High Voltage
The Fast Track to Plug in the Auto Industry
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Narrated by:
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Brian Troxell
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By:
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Jim Motavalli
About this listen
A behind-the-scenes look at the robustly competitive race to dominate the market for electric cars, the larger-than-life moguls behind them, and the changes that are transforming the auto industry.
In the 1980s, it was unimaginable that the home computer would become as common and easy to use as a toaster. Today, plug-in charging stations and smart grids seem like something still far off in the future. But by 2020, the auto industry will look very different from today's field of troubled auto giants. The combination of technological breakthroughs and charging networks driven by global warming and peak oil makes it clear that revolutionary change in the auto industry is happening right now.
In High Voltage, Jim Motavalli captures this period of unprecedented change, documenting the evolution from internal combustion engines to electric power. Driven by the auto world's ambitious and sometimes outlandish personalities, the book chronicles the race to dominate the market, focusing on big players like Tesla and Fisker, as well as a tiny start-up and a battery supplier. Flashing forward to the changes we'll see in the coming years, High Voltage shows a not-so-distant future where we will live on a smart grid, our cars "fueling," that is, charging, while we shop or sleep. The ramifications of these changes will be on a grander scale than most of us ever imagined—altering foreign policy, reducing trade deficits, and perhaps even ending global warming.
©2011 Jim Motavalli (P)2014 Audible, Inc.Listeners also enjoyed...
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Trade-Off
- Why Some Things Catch On, and Others Don't
- By: Kevin Maney
- Narrated by: Dennis Holland
- Length: 6 hrs and 58 mins
- Unabridged
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
- By Joshua Kim on 06-10-12
By: Kevin Maney
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Engines of Change
- A History of the American Dream in Fifteen Cars
- By: Paul Ingrassia
- Narrated by: Sean Runnette
- Length: 11 hrs and 56 mins
- Unabridged
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America was made manifest by its cars. From the assembly lines of Henry Ford to the open roads of Route 66 and Jack Kerouac, America's history is a vehicular history-an idea brought brilliantly to life in this major work by the acclaimed author of Crash Course: The American Automobile Industry's Road from Glory to Disaster.
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Cars, Computers, and "Engines of Change"
- By Joshua Kim on 06-17-12
By: Paul Ingrassia
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Rocket Billionaires
- Elon Musk, Jeff Bezos, and the New Space Race
- By: Tim Fernholz
- Narrated by: Erin Moon
- Length: 10 hrs and 40 mins
- Unabridged
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For the larger-than-life personalities now staking their fortunes on the development of rocket ships, the new race to explore space could be a dead end, a lucrative opportunity - or the key to humanity's salvation. Elon Musk and Jeff Bezos take center stage in this fast-paced narrative as they attempt to disrupt the space economy, feed their own egos, and maybe even save the world.
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Interesting book; hard to listen to
- By K. Thai on 04-12-18
By: Tim Fernholz
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Crash Course
- The American Automobile Industry's Road from Glory to Disaster
- By: Paul Ingrassia
- Narrated by: Patrick Lawlor
- Length: 12 hrs and 18 mins
- Unabridged
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In Crash Course, Ingrassia answers the big questions: Was Detroit's self-destruction inevitable? What were the key turning points? Why did Japanese automakers manage American workers better than the American companies themselves? Ingrassia also describes dysfunctional corporate cultures (even as GM's market share plunged, the company continued business as usual) and Detroit's perverse system of "inverse layoffs" (which allowed union members to invoke seniority to avoid work).
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Contemporary History at Its Best
- By Roy on 04-19-10
By: Paul Ingrassia
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Fifty Inventions That Shaped the Modern Economy
- By: Tim Harford
- Narrated by: Roger Davis
- Length: 9 hrs and 16 mins
- Unabridged
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Fifty Inventions That Shaped the Modern Economy paints an epic picture of change in an intimate way by telling the stories of the tools, people, and ideas that had far-reaching consequences for all of us. From the plough to artificial intelligence, from Gillette's disposable razor to IKEA's Billy bookcase, best-selling author and Financial Times columnist Tim Harford recounts each invention's own curious, surprising, and memorable story.
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Thought provoking
- By Paul Norris on 09-10-17
By: Tim Harford
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Smaller Faster Lighter Denser Cheaper
- How Innovation Keeps Proving the Catastrophists Wrong
- By: Robert Bryce
- Narrated by: Steven Menasche
- Length: 9 hrs and 21 mins
- Unabridged
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In this provocative and optimistic rebuke to the catastrophists, Robert Bryce shows how innovation and the inexorable human desire to make things Smaller Faster Lighter Denser Cheaper is providing consumers with Cheaper and more abundant energy, Faster computing, Lighter vehicles, and myriad other goods. That same desire is fostering unprecedented prosperity, greater liberty, and yes, better environmental protection.
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I thought I was getting a book on the future.
- By Grant on 08-02-14
By: Robert Bryce
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Street Smart
- The Rise of Cities and the Fall of Cars
- By: Samuel I. Schwartz, William Rosen - contributor
- Narrated by: Don Hagen
- Length: 9 hrs and 12 mins
- Unabridged
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With wit and sharp insight, former Traffic Commissioner of New York City, Sam Schwartz a.k.a. "Gridlock Sam", one of the most respected transportation engineers in the world and consummate insider in NYC political circles, uncovers how American cities became so beholden to cars and why the current shift away from that trend will forever alter America's urban landscapes, marking nothing short of a revolution in how we get from place to place.
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Interesting, thought provoking, and hopeful
- By JKuster on 03-07-20
By: Samuel I. Schwartz, and others
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The Boom
- How Fracking Ignited the American Energy Revolution and Changed the World
- By: Russell Gold
- Narrated by: Patrick Lawlor
- Length: 11 hrs and 28 mins
- Unabridged
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Russell Gold, a brilliant and dogged investigative reporter at The Wall Street Journal, has spent more than a decade reporting on one of the biggest stories of our time: the spectacular, world-changing rise of "fracking". Recognized as a finalist for the Pulitzer Prize and a recipient of the Gerald Loeb Award for his work, Gold has traveled along the pipelines and into the hubs of this country’s energy infrastructure; he has visited frack sites from Texas to North Dakota; and he has conducted thousands of interviews with engineers and wildcatters, CEOs and roughnecks, environmentalists and politicians.
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Somehow the author manages to stay balanced
- By Emily C on 05-28-14
By: Russell Gold
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The Wide Lens
- A New Strategy for Innovation
- By: Ron Adner
- Narrated by: Walter Dixon
- Length: 6 hrs and 19 mins
- Unabridged
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How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners - some visible, some hidden - deliver on their promises, too.
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Great book
- By Kindle Customer on 12-25-21
By: Ron Adner
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A Brief History of Motion
- From the Wheel, to the Car, to What Comes Next
- By: Tom Standage
- Narrated by: Liam Gerrard
- Length: 8 hrs and 19 mins
- Unabridged
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Tom Standage's fleet-footed and surprising global histories have delighted fans and sold hundreds of thousands of copies. Now, he returns with a provocative account of an overlooked form of technology - personal transportation - and explores how it has shaped societies and cultures over millennia. Beginning around 3,500 BCE with the wheel - a device that didn't catch on until a couple thousand years after its invention - Standage zips through the eras of horsepower, trains, and bicycles, revealing how each successive mode of transit embedded itself in the world we live in.
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Great listen
- By CKerb on 11-09-21
By: Tom Standage
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Matchmakers
- The New Economics of Multisided Platforms
- By: Richard Schmalensee, David S. Evans
- Narrated by: John McLain
- Length: 6 hrs and 53 mins
- Unabridged
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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
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Repetition of one business all the time !
- By Razi T. on 06-03-20
By: Richard Schmalensee, and others
What listeners say about High Voltage
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Ian Perry
- 05-11-16
A book thats rapidly becoming old news
If you are new to the subject then there is probably a lot of good information in here for you. If not, find a newer book. Electric car market is changing rapidly and much of this book is old news now.
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