Preview
  • Immersion

  • The Science of the Extraordinary and the Source of Happiness
  • By: Paul J. Zak
  • Narrated by: Rich Miller
  • Length: 7 hrs and 29 mins
  • 4.0 out of 5 stars (12 ratings)

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Immersion

By: Paul J. Zak
Narrated by: Rich Miller
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Publisher's summary

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.

Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there’s a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold. Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on 20 years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary.

Clear instructions and examples show listeners exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. You can guess if your experience will be extraordinary—or you can apply the insights from Immersion to ensure it is.

©2022 Paul J. Zak (P)2022 Paul J. Zak
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What listeners say about Immersion

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Must read!

This book was very easy to read. The examples clearly articulated how this cutting edge research is currently being used. Definitely a must read!

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Amazing

It is amazing and a must read book. Full of experimental data. And nice narrating.

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Extremely Useful Information

The information in this book is very interesting but more importantly actionable.
You will want to keep a notebook handy or in my case I bought the paperback version so I could go back to key points and reread later.

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Good Researched Inforbation

The book was good and had some good information about immersion in business, but was a little dry at times

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