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How the Internet Happened
- Narrated by: Timothy Andrés Pabon
- Length: 13 hrs and 29 mins
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Publisher's summary
Tech guru Brian McCullough delivers a rollicking history of the Internet, why it exploded, and how it changed everything.
The Internet was never intended for you, opines Brian McCullough in this lively narrative of an era that utterly transformed everything we thought we knew about technology. In How the Internet Happened, he chronicles the whole fascinating story for the first time, beginning in a dusty Illinois basement in 1993, when a group of college kids set off a once-in-an-epoch revolution with what would become the first "dotcom".
Depicting the lives of now-famous innovators like Netscape's Marc Andreessen and Facebook's Mark Zuckerberg, McCullough also reveals surprising quirks and unknown tales as he tracks both the technology and the culture around the Internet's rise. Cinematic in detail and unprecedented in scope, the result both enlightens and informs as it draws back the curtain on the new rhythm of disruption and innovation the Internet fostered, and helps to redefine an era that changed every part of our lives.
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In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
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Strange: Best part of story happens "off-screen"
- By Tristan on 09-02-16
By: Duncan Clark
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Losing the Signal
- The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
- By: Jacquie McNish, Sean Silcoff
- Narrated by: William Hughes
- Length: 11 hrs and 29 mins
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Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.
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Fascinating
- By Gerardo A Dada on 09-05-15
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Meatball Sundae
- By: Seth Godin
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Overall
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Performance
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New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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Meatball Godin
- By Oliver Nielsen on 09-11-08
By: Seth Godin
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
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Youtility
- Why Smart Marketing Is About Help Not Hype
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
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The Filter Bubble
- What the Internet Is Hiding from You
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
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Program or Be Programmed
- Ten Commands for a Digital Age
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In 10 chapters, composed of 10 "commands", Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate the digital new universe. In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping listeners to recognize programming as the new literacy of the digital age - and as a template through which to see beyond social conventions and power structures that have vexed us for centuries.
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Good book, but with some crazy ranting
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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All the Rave
- The Rise and Fall of Shawn Fanning’s Napster
- By: Joseph Menn
- Narrated by: John Rubinstein
- Length: 13 hrs and 59 mins
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The definitive inside account of the file-sharing revolution that overthrew the music industry, All the Rave reveals the family betrayal, greed, and mismanagement that hijacked one the most fundamental innovations of the Internet era. Named one of the three best books of 2003 by Investigative Reporters and Editors Inc., All the Rave has been out of print until now and unavailable in most formats. Author and veteran technology journalist Joseph Menn also wrote 2010's Fatal System Error: The Hunt for the New Crime Lords who are Bringing Down the Internet.
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The Far-reaching Karma of Napster
- By Susie on 04-29-13
By: Joseph Menn
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Matchmakers
- The New Economics of Multisided Platforms
- By: Richard Schmalensee, David S. Evans
- Narrated by: John McLain
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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
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Repetition of one business all the time !
- By Razi T. on 06-03-20
By: Richard Schmalensee, and others
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not useful
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Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.
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What listeners say about How the Internet Happened
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Bryan
- 03-25-21
distractingly tonedeaf narrator but great content
Riveting history of how the internet came to be and the bloodbath that followed. The narrator chuckles along at wry humor and punctuates subtlety with perky optimism that seems to alter the intended tone of the book and meanings of certain phrases.
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- techie37
- 01-03-21
Very well written, very well read
Gives a good story, well written, well researched. Serves as a different sort of sequel to the Walter Isaacson book - The Innovaters.
Brian does a great job of explaining the nuances that existed in the Silicon Valley era..
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- Mother of Chickens
- 07-11-21
engaging telling of early Internet events
I liked the author’s well informed description of key events in the evolution of the Internet. Any technologist will likely learn some new interesting tidbits that you did not know. Great narration. Very pleased with the quality and duration.
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- FRED VAUGHN
- 06-30-22
Fantastic book!
This is an outstanding book, it's extremely well written and researched. Brian did a great job of tying the pieces of history together to provide an interesting and comprehensive story. He goes into lots of good details and also provides a macro view of things. It was a pure delight to listen to as an audio book. I wish he had more books because I'm sure I'd enjoy those as well.
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- Tim
- 09-08-19
Interesting but surface-level
If you have an interest in the evolution of the Internet, then this book is worth the read. The author does a good job of putting major trends in context. However, many details were spared. This book largely focuses on general information and business-related changes in regards to the Internet. I personally preferred and expected more of an emphasis on the technology than the business side of things, but I suppose that is a tricky balance to strike with this subject matter.
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- Reckoning
- 05-11-19
Insanely great book
Though well-versed in US cultural and technological history, I enjoyed listening to this delightful book. The mark of a good historian is the ability to create a fresh context for the events described, and McCullough does exactly that. The context here is a sense of marvel and wonderment. These are inherent in the prose, but narrator Pabon’s reading gives them voice. This is an insanely great living history of how we arrived at this cultural moment.
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- Inkpool
- 07-14-21
Clearly written and compelling
I found all of the case studies to be very interesting. And they're tied together by the central thesis that to combat cyber crime you must focus on bottlenecks and put incentives on the actors who are most capable of disrupting attacks at those points.
The nature of cyber crime means that this book has to delve into some pretty technical details. The author does a fantastic job of explaining how the security breaches occurred, making the causes and effects understandable to all audiences. No small feat.
The author also does a great job of "finding the story". The text is rich with suspense and drama: hackers battle with security firms, CEOs are fired, government leaders point fingers, millions of dollars are stolen, embarrassing emails are made public, and lawyers file suits. Honestly this would make great source material for a Netflix docu-drama or something, it's like Black Mirror, but IRL.
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- AF
- 09-23-20
So much fun
If you are over 40 you’ll have fun remembering all these stories. If you are younger you’ll learn a lot!
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- Alireza Aghasi
- 09-15-20
An authoritative narrative
I highly suggest listen to Internet History Podcast before or after listening/reading this book.
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- danielle s.
- 11-15-20
Must read for anyone seeking a future in tech - Know the history!
Throwback to all the tech things that happened while I was in high school and college, but now in perspective. Now I understand what was happening behind the scenes of the product releases that moved me when I was younger.
Enjoyed very much.
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