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Influencer
- Narrated by: Brittany Hennessy
- Length: 4 hrs and 31 mins
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Publisher's summary
If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets. Why can't someone pay me to live my best life? this book is for you....
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.
As nightlife blogger, then social media strategist, and now talent director at Hearst Magazines, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:
- Build an audience and keep them engaged
- Package your brand and pitch your favorite companies
- Monetize your influence and figure out how much to charge
Plus tips on:
- Landing an agent
- Getting on the radar of your favorite sites
- Praising a brand without alienating their competitors
Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles, from creating content worth double tapping and using hashtags to get discovered to understanding FTC rules and delivering metrics. She'll show you how to elevate your profile, embrace your edge, and make money - all while doing what you love.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Featured Article: The Best Marketing Audiobooks for Conquering the Industry
Though it may seem effortless, behind every advertisement and promotion is an entire team of professionals making a series of choices in order to convey a given message or sell a particular product. Honing your marketing skills and learning insider secrets is a surefire way to reach people and make your voice heard at work and beyond. We’ve curated a list of the top marketing audiobooks to help you master the ins-and-outs of the industry.
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One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 6 hrs and 15 mins
- Unabridged
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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
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So much fluff.
- By Daniella on 05-17-19
By: Brendan Kane
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Hook Point
- How to Stand Out in a 3-Second World
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 8 hrs and 11 mins
- Unabridged
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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90 min in - too much fluff
- By Anonymous User on 11-17-20
By: Brendan Kane
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One Million Followers, Updated Edition
- How I Built a Massive Social Following in 30 Days
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 7 hrs and 50 mins
- Unabridged
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Overall
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Performance
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In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
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A Very Poor Read
- By Anthony Butler on 04-14-21
By: Brendan Kane
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Difficult Personalities
- A Practical Guide to Managing the Hurtful Behavior of Others (and Maybe Your Own)
- By: Helen McGrath PhD, Hazel Edwards MEd
- Narrated by: Suzie Althens
- Length: 9 hrs and 9 mins
- Unabridged
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We all have people in our lives who frustrate, annoy, or hurt us: workplace bullies, those who always claim to be right, or those with anxious or obsessive personalities. And most of us hurt others occasionally, too. Now, authors Dr. Helen McGrath, a clinical psychologist and professor, and Hazel Edwards, a professional writer, offer this extremely practical guide to dealing with the difficult personalities we encounter every day - in others, and in ourselves.
By: Helen McGrath PhD, and others
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- By: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
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Performance
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Buy the print or kindle version. The narration is trash.
- By Julia Perrodin on 07-09-20
By: Ray Edwards
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Personal Branding for Dummies, 2nd Edition
- By: Susan Chritton
- Narrated by: Samantha Desz
- Length: 12 hrs and 34 mins
- Unabridged
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Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding.
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Great book. Better than expected.
- By Amazon Customer on 10-07-19
By: Susan Chritton
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One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall
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Performance
-
Story
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
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So much fluff.
- By Daniella on 05-17-19
By: Brendan Kane
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Hook Point
- How to Stand Out in a 3-Second World
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 8 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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90 min in - too much fluff
- By Anonymous User on 11-17-20
By: Brendan Kane
-
One Million Followers, Updated Edition
- How I Built a Massive Social Following in 30 Days
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 7 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
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A Very Poor Read
- By Anthony Butler on 04-14-21
By: Brendan Kane
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Difficult Personalities
- A Practical Guide to Managing the Hurtful Behavior of Others (and Maybe Your Own)
- By: Helen McGrath PhD, Hazel Edwards MEd
- Narrated by: Suzie Althens
- Length: 9 hrs and 9 mins
- Unabridged
-
Overall
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Performance
-
Story
We all have people in our lives who frustrate, annoy, or hurt us: workplace bullies, those who always claim to be right, or those with anxious or obsessive personalities. And most of us hurt others occasionally, too. Now, authors Dr. Helen McGrath, a clinical psychologist and professor, and Hazel Edwards, a professional writer, offer this extremely practical guide to dealing with the difficult personalities we encounter every day - in others, and in ourselves.
By: Helen McGrath PhD, and others
-
How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- By: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Buy the print or kindle version. The narration is trash.
- By Julia Perrodin on 07-09-20
By: Ray Edwards
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The YouTube Formula
- How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
- By: Derral Eves, "Mr. Beast" Jimmy Donaldson - foreword
- Narrated by: Derral Eves, Tom Parks
- Length: 10 hrs and 3 mins
- Unabridged
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Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.
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Every insight but how to make quality content
- By Jeff Harper on 09-09-22
By: Derral Eves, and others
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Influencer, Second Edition
- The New Science of Leading Change
- By: Joseph Grenny, Kerry Patterson, David Maxfield, and others
- Narrated by: Joseph Grenny
- Length: 8 hrs and 10 mins
- Unabridged
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From the best-selling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process - including robust strategies for making change inevitable in your personal life, your business, and your world.
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Very enlightening
- By Bryan Rael on 08-23-24
By: Joseph Grenny, and others
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Influencer
- The Power to Change Anything
- By: Kerry Patterson, Joseph Grenny, David Maxfield
- Narrated by: Eric Conger
- Length: 8 hrs and 37 mins
- Unabridged
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Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters.
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Not the book for everyone
- By Amazon user on 03-16-10
By: Kerry Patterson, and others
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Instagram for Business for Dummies (2nd Edition)
- By: Jenn Herman, Corey Walker, Eric Butow
- Narrated by: Chelsea Stephens
- Length: 8 hrs and 40 mins
- Unabridged
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The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.
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it is not recommended without visual aid PDF
- By Aracely Perez Beato on 03-22-22
By: Jenn Herman, and others
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Tiktok Mastery 2-in-1 Bundle
- Grow Your Personal Brand, Master Influencer Marketing and Grow Your Business on the Newest Social Media Platform
- By: Samson Floyd
- Narrated by: Kevin Wagner
- Length: 6 hrs and 18 mins
- Unabridged
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With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe’s to wonder “How can I use TikTok to grow my following?” If you haven’t used TikTok before, it may seem a bit frightening, or maybe even a bit weird and irrelevant. You find yourself thinking.... What even is this whole TikTok thing? Where do I start? I only see kids on the platform, will this work for my company? I can’t dance, how can I ever become an influencer?
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Good TikTok strategies
- By Wes Wiggins on 05-20-22
By: Samson Floyd
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500 Social Media Marketing Tips
- Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!
- By: Andrew Macarthy
- Narrated by: Logan Foster
- Length: 10 hrs and 39 mins
- Unabridged
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Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!
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Missing sections
- By Ashley on 01-18-22
By: Andrew Macarthy
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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- By: Mark Joyner
- Narrated by: Mark Joyner
- Length: 3 hrs and 42 mins
- Unabridged
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The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
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One great ideea
- By Marian Hanganu on 11-16-06
By: Mark Joyner
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Content Rules
- How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
- By: Ann Handley, C. C. Chapman
- Narrated by: Ann Handley, C. C. Chapman
- Length: 6 hrs and 53 mins
- Unabridged
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Story
To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .
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A complete waste of time
- By Dr. Brian L. Carpenter on 10-03-11
By: Ann Handley, and others
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The Art of Social Media
- Power Tips for Power Users
- By: Guy Kawasaki, Peg Fitzpatrick
- Narrated by: Amanda Ronconi
- Length: 2 hrs and 42 mins
- Unabridged
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By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.
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helpful
- By Sky on 07-12-18
By: Guy Kawasaki, and others
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Profitable Podcasting
- Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
- By: Stephen Woessner
- Narrated by: Sean Pratt
- Length: 5 hrs and 7 mins
- Unabridged
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The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
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Half way thru, nothing worth any of my $$$
- By John Kiz on 12-20-18
By: Stephen Woessner
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Social Media Marketing & Personal Branding: 2 in 1 Guide
- Explode Your Online Business and Brand, Influencing Your Audience Through Facebook, Instagram, YouTube, & Twitter
- By: Joshua Reach
- Narrated by: Tim Edwards, KC Wayman
- Length: 5 hrs and 5 mins
- Unabridged
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Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending over two hours plus on social media! And building a brand is one of the most powerful businesses you can build because no one can take it from you. Essentially, it’s yours and as long as you build it the right way and create trust, like I teach, you will influence your audience...forever.
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An excellent book for beginners!
- By Wilbert Pratt on 03-22-21
By: Joshua Reach
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YouTube Channels for Dummies (2nd Edition)
- By: Rob Ciampa, Theresa Go, Matt Ciampa, and others
- Narrated by: Jonathan Yen
- Length: 13 hrs and 51 mins
- Unabridged
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YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers.
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Well worth the time spent listening
- By Jonathan McGovern on 11-09-23
By: Rob Ciampa, and others
What listeners say about Influencer
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Extraordinary Trading
- 09-02-19
The blueprint for becoming a successful influencer
I absolutely loved this book. It is a complete blueprint for becoming a successful influencer. Brittany provided countless stories, challenges and action plans. I’m looking forward to listening to this book again with pen and paper in hand. So well done and I appreciate Brittany being open and willing to share the nitty gritty details that one would not know without experience or education in the industry.
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- Kristyn Alexis
- 09-08-18
Hit the mark on the head
This book was so good and really hit the mark on the head. I have one hundred thousand youtube subscribers and feel confident on what I need to do next.
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- Radiant Dark
- 07-20-19
Very basic intro info
If you are completely new to the idea of creating a personal brand and becoming an influencer ( making a living off of said brand through sponsored content and brand partnerships), this book may be useful as it gives a glimpse into influencerpreneurship, including interviews with notable instagram influencers. However, if you’re looking for concrete, actionable tips on how to create and grow your personal brand, sadly this book falls short.
I’m in the intermediate area ( I have about 50k followed on Pinterest and on my largest Instagram about 8k; I also run a FB group for bloggers with about 30k members) and am looking to switch my business model from consulting to partnerships. I’ve done some in the past and worked with brands but it was the smaller of my income streams. I bought this book thinking I’d get concrete and actionable tips on how to grow my follower base and learn how to better collab with brands, and while while he author does give some good info on what brands are looking for, it was info I was aware ( being professional, creating a press kit, etc). In other words, i didn’t get much out of the book that I can actually implement and the content is very introductory.
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- John
- 08-20-19
The Best Social Media Book I’ve Read
So I was road tripping and picked this audio book to start my trip not really thinking I’d come anywhere close to finishing but wow!I felt in the zone listening to it, and finished it before I finished the road trip lol. I really appreciated Brittany’s work! I’ve studied Gary Vaynerchuk closely for years and always had a passion for social media but have been kind of stuck in limbo in what to do next. I can easily say this book was my favorite out of at least 5 books I’ve done on social media and has inspired me to take big steps in my own personal journey with social media. It was very well done providing all kinds of examples and stories from current influencers that are beneficial to anyone looking to apply their methods. If you have any interest in becoming an influencer or just how the whole influencer game works, this is a must read!
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- Anonymous User
- 08-28-18
Loved this book!
This book needed to be written, whew! Brittany brilliantly shares insight into the influencer world and shows readers how to build a brand that companies won’t be able to turn down. Thank you Brittany for creating this wonderfully written resource full of amazing advice to all of us aspiring influencers.
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- Joseph Kowalski
- 01-24-19
Super useful for those already in the game
Brittany's book is well-done and thorough for anyone who is an influencer and wishes to become even more successful. I wish it would have had more for people who were aspiring to be one, but it did contain the most useful help towards that, which is developing your brand authentically.
The author's success was a huge factor in making this book work. She works with insane amounts of money from brands every day and some of the best parts where when she talked about her personal encounters with Internet celebrities, both good and bad. It doesn't sound like she's done much in the way of audio narration before, but considering that she did an admirable job and having the author read this work only made it feel more personal.
Oh and she should write a book just about her life. The anecdotes in the conclusion were wild. Haha
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- The LA Girl
- 12-02-18
Fantastic: BUY THIS BOOK.
Finished in under two weeks, with a busy life/on the go & gulls schedule- just because I loved it that MUCH. ***If you are in media/social media/influencer/Pr/management, any aspect of the industry: this book will give you a REAL, AUTHENTIC and GENEROUS behind the scenes perspective on what goes on in the branding and influencer world, as well as a complete “how to” for any life-caster, celebrity or influencer looking to thrive and monetize in-her business! It’s also SO female-forward, using language that acknowledges women into their full potential. Thank you Brittany, for creating a bad ass, honest & detailed book.
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- Eve Oswald
- 05-01-21
loved it
I'm old, as in over 50 and had not considered being an influencer but thought there may be some useful info for my instagram site. I was so inspired, and educated by this book that it made me realize I was keeping my dreams small because of other people. Thank you Brittany for solid, useful information about what an influencer is and does coupled with inspirational and motivational content relevant to anyone wanting to increase their online presence. Thank you to Audible for suggesting and offering relevant and quality content every month
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- Khalil Ferguson
- 01-22-21
great but not a end all be all
great book, could of had more details in terms of strategies but I don't think thats the purpose of this book. go into it with a sense of interpretation and I believe it's a helpful tool to help further other reading in specific areas
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- Xopher
- 02-23-22
Love This 🔥
Great detail to brand identity and story.
A call to action where there is not one requested.
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