Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

Are you new to Artificial Intelligence and looking for a simple, clear introduction? Generative Artificial Intelligence for Beginners is the perfect starting point for anyone who wants to understand AI without feeling overwhelmed. This beginner-friendly guide breaks down complex concepts into easy-to-follow steps, giving you the confidence to dive into AI and use its incredible tools in no time.

The difference between growing your business and going out of business is your ability to think strategically. The problem is, most leaders are stuck in the operational weeds, struggling to find the time to make better strategic decisions. This challenge is only heightened by the rise of AI. While you know AI is the future, current demands leave you with no time to explore its benefits. Meanwhile, your competition is gaining an edge by integrating AI. The time to act is now.

Why is Miami… Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena. Through a series of gripping stories, Gladwell traces the rise of a new and troubling form of social engineering

William Ury, co-author of the classic best seller on negotiation Getting to Yes, has taught tens of thousands of people from all walks of life - managers, salespeople, students, parents, lawyers, and diplomats - how to become better negotiators. Over the years, Ury has discovered that the greatest obstacle to successful agreements and satisfying relationships is not the other side, as difficult as they can be.

Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers listeners a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society.

Superagency offers a roadmap for using AI inclusively and adaptively to improve our lives and create positive change. While acknowledging challenges like disinformation and potential job changes, the book focuses on AI’s immense potential to increase individual agency and create better outcomes for society as a whole. Imagine AI tutors personalizing education for each child, researchers rapidly discovering cures for diseases like Alzheimer's and cancer, and AI advisors empowering people to navigate complex systems and achieve their goals

If you're looking to make a career move from programmer to AI specialist, this is the ideal place to start. Based on Laurence Moroney's extremely successful AI courses, this introductory book provides a hands-on, code-first approach to help you build confidence while you learn key topics.

Everyone wants ownership, but almost no one gets it. Whether we’re talking about the start-up game, the crypto game, the freelance game, or the lemonade stand game—most paths to ownership lead to dead ends. That’s why Codie Sanchez carved a new, smarter path to total freedom. In Main Street Millionaire, she reveals the method she teaches her community of seven-figure investors for building wealth by creating a portfolio of boring businesses. That’s right—the money is not in flashy startups or in the corner office.

As it absorbs data, gains agency, and intermediates between humans and reality, AI will help us to address enormous crises, from climate change to geopolitical conflicts to income inequality. It might well solve some of the greatest mysteries of our universe, revolutionize fields as diverse as medicine and architecture, and elevate the human spirit to unimaginable heights. But it will also pose challenges on a scale and of an intensity that we have never seen.

In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.

If you are tired of being stuck in the same negative habits, and old fears and unnecessary limitations are holding you back from getting extraordinary results in your life, neuro linguistic programming may be just what you need to create drastic positive change in your life. This bundle contains 12 manuscripts to learn about NLP to help you master your psychology.

Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair’s breadth, and became a national sensation as a blogger - all by the time he was 30. He solidified his standing as the nation's foremost political forecaster with his near perfect prediction of the 2012 election. Silver is the founder and editor in chief of the website FiveThirtyEight. Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data.

What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.

This is the first reference book on intelligent automation (IA). Also called hyperautomation, it is one of the most recent trends in the field of artificial intelligence. IA is a cutting-edge combination of methods and technologies involving people, organizations, machine learning, low-code platforms, robotic process automation (RPA), and more. This book is for everyone - whether you are an experienced practitioner, new to the topic, or simply interested in what the future holds for enterprises, work, life, and society as a whole.

Superintelligence asks the questions: What happens when machines surpass humans in general intelligence? Will artificial agents save or destroy us? Nick Bostrom lays the foundation for understanding the future of humanity and intelligent life. The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. If machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control.

YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.

The grid is an accident of history and of culture, in no way intrinsic to how we produce, deliver and consume electrical power. Yet this is the system the United States ended up with, a jerry-built structure now so rickety and near collapse that a strong wind or a hot day can bring it to a grinding halt. The grid is now under threat from a new source: renewable and variable energy, which puts stress on its logics as much as its components.

On May 31, 2014, in the Milwaukee suburb of Waukesha, Wisconsin, two 12-year-old girls attempted to stab their classmate to death. Morgan Geyser and Anissa Weier’s violence was extreme, but what seemed even more frightening was that they committed their crime under the influence of a figure born by the internet: the so-called “Slenderman”. Yet the even more urgent aspect of the story, that the children involved suffered from undiagnosed mental illnesses, often went overlooked in coverage of the case.

Doom Guy: Life in First Person is the long-awaited autobiography of gaming’s original rock star and the cocreator of DOOM, Quake, and Wolfenstein—some of the most recognizable and important titles in video game history. Credited with the invention of the first-person shooter, a genre that continues to dominate the market today, he is gaming royalty. Told in remarkable detail, a byproduct of his hyperthymesia, Romero recounts his storied career.

In this fascinating book, investigative reporter Yasha Levine uncovers the secret origins of the Internet, tracing it back to a Pentagon counterinsurgency surveillance project. With deep research, skilled storytelling, and provocative arguments, Surveillance Valley will change the way you think about the news - and the device on which you read it.

Technical knowledge alone isn't enough - increase your software development income by leveling up your soft skills Early in his software developer career, John Sonmez discovered that technical knowledge alone isn't enough to break through to the next income level - developers need "soft skills" like the ability to learn new technologies just in time, communicate clearly with management and consulting clients, negotiate a fair hourly rate, and unite teammates and coworkers in working toward a common goal.

Artificial intelligence does the seemingly impossible - driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.

A New York Times technology correspondent presents the dramatic rise and fall of Uber, set against the rapid upheaval in Silicon Valley during the mobile era. Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a pause-resisting story of ambition and deception, obscene wealth, and bad behavior, that explores how blistering technological and financial innovation culminated in one of the most catastrophic 12-month periods in American corporate history.

In May 2013, Glenn Greenwald set out for Hong Kong to meet an anonymous source who claimed to have astonishing evidence of pervasive government spying and insisted on communicating only through heavily encrypted channels. That source turned out to be the 29-year-old NSA contractor Edward Snowden, and his revelations about the agency’s widespread, systemic overreach proved to be some of the most explosive and consequential news in recent history, triggering a fierce debate over national security....

Companies that can use technology wisely and well are booming, companies that make bad or no technology choices collapse and disappear. The cloud, smart devices and the ability to connect almost any object to the internet are an essential landscape to use but are also fraught with new risks and dangers of a magnitude never seen before. Also featuring an alphabetical section at the back of the book to help you translate many of the main cybersecurity technical terms into plain, non-technical English.

Nikola Tesla was a major contributor to the electrical revolution that transformed daily life at the turn of the 20th century. His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius.

This Is Not a Game is the extraordinary untold story of the internet’s first conspiracy theory, the legend of Ong’s Hat. Marc Fennell will dive deep into a previously unexplored world of tech hippies, eccentric web subcultures and simmering paranoia, uncovering how this tongue-in-cheek artistic experiment backfired on its creator and went on to influence much of what’s wrong with the internet today.

In Glow Kids, Dr. Nicholas Kardaras will examine how technology - more specifically, age-inappropriate screen tech, with all of its glowing ubiquity - has profoundly affected the brains of an entire generation. Brain imaging research is showing that stimulating glowing screens are as dopaminergic (dopamine activating) to the brain’s pleasure center as sex. And a growing mountain of clinical research correlates screen tech with disorders like ADHD, addiction, anxiety, depression, increased aggression, and even psychosis.

The best five books on anonymity in existence! Want to surf the web anonymously? Cloak yourself in shadow on the Deep Web or The Hidden Wiki? I will show you how to become a ghost in the machine - leaving no tracks back to your ISP - whether on the Deep Web or regular Internet. This audiobook covers it all: encrypting your files, securing your PC, masking your Online footsteps with Tor, VPNs, Freenet, and bitcoins, and all while giving you peace of mind with total 100 percent anonymity.

This is the first reference book on intelligent automation (IA). Also called hyperautomation, it is one of the most recent trends in the field of artificial intelligence. IA is a cutting-edge combination of methods and technologies involving people, organizations, machine learning, low-code platforms, robotic process automation (RPA), and more. This book is for everyone - whether you are an experienced practitioner, new to the topic, or simply interested in what the future holds for enterprises, work, life, and society as a whole.

What Lights You Up? takes listeners on a journey to find their next meaningful and fulfilling job—no matter where they are right now. Whether you're an industry veteran pivoting between fields, a stay-at-home parent just rejoining the workforce, or a college student trying to find their footing, this heartfelt, actionable, and authentic book covers everything you need to know about getting results in the modern world of work and is full of insightful, real-life stories of success that inspire the listener to take action in their own life.

Through engaging storytelling, human behavior insights, and proven design techniques, Kevin Kelley—an attention architect and cofounder of Shook Kelley, a strategic design firm that pioneered the field of "convening"—unfolds why physical places are essential to civil society, business, and community.

In an era where artificial intelligence can create content indistinguishable from reality, how do we separate truth from fiction? In FAIK: A Practical Guide to Living in a World of Deepfakes, Disinformation, and AI-Generated Deceptions, cybersecurity and deception expert Perry Carpenter unveils the hidden dangers of generative artificial intelligence, showing you how to use these technologies safely while protecting yourself and others from cyber scams and threats.

A decade ago, developers built information-sharing software by writing a lot of custom code in a single code base, then adding layers of caching. Now we build information systems: interdependent software and services, data platforms, and event streams. Many of our software-to-systems initiatives fail, though, and when they do, we double down on traditional linear approaches. But linear thinking cannot resolve systems challenges. We need to shift to systems thinking.

Confused about AI and worried about what it means for your future and the future of the world? You’re not alone. AI is everywhere—and few things are surrounded by so much hype, misinformation, and misunderstanding. In AI Snake Oil, computer scientists Arvind Narayanan and Sayash Kapoor cut through the confusion to give you an essential understanding of how AI works, why it often doesn’t, where it might be useful or harmful, and when you should suspect that companies are using AI hype to sell AI snake oil—products that don’t work, and probably never will.

This audiobook will help you get ready for the changes coming in the years ahead. Listen now. Packed with expert insights, the book addresses critical questions: How will AI alter employment, education, and global geopolitics? What ethical dilemmas will arise as humans interlace with AI through cyborgs and synthetic biology? Can we prepare for superintelligence and its utopian—or dystopian—outcomes?

AI will be the defining development of the 21st century. Within two decades, aspects of daily human life will be unrecognizable. AI will generate unprecedented wealth, revolutionize medicine and education through human-machine symbiosis, and create brand-new forms of communication and entertainment. In liberating us from routine work, however, AI will also challenge the organizing principles of our economic and social order.

Neuroscience-powered GenAI enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAI. Put humanity back at the center of GenAI. NeuroAI is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.

Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers listeners a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society.

Something new entered our world in November 2022—the first general purpose AI that could pass for a human and do the kinds of creative, innovative work that only humans could do previously. Wharton professor Ethan Mollick immediately understood what ChatGPT meant: after millions of years on our own, humans had developed a kind of co-intelligence that could augment, or even replace, human thinking. Through his writing, speaking, and teaching, Mollick has become one of the most prominent and provocative explainers of AI.

In Build a Large Language Model (from Scratch) bestselling author Sebastian Raschka guides you step by step through creating your own LLM. Each stage is explained with clear text, diagrams, and examples. You’ll go from the initial design and creation, to pretraining on a general corpus, and on to fine-tuning for specific tasks.

Master Artificial Intelligence in no time, even if you're a total beginner or a tech novice with our essential guide — Empower your career and simplify your daily life! Does the world of AI and machine learning seem intimidating, complex, or out of reach? Are you interested in diving into the realm of AI but have no idea where to start? Are you overwhelmed by endless information and complex terminologies that seem to make AI learning more challenging? You're not alone!