Preview
  • From Hang Time to Prime Time

  • Business, Entertainment, and the Birth of the Modern-Day NBA
  • By: Pete Croatto
  • Narrated by: Feodor Chin
  • Length: 11 hrs and 38 mins
  • 4.4 out of 5 stars (10 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

From Hang Time to Prime Time

By: Pete Croatto
Narrated by: Feodor Chin
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $20.24

Buy for $20.24

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Perfect for fans of Moneyball and The Book of Basketball, this vivid, thoroughly entertaining, and well-researched book explores the NBA's surge in popularity in the 1970s and 1980s and its transformation into a global cultural institution.

Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and entertainment. But only four decades ago, this would have been unthinkable.

Featuring writing filled with energy and wit, journalist and basketball fan Pete Croatto takes us behind the scenes to the meetings that lead to the monumental American Basketball Association-National Basketball Association merger in 1976, revolutionizing the NBA's image. He pays homage to legendary talents including Julius "Dr. J" Erving, Magic Johnson, and Michael Jordan and reveals how two polar-opposite rookies, Larry Bird and Magic Johnson, led game attendance to skyrocket and racial lines to dissolve. Croatto also dives into CBS's personality-driven coverage of key players, as well as other cable television efforts, which launched NBA players into unprecedented celebrity status.

Essential listening whether you're a casual or longtime fan, From Hang Time to Prime Time is an enthralling and entertaining celebration of basketball history.

©2020 Peter Croatto. All rights reserved. (P)2020 Simon & Schuster, Inc. All rights reserved.
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about From Hang Time to Prime Time

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    2
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.