At the height of World War II, Oak Ridge, Tennessee, was home to 75,000 residents, consuming more electricity than New York City. But to most of the world, the town did not exist. Thousands of civilians - many of them young women from small towns across the South - were recruited to this secret city, enticed by solid wages and the promise of war-ending work. Kept very much in the dark, few would ever guess the true nature of the tasks they performed each day in the hulking factories in the middle of the Appalachian Mountains.

In Survival of the Prettiest, Nancy Etcoff, a faculty member at Harvard Medical School and a practicing psychologist at Massachusetts General Hospital, argues that beauty is neither a cultural construction, an invention of the fashion industry, nor a backlash against feminism - it's in our biology.

In this inclusive history and guide to skin care and beauty, journalist and founder of Very Good Light David Yi teaches us that self-care, wellness, and feeling beautiful transcends time, boundaries, and binaries - and that pretty boys can change the world.

Even without the right to vote, members of the United Daughters of the Confederacy proved to have enormous social and political influence throughout the South - all in the name of preserving Confederate culture. Karen L. Cox's history of the UDC, an organization founded in 1894 to vindicate the Confederate generation and honor the Lost Cause, shows why myths surrounding the Confederacy continue to endure.

There is an obesity epidemic in this country, and poor Black women are particularly stigmatized as "diseased" and a burden on the public health-care system. This is only the most recent incarnation of the fear of fat Black women, which Sabrina Strings shows took root more than 200 years ago.

Every few years a book - through a combination of the author’s unique voice, storytelling ability, wit, and insight - simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s Surely You’re Joking, Mr. Feynman! is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books”. Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works...and who gets you to see that world in a completely new light.

American history was driven by clashes between those interested in preserving social order and those more interested in pursuing their own desires---the "respectable" versus the "degenerate", the moral versus the immoral. The more that "bad" people existed, resisted, and won, the greater was our common good. In A Renegade History of the United States, Russell introduces us to the origins of our nation's identity as we have never known them before.

For more than a century before gay marriage became a hot-button political issue, same-sex unions flourished in America. Pairs of men and pairs of women joined together in committed unions, standing by each other "for richer and for poorer, in sickness and in health" for periods of 30 or 40 - sometimes as many as 50 - years. In short, they loved and supported each other every bit as much as any husband and wife. In Outlaw Marriages, cultural historian Rodger Streitmatter reveals how some of these unions didn’t merely improve the quality of life for the two people involved but also enriched the American culture.

Here for the first time is the history of art dealers, those extraordinary men and women who, over centuries (and almost entirely out of the public eye), built their profession on a singular skill: identifying the intangible but infinitely desirable qualities that characterize the greatest works of art - and finding clients for whom those qualities are irresistible.

The leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society "the aspirational class" and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class deepens the ever-wider class divide.

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

An updated third edition of the renowned feminist’s most diverse and timeless collection of essays, with a new foreword written by Emma Watson and new material written and read by Gloria Steinem.

Michelle Obama is unlike any other First Lady in American History. From her first moments on the public stage, she has challenged traditional American notions about what it means to be beautiful, to be strong, to be fashion-conscious, to be healthy, to be First Mom, to be a caretaker and hostess, and to be partner to the most powerful man in the world. What is remarkable is that, at 52, she is just getting started.

Born in 1857 and raised in oil country, Ida M. Tarbell was one of the first investigative journalists and probably the most influential in her time. Her series of articles on the Standard Oil Trust, a complicated business empire run by John D. Rockefeller, revealed to readers the underhanded, even illegal practices that had led to Rockefeller's success.

Afua Hirsch is British. Her parents are British. She was raised, educated and socialised in Britain. Her partner, her daughter, her sister and the vast majority of her friends are British. So why is her identity and sense of belonging a subject of debate? The reason is simply because of the colour of her skin. Blending history, memoir and individual experiences, Afua Hirsch reveals the identity crisis at the heart of Britain today. Far from affecting only minority people, Britain is a nation in denial about its past and its present.

Two world wars, the Civil Rights movement, and a Jheri curl later, Blacks in America continue to have a complex and convoluted relationship with their hair. From the antebellum practice of shaving the head in an attempt to pass as a "free" person to the 2013 uproar over an Ohio school that banned Afro puffs, the issues surrounding Black hair continue to linger as we move through the 21stst century.

Blithely flinging aside the Victorian manners that kept her disapproving mother corseted, the New Woman of the 1920's puffed cigarettes, snuck gin, hiked her hemlines, danced the Charleston, and necked in roadsters. More important, she earned her own keep, controlled her own destiny, and secured liberties that modern women take for granted. Her newfound freedom heralded a radical change in American culture.

Today, feminism is no longer a dirty word, and women purporting to stand up for women's equality now include high-powered names like Beyoncé, Taylor Swift, and Emma Watson. Hip underwear lines sell granny pants with "feminist" emblazoned on the back. In every bookstore, there are scores of seductive feminist how-to business guides telling women how to achieve "it all".

Whether or not we like to admit it, pop culture is a lens through which we alternately view and shape the world around us. When it comes to feminism, pop culture aids us in translating feminist philosophies, issues, and concepts into everyday language, making them relevant and relatable. In Feminism and Pop Culture, author and cofounder of Bitch magazine Andi Zeisler traces the impact of feminism on pop culture (and vice versa) from the 1940s to the present and beyond.

With Amusement for All is the first comprehensive history of two centuries of mass entertainment in the United States, covering everything from the penny press to Playboy, the NBA to NASCAR, big band to hip hop, and other topics including film, comics, television, sports, and music. Paying careful attention to matters of race, gender, class, economics, and politics, LeRoy Ashby emphasizes the complex ways in which popular culture simultaneously reflects and transforms American culture.

Weaving together over 100 years of history with scenes from the contemporary landscape, Labor of Love offers a fresh feminist perspective on how we came to date the ways we do. This isn't a guide to "getting the guy". There are no ridiculous "rules" to follow. Instead Weigel helps us understand how looking for love shapes who we are and hopefully leads us closer to the happy ending that dating promises.

Little black dresses. Fake pearls. Jersey knit. Blazers. Ballet flats. Today - and for nearly the last hundred years - we all see some version of Gabrielle "Coco" Chanel every time we pass a woman on the street. But few among us realize that Chanel’s role in the events of the twentieth century was as pervasive as her influence on fashion, or how deeply she absorbed and then brilliantly reimagined the historical currents around her.

Every minute, someone buys an Art Deco-inspired, amber-hued bottle of Chanel No. 5. Considering that nearly ninety years have passed since No. 5’s creation, this statistic alone makes a compelling case for the perfume’s stature as the world’s most famous. However, its cultural impact might be even more staggering than its business success....

What we consume has become the defining feature of our lives: our economies live or die by spending, we are treated more as consumers than workers and even public services are presented to us as products in a supermarket. In this monumental study, acclaimed historian Frank Trentmann unfolds the extraordinary history that has shaped our material world, from late Ming China, Renaissance Italy and the British Empire to the present.

Hugh Ryan's When Brooklyn Was Queer is a groundbreaking exploration of the LGBT history of Brooklyn, from the early days of Walt Whitman in the 1850s up through the queer women who worked at the Brooklyn Navy Yard during World War II, and beyond. In intimate, evocative, moving prose, Ryan brings this never-before-told story of Brooklyn's vibrant and forgotten queer history to life.

Long before the rise of mega-corporations like Wal-Mart and Microsoft, Standard Oil controlled the oil industry with a monopolistic force unprecedented in American business history. Undaunted by the ruthless power of its owner, John D. Rockefeller, a fearless and ambitious reporter named Ida Minerva Tarbell confronted the company known simply as "The Trust".

Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look - known as ametora, or "American traditional" - and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion.

Based on exhaustive research and interviews, and challenging both conservative and liberal myths about Friedan, A Strange Stirring brilliantly illuminates how a generation of women came to realize that their dissatisfaction with domestic life didn’t reflect their personal weakness but rather a social and political injustice.

Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.