To perform at your best in such an environment, you need to share the same mental coding as a thoroughbred warrior. In this book, you will be walked through the whole process for recoding your mind so you can create the warrior mindset needed to reach your North Star. You will build a mental model that will help you automatically perform as you want. What you are about to learn here has been tried, tested, and proven to work in all levels of motorsport.

In Surviving to Drive, Haas team principal Guenther Steiner brings listeners inside his Formula 1 team for the entirety of the 2022 season, giving an unobstructed view of what really takes place behind the scenes. Through this unique lens, Steiner guides listeners on the thrilling rollercoaster of life at the heart of high-stakes motor racing.

The world's foremost designer in Formula One, Adrian Newey OBE is arguably one of Britain's greatest engineers and this is his fascinating, powerful memoir. How to Build a Car explores the story of Adrian's unrivalled 35-year career in Formula One through the prism of the cars he has designed, the drivers he has worked alongside and the races in which he's been involved.

Learn how you can apply motorsports branding lessons to your business or your race team. Filled with practical, real-world tips to help you build your brand and achieve your goals. In this book, you’ll learn how you can use branding to give your team or your business “the look” all while keeping within a grassroots-sized budget. Fritz Wilke, Fortune 500 marketer and longtime front-runner in the Sports Car Club of America’s top amateur road racing series, shares his insights on building brands into powerful marketing tools to attract customers and sponsorship.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.

The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.

If someone were to ask Jasmine Santos to describe the last few years of her life with a single word, it would definitely be a four-letter one. After 17 years - and countless broken bones and broken promises - she knows her window to compete in figure skating is coming to a close. But when the offer of a lifetime comes in from an arrogant idiot she's spent the last decade dreaming about pushing in the way of a moving bus, Jasmine might have to reconsider everything.

The bestselling fitness book for men who want to gain 25-35 pounds of lean muscle and lose as much fat or more in just 3-5 hours per week—and without giving up delicious foods or doing grueling workouts. Is Bigger Leaner Stronger a body building book that can help you pack on brain-shrinking amounts of muscle in 30 days flat? No. Is it a fitness nutrition book full of dubious diet and exercise “hacks” and “shortcuts” for melting belly fat faster than a roided hornet? Absolutely not.

Pulitzer Prize, Biography, 2016. Barbarian Days is William Finnegan's memoir of an obsession, a complex enchantment. Surfing only looks like a sport. To initiates it is something else entirely: a beautiful addiction, a demanding course of study, a morally dangerous pastime, a way of life.

Let’s face it: fitness is hard. Have you ever gotten into the car after a long day at work and headed straight for the couch instead of the gym? Have you ever been unable to stop hitting the snooze button in the morning? Have you even felt secretly afraid you just don’t have what it takes to transform your body and health? Welcome to the club.

Derick Lugo had never been hiking. He certainly couldn't imagine going more than a day without manicuring his goatee. But with a job cut short and no immediate plans, this fixture of the New York comedy scene began to think about what he might do with months of free time. He had heard of the Appalachian Trail, but he had never seriously considered attempting to hike all 2,184.2 miles of it. Suddenly he found himself asking, Could he do it?

All over America, families are investing blood, sweat, tears, and retirement savings in their children’s sports careers, all with the ultimate goal of…what exactly? A college scholarship? A professional contract? Simply the taste of victory? Through the lens of the highly competitive world of girls’ softball, Lewis reveals the youth sports industrial complex that has arisen to aggressively monetize after-school pastimes.

On the playing field, natural talent isn’t enough—there’s a mental component that determines whether athletes win the race or wipe out before the finish line. But what separates standout sports stars from the rest? In a paradigm-shifting new theory, acclaimed sportswriter Matt Fitzgerald identifies two key traits behind athletic success: strict self-regulation over thoughts and emotions and an unquenchable psychological need to pursue victory—even when it means enduring extreme mental and physical suffering.

When Edmund Hillary first conquered Mt. Everest, Sherpa Tenzing Norgay was at his side. Indeed, for as long as Westerners have been climbing the Himalaya, Sherpas have been the unsung heroes in the background. In August 2008, when eleven climbers lost their lives on K2, the world’s most dangerous peak, two Sherpas survived. They had emerged from poverty and political turmoil to become two of the most skillful mountaineers on earth. Based on unprecedented access and interviews, Buried in the Sky reveals their astonishing story for the first time.

In Wildlife Wars, Terry Grosz serves up fascinating stories - alternately hair-raising, hilarious, and heart-wrenching - from his 30-year struggle to protect wildlife in America. A natural storyteller, Grosz writes about the remarkable characters he met - on both sides of the law - as he matched wits with elk poachers, salmon snaggers, commercial-market duck hunters, and a host of other law-breakers. Best of all, though, these stories are so remarkably entertaining you won't want to put them down.

You can get that beautiful “beach-ready” body without following a bland, boring, bodybuilding diet and without doing exhausting strength training workouts you hate. And this exercise book shows you how.

The biggest paradox in golf is that the harder you try to hit the ball, the worse you do so. In The Keys to the Effortless Golf Swing, Michael McTeigue offers you a simple system of sequential body movements that produces a true swinging motion with every club in the bag. The result is increased distance and greater accuracy for all sizes, shapes, and ages of golfers for a minimum investment in learning time.

When Ball Four was published in 1970, it created a firestorm. Bouton was called a Judas, a Benedict Arnold and a “social leper” for having violated the “sanctity of the clubhouse.” Baseball commissioner Bowie Kuhn tried to force Bouton to sign a statement saying the book wasn’t true. Ballplayers, most of whom hadn’t read it, denounced the book. It was even banned by a few libraries. Almost everyone else, however, loved Ball Four.

Where's the Next Shelter? is the true story of three travelers on the Appalachian Trail, a 2,000-mile hike that stretches from Georgia to Maine, told from the perspective of Gary Sizer, a seasoned backpacker and former marine who quickly finds himself humbled by the endeavor. If you long for the horizon or to sleep under the stars, then come along for the hike of a lifetime. All you have to do is take the first step.

Champions aren’t born. They’re built. Greg Harden spent over 30 years building them at the University of Michigan, including 400 future professional athletes, 50 NFL first-round draft picks, and 120 Olympians from over 20 countries. He gained national recognition when 60 Minutes Sports profiled him as “Michigan’s Secret Weapon.” Now, in his first book, Greg Harden is reaching out to help anyone who wants to live their best life by offering powerful and practical advice.