Preview
  • Hyperwars

  • Eleven Strategies for Survival and Profit in the Era of On-Line Business
  • By: Bruce Judson, Kate Kelly
  • Narrated by: James Naughton
  • Length: 3 hrs and 5 mins
  • 2.0 out of 5 stars (2 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Hyperwars

By: Bruce Judson, Kate Kelly
Narrated by: James Naughton
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $10.35

Buy for $10.35

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

The effects of the online revolution are being felt far beyond Silicon Valley, and now all businesses - from start-ups to established companies - face survival of the fittest. A company or product can be an industry leader one moment and obsolete six months later. Entire industries, ranging from computer sales to stock trading, are being thrown into chaos as consumers and businesses shift buying patterns to take advantage of the convenience and cost savings that are available over the Web.

For companies, the pressing need to continually create new, different, better products to stay one step ahead of the competition defines the new reality of business today, the world of Hyperwars. To stay afloat, business managers need practical guidance, and they need it fast. Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines 11 practical strategies for thriving in this hypercompetitive environment. Not just for companies selling products over the Web, Hyperwars explains how the Internet can and must be incorporated into all of our business operations, to do everything from cutting procurement, marketing, and communication costs to deepening customer relationships.

Both a wide-ranging analysis of the massive changes the Web is bringing to all industries and a crucial, groundbreaking redefinition of business strategies, Hyperwars provides listeners with the essential tools they need to survive and profit in the new competitive era.

©1999 Bruce Judson (P)1999 Simon & Schuster
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Hyperwars

Average customer ratings
Overall
  • 2 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    2
  • 1 Stars
    0
Performance
  • 0 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 0 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.