
Growth Levers and How to Find Them
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Narrado por:
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Matt Lerner
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De:
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Matt Lerner
Acerca de esta escucha
Great startups don't waste time on small stuff. If you study the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. But most needed years of experimentation to find their growth levers. This book aims to shortcut that process.
Generic tactics like paid ads, SEO and referral programs will only get you so far. Growth levers are things like the professional photographs that made tens of thousands of customers trust AirBnb when they otherwise wouldn’t—a crucial move that unlocked explosive growth. They are unique to each startup; they’re seldom obvious. They come from specific unexpected customer insights, and cut across organizational functions.
In this book you’ll get a process to find your big growth levers:
- Map your growth model to find points of leverage where you can focus for the greatest impact
- Uncover your customers' unconscious biases and triggers
- Find your prospects at their moment of highest need
- Discover the exact words to explain your value clearly to customers
- Run experiments and use data to find the most impactful work
- Run growth sprints to push the pace and quality of learning and execution
- Shift the team from perfectionism to a scrappy bold mindset
Matt Lerner and his team have helped over 200 startups find their big growth levers as the founder of SYSTM. Previously, he was on the early growth team at PayPal, a partner at a Silicon Valley VC fund, and a past guest lecturer at Stanford Business School.
This book shares the framework that Matt and his team have used to help over 200 seed-stage startups grow as much as 100X. It’s packed with examples and clear, step-by-step instructions.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023, 2024 Matthew H Lerner (P)2024 Matthew H LernerLos oyentes también disfrutaron...
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Reseñas de la Crítica
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Narración:
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Historia
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
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Fall in Love with the Problem, Not the Solution
- A Handbook for Entrepreneurs
- De: Uri Levine
- Narrado por: Perry Daniels
- Duración: 11 h y 48 m
- Versión completa
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As the cofounder of Waze—the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.
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Ok but not great
- De Didier Vallauri en 01-30-23
De: Uri Levine
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- De: Sean Ellis, Morgan Brown
- Narrado por: Sean Ellis, Morgan Brown
- Duración: 10 h y 43 m
- Versión completa
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Tough one
- De Amazon Customer en 10-12-18
De: Sean Ellis, y otros
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Million Dollar Weekend
- The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
- De: Noah Kagan, Tahl Raz - contributor
- Narrado por: Noah Kagan
- Duración: 4 h y 33 m
- Versión completa
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The founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how. By Monday, you’ll have a market-tested, scalable business idea and you’ll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom.
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Barely started, & I'm SUPER excited and motivated!
- De Anonymous User en 04-01-24
De: Noah Kagan, y otros
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Reset
- How to Change What's Not Working
- De: Dan Heath
- Narrado por: Dan Heath
- Duración: 6 h y 35 m
- Versión completa
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In Reset, Heath explores a framework for getting unstuck and making the changes that matter. The secret is to find “leverage points”: places where a little bit of effort can yield a disproportionate return. Then, we can thoughtfully rearrange our resources to push on those points.
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Accompanying PDF has chapter summaries
- De JOHN B SHRADER en 02-07-25
De: Dan Heath
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Buy Back Your Time
- Get Unstuck, Reclaim Your Freedom, and Build Your Empire
- De: Dan Martell
- Narrado por: Dan Martell
- Duración: 8 h y 4 m
- Versión completa
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How you use your free time will make or break your success. The secret? It’s not about working harder or finding more time to do work. It’s about designing the freedom to engage in the high-value work that brings you energy and fulfillment. This is at the heart of the message that has made Dan Martell the world’s most popular SaaS (Software-as-a-Service) coach. Now, in his first book, Buy Back Your Time, he teaches entrepreneurs at every level how to scale their business, fast, while avoiding burnout.
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From Pain Line to Peace: This Book 📕 is My Escape Route to Time Freedom”
- De dayana en 09-18-24
De: Dan Martell
Really good book
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Roadmap to growth
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Very practical dense in insights
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Having had the pleasure of meeting Matt in London for a quick chat, I can attest to the depth of his expertise and his genuine commitment to fostering startup growth. The book brilliantly distills years of experience and insights, offering actionable steps that are both innovative and grounded in real-world examples.
The concepts around focusing on those critical growth levers and the idea that a small fraction of efforts can drive the majority of growth are particularly resonant. It's a perspective that I, and surely many others in the startup ecosystem, will find invaluable.
Kudos to Matt for sharing his wisdom and experiences. This book is a must-read for anyone in the startup world looking to push the boundaries of growth and success.📈💡
A must-read for anyone in the startup world
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I love new information, and I’ll never forget the lock analogy
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One of the best in startup area
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Growth Levers mostly focused on interviewing, hiring and few specific growth related opportunities
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Absolutely Worth It!
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