you achieve your objective and complete it, successfully and with ease.

Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.

In The Millionaire Next Door, best selling author Thomas Stanley identified the millionaires around you. In The Millionaire Mind, he told you how they think. Now, he tells you how to get their business.

Are you thinking of organizing a fundraiser for a noble cause but don't know where to begin? You've come to the right place. This book will teach you a lot of things you may have overlooked when you thought of the idea. It will provide you tips and tricks that have worked for others. Many important factors will be discussed in detail, so you can be equipped with new ideas and insights to help you have more success down the road.

You may already know this, but in case you didn't, here are some facts about why freight brokerage business is growing and why it is so lucrative to get in to: since 2012, freight brokerage industry has been seeing a steady 6-12% growth every year; the ongoing economic recovery is bringing an increase in demand for trucking service; and more!

The Little Book of Gold is dedicated to helping small (and very small) nonprofits unlock their fundraising potential. Avoid common pitfalls and get tips on proven methods that work. This short guide helps new executive directors, active board chairs, and other key staff in charge of fundraising to learn the basics of professional and sustainable fundraising. The Little Book of Gold is geared specifically for nonprofits with small and very small budgets (from a few hundred thousand dollars a year down to the smallest budgets).

Book authorship for personal promotion, to create powerful ‘lead generation magnets’ for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune... is the most proven, most powerful activity a person can take!

Ever feel like you can't jump off the real estate merry-go-round of listing appointments, property showings, and one transactional fire after another? Do you want to build a team that can operate without your day-to-day involvement, but don't know where to begin? Contained in this audiobook is a step-by-step business plan with simple, unambiguous directions on which steps to take and in what order.

A revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects - for good and for ill. A handful of kite hobbyists scattered around the world find each other online and collaborate on the most radical improvement in kite design in decades. A midwestern professor of Middle Eastern history starts a blog after 9/11 that becomes essential reading for journalists covering the Iraq war.

If you are thinking about starting a trucking company or a freight broker business, then keep going....Two comprehensive manuscripts in one audiobook: Trucking Company: How to Start a Trucking Company, Be Your Own Boss, and Make Good Profits and Freight Broker Business Startup: The Ultimate Guide to Starting and Running a Trucking Freight Brokerage Business. Listen for more.

In this unique insider account, John H. Sununu pays tribute to his former boss - an intelligent, thoughtful, modest leader - and his overlooked accomplishments. Though George H. W. Bush is remembered for orchestrating one of the largest and most successful military campaigns in history - the Gulf War - Sununu argues that conventional wisdom misses many of Bush's other great achievements.

In this unique insider account, John H. Sununu pays tribute to his former boss - an intelligent, thoughtful, modest leader - and his overlooked accomplishments. Though George H. W. Bush is remembered for orchestrating one of the largest and most successful military campaigns in history - the Gulf War - Sununu argues that conventional wisdom misses many of Bush's other great achievements.

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....

The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.

In the early hours of November 9, 2016, one of the most contentious, polarizing, and vicious presidential races came to an abrupt and unexpected end when heavily favored presidential hopeful Hillary Clinton called Donald J. Trump to concede, shocking a nation that had, only hours before, given little credence to his chances. Donald Trump pulled the greatest upset in American political history despite a torrent of invective and dismissal of the mainstream media.

From a best-selling author with unprecedented access to Pope Francis, an investigative look at the recent financial scandals at the highest levels of the Vatican. A veritable war is waging in the church: On one side there is Pope Francis' strong message for one church of the poor and all; on the other there is the old Curia, with its endless enemies, and the old and new lobbies struggling to preserve their not-so-Christian privileges.

The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.

Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.

The ancient Toltecs believed that life, as we perceive it, is a dream. We each live in our own personal dream, and these come together to form the dream of the planet, or the world in which we live. Problems arise when our perception of the dream becomes clouded with negativity, drama, and judgment (of ourselves and others), because it's in these moments of suffering that we have forgotten that we are the architects of our own reality and we have the power to change our dream if we choose.

Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.

While most of us are familiar with the Underground Railroad, there was much more to the movement than helping individuals escape their bondage. In the eight lectures of The Abolitionists, Professor Kellie Carter Jackson of Wellesley College will bring you along as she traces the history of the fight to end slavery in America, from its relatively quiet origins to the turning point at Harper’s Ferry to the Civil War.

Prosecuting attorney in the Manson trial Vincent Bugliosi held a unique insider's position in one of the most baffling and horrifying cases of the 20th century: the cold-blooded Tate-LaBianca murders carried out by Charles Manson and four of his followers. What motivated Manson in his seemingly mindless selection of victims, and what was his hold over the young women who obeyed his orders? Now available for the first time in unabridged audio, the gripping story of this famous and haunting crime is brought to life by acclaimed narrator Scott Brick.

Muhammad Ali, never afraid to express himself loudly and boldly, stays true to form in Ali in Me, an eight-part audio series that explores his life and legacy, guided by his own words through never-before-heard audio recordings. Hosted by Muhammad’s widow, Lonnie Ali, and his close friend, award-winning broadcaster John Ramsey, Ali in Me goes beyond the boxing ring to delve deeply into the extraordinary life and lasting contributions The Champ made to individuals around the world.

The 10 enlightening (and often humorous) lectures of Medieval Myths and Mysteries will show you how far from the “dark” times of legend these centuries were. Uncover the facts about the Knights Templar. Reveal the truth behind the tales of legendary creatures like the Questing Beast and the unicorn. Trace the events of the Black Death and the ways it altered the world in its wake, and much more. With Professor Armstrong, you will dig deep into the ways that later generations reshaped the narrative of the medieval years and perpetuated the myths.

On a March night in 2000, two deputy sheriffs serving a warrant were shot in Atlanta, Georgia. One was severely wounded while the other would die a day later. The shooting kicked off a large manhunt in search of the alleged cop killer. Four days later in Alabama, authorities found their man—Jamil Al-Amin. He was a Muslim leader with the title of Imam in the West End neighborhood of Atlanta. He was also the man formerly known as H. Rap Brown. He was a charismatic Black radical in the late '60s.

Do you know how many wives Zeus had? Or how the famous Trojan War was caused by one beautiful lady? Or how Thor got his hammer? Give your imagination a real treat. This Mega Mythology Collection of eight audiobooks is for you....