How I Built This with Guy Raz

By: Guy Raz | Wondery
  • Summary

  • Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

    New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now.

    Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.

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Episodes
  • Norma Kamali: Norma Kamali (2021)
    Dec 9 2024

    When Norma Kamali studied fashion illustration in the 1960s, she never expected to become a designer. So when a job as an airline clerk came along, she was glad to accept it—along with the perk of dirt-cheap flights from New York to London. On those weekend trips abroad, she discovered fashion that was exuberant and eye-catching, so she started loading her suitcase with clothing to sell in the U.S. By the 1970s, she was designing her own pieces out of a shop in New York; soon she was selling them to celebrities like Cher and Bette Midler. Today, after more than 50 years in the fashion industry, Norma Kamali is known for iconic designs like the sleeping bag coat, and the bold red bathing suit popularized by Farah Fawcett.


    This episode was produced by J.C. Howard with music composed by Ramtin Arablouei. It was edited by Neva Grant.


    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    1 hr and 29 mins
  • Advice Line with Gary Erickson of Clif Bar (May 2024)
    Dec 5 2024

    Clif Bar founder Gary Erickson joins Guy on the Advice Line, where they answer questions from three early-stage founders about expanding their customer base.


    Today we meet James, who recycles water bottles into one of the most sustainable plastics on the market. Then Valerie, a leathercrafter with a co-op of artisans born from a strike against Etsy. And finally, Elsie, who accidentally invented a pet hair remover while cleaning her dog’s muddy pawprints.


    If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.


    And check out Clif Bar’s founding story from Gary’s first appearance on the show in 2016.



    This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was James Willetts.


    You can follow HIBT on X & Instagram, email us at hibt@id.wondery.com, and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    58 mins
  • Dude Perfect: Cory Cotton and Tyler Toney (2021)
    Dec 2 2024

    As Texas A&M students in the mid 2000's, Cory Cotton, Tyler Toney and their housemates spent countless hours playing hockey in the living room and attempting trick shots in the backyard. A spontaneous bet over a sandwich led the guys to make a video montage of outrageous basketball shots, which they titled Dude Perfect and posted on a new site called YouTube. After that first video wound up on Good Morning America, the five Dudes challenged themselves to even more outrageous stunts: an impossible shot from the third tier of a stadium, a here-goes-nothing lob from the door of a flying plane. But despite their growing popularity, the group spent five grueling years trying to build ad revenue and brand deals while juggling day jobs and commuting weekly across Texas. In 2014, they finally committed fulltime to building Dude Perfect into a robust entertainment platform, which today includes books, TV, live events, and a YouTube channel that has more subscribers than the NBA, NFL, and NHL combined.


    This episode was produced by J.C. Howard with music composed by Ramtin Arablouei. Edited by Neva Grant with research help from Claire Murashima.


    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    1 hr and 29 mins

Featured Article: The Best Inspirational Podcasts Showcasing Humanity’s Hope, Heart, and Courage


Sometimes all it takes to get back on track or out of a funk is a new perspective, an encouraging pep talk, or a reminder that we're not alone in our struggles. Whether you're looking for a great self-help podcast to encourage personal growth or motivational podcasts showcasing stories about how your favorite writers, artists, and leaders got to where they are, you'll find something in our collection of outstanding inspirational podcasts.

What listeners say about How I Built This with Guy Raz

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awesome

an episode much awaited. the man behind machine revealing the creation and sustenance of audible, a product we love ♥

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THE TRUTH THE WHOLE TRUTH AND NOTHING BUT...

I loved this as it educated me on what the media chose not to inform me of! Also for me put to rest the American government did it conspiracy theory crap"
Impressed when I can be taught things I felt I knew a great deal about from all the coverage I trusted (no longer have ANY TRUST IN ANY NEWS ).
I HIGHLY RECOMMEND THIS BOOK !!!!

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Ingenious

The perfect podcast for every inventor, self-starter, and visionary. It’s isolating when you see things others don’t, that are practical and useful. But it’s a whole hecka of a lot more difficult getting it done than people think. Doubly so for the “easy” gadgets. Thank you Guy!

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I absolutely loved this Story

I absolutely loved every second of this story. The passion and amazing work ethic that she has is the reason why she has all these amazing breakthroughs in her life? I cannot recommend you listen to this story enough. I downloaded it to my phone because I'm going to listen to it again right now. Thank you for taking the time to interview this great woman, and thank you so much Christina for sharing your story. It's beyond inspiring!

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I can't get enough!

Love listening to these stories of entrepreneurs. The struggles before the success that we don't see!

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most sad when I'm done with the newest episodes

I've been listening to Guy for the past couple of years, now. Although I fall off at times. I'm ahead happy to come back and find the new interviews that he and the NPR team has put together. The podcast enlightens my inner entrepreneur and fills me with inspiration.

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GREAT ... inspirational

really unique ... his tear memory moments were powerful and translated directly to the listener. yes, I was one, but I am sure only one. this guy is real and smart

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Fascinating !

Inspiring and really interesting! I enjoyed hearing this interview about the funding and founding of Beta.

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great: inspiring and insightful

having shared a similar journey it was great to hear validation from a team who followed their bliss and exited well

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Entrepreneur success story ... great execution

loved imagining his story unfolding and becoming reality with steps that can be emulated.... obviously he created and saw and utilized some great serendipity happenings

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