For his entire childhood, Jesse Cole dreamed of pitching in the Majors. Now, he has a life in baseball that only he could have imagined: he met the love of his life in the industry; they shaped Savannah, Georgia’s professional team into the league champion Savannah Bananas; and now the Bananas have restyled baseball itself into something all their own: Banana Ball.

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.

We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.

As he did in Who Not How, Dr. Benjamin Hardy shares one of Dan Sullivan's simple yet profound teachings that until now has been known only to his Strategic Coach clients: unsuccessful people focus on "The Gap", but successful people focus on "The Gain".

Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.

Culture Rules is a clarion call for leaders around the world. The pandemic has magnified the essential role that culture plays in an organization's health, vitality, and sustainability—some passed the test with flying colors while others are seeing with fresh eyes, deeply rooted issues and challenges within their culture. After completing a global study with over 5,000 participants from ten countries, Mark Miller and his team have exposed the most predominant fissures and their fixes.

During his 34-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth - from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015 - and was a firsthand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments.

In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.

SIDELINE CEO delves into the unique psychology and daily preparation and gameplan execution of some of America’s most respected leaders—the coaches who have led hugely successful programs to win it all. Included among the legends whom Marty interviewed for SIDELINE CEO are: Nick Saban, Mack Brown, Kim Mulkey, Doc Rivers, John Calipari, Tim Corbin, Roy Williams, Tom Izzo, Patty Gasso, Dabo Swinney, Frank Beamer, and many others. SIDELINE CEO offers valuable takeaways that go beyond the game and apply to the boardroom, the classroom, and can help set intentions for winning in our daily lives.

From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.

In Made from Scratch, the late business maverick Kent Taylor tells the legendary story of Texas Roadhouse and in the process reveals its recipe for success: embracing unorthodox business practices. Because isn’t it a little unusual for a company to do almost no advertising? Is it wild to give away free peanuts and rolls and keep prices low, even as costs rise, or to keep the menu basically the same since it opened? Does it fly in the face of reason to prohibit coats and ties at headquarters and to have a CEO who dressed like he was part of the landscaping crew?

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.

Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.

Beyond the personal discovery and instant relief that Working Genius provides, the model also gives teams a remarkably simple and practical framework for tapping into one another’s natural gifts, which increases productivity and reduces unnecessary judgment.

Everyone imagines top CEOs as larger-than-life figures who do things no one else could. But deep down every good business leader is an everyman who combines vision and high energy with the ability to connect with all types of people and learn from them

There’s a message getting a lot of airtime these days. It says to be successful, you have to step into the spotlight, climb the ladder, become the boss, or chase whatever version of success that’s been dangled in front of you.

In Fantasy Life, Berry celebrates every aspect of the fantasy sports world. Brilliant trash talk. Unbelievable trophies. Insane draft day locations. Shake-your-head-in-disbelief punishments. Ingenious attempts at cheating. And surprisingly uplifting stories that remind us why we play these games in the first place.

Yogi Berra is one of America's most beloved baseball players of all time, known as much for his wit and humor as he is for his exploits with the New York Yankees. In this new book, Yogi provides inspiring, funny, and surprisingly moving essays on life, happiness, and getting through the slumps.

Soccer. Football. The beautiful game. The world’s most popular sport goes by many names, but for decades, fans have agreed on one thing: the greatest player of all time was Pelé. Now the legendary star, ambassador, and humanitarian shares a global vision for what soccer can accomplish. Now he shares his story, his experience, and his insights on the game for the very first time. Before Messi, before Ronaldo, before Beckham, there was Edson Arantes do Nascimento - known simply as Pelé.

Kenny Smith was a star at the University of North Carolina before his storied NBA run, in which he won two championships with the Houston Rockets. His popularity skyrocketed when he joined TNT’s new show, Inside the NBA, which has thrived for twenty-four years and won multiple Emmys, receiving enormous acclaim for the insight, humor, social commentary, and unrivaled basketball coverage from Kenny Smith, Charles Barkley, Shaquille O’Neal, and Ernie Johnson, Jr. Kenny is known to fans for his laser-sharp analysis and eloquent observations of the basketball scene and culture.

When John U. Bacon played for the Ann Arbor Huron High School River Rats, he never scored a goal. Yet somehow, years later he found himself leading his alma mater’s downtrodden program. How bad? The team hadn’t won a game in over a year, making them the nation’s worst squad. With almost everyone expecting more failure, Bacon made it special to play for Huron by making it hard, which inspired the players to excel. Then he defied conventional wisdom again by putting the players in charge of team discipline, goal-setting, and even decision-making—and it worked.

Arthur M. Blank believes that for good companies, purpose and profit can - and should - go hand in hand. And he should know. Together with cofounder Bernie Marcus, Blank built The Home Depot from an idea and a dream to a $50 billion-dollar company, the leading home improvement retailer in the world. And even while opening a new store every 42 hours, they never lost sight of their commitment to care for their people and communities.

How does a lower middle class kid, who suffered through school with undiagnosed dyslexia, get into Notre Dame and become the inspiration for millions in a Hollywood film that has become one of the most inspiring sport movies ever made? He never gave up. For the first time, read Daniel "Rudy" Ruettiger's real life story and learn the behind-the-scenes details of the ten years it took to make the movie and how that tossed him into a new career of public speaking that continues on stages today alongside world-class leaders and speakers.

In 2007, pitcher Barry Zito signed a seven-year, $126 million contract with the San Francisco Giants. At that time, it was the largest contract ever given to a pitcher. He was at the top of his game, in peak physical condition, and had the kind of financial security most people can only dream of. He was also miserable. And it began to show. Zito's career declined over the next few years until he hit rock bottom - watching from the bench as his team won the World Series in 2010. In Curveball, Zito shares his story with honesty and transparency.

Jalen Rose has never been quiet. Not as a kid growing up in Detroit in the '70s and '80s. Not as the brash, trash-talking leader of the legendary "Fab Five" at the University of Michigan. Not as the player under the stewardship of Hall of Famers Larry Bird, Isiah Thomas, and others throughout his 13-year NBA career. And certainly not as a commentator and analyst on ABC/ESPN and Grantland.

Clarinda, Iowa, population 5,000, sits two hours from anything. There, between the cornfields and hog yards, is a ball field with a bronze bust of a man named Merl Eberly, a baseball whisperer who specialized in second chances and lost causes. The statue was a gift from one of Merl's original long-shot projects, a skinny kid from the ghetto in Los Angeles who would one day become a beloved Hall of Fame shortstop: Ozzie Smith.

In No Spin, Shane sets the record straight. From his extraordinary family history to his childhood as a budding Aussie Rules footballer in suburban Melbourne. From the legendary 'Gatting ball' to his history-making 700th Test wicket. From the controversy surrounding the diuretic pill in South Africa to his high-profile relationship with Hollywood star Elizabeth Hurley. Nothing is off limits, and Shane tackles it all with his trademark directness and humour.

For 17 seasons the name Jorge Posada was synonymous with New York Yankees baseball. A fixture behind home plate throughout the Yankees biggest successes, Jorge became the Yankees' star catcher almost immediately upon his arrival, and in the years that followed, his accomplishments, work ethic, and leadership established him as one of the greatest Yankees ever to put on the uniform.

Women are notorious over-preparers and underestimators when it comes to their own readiness to try something new. But as Emma teaches, what most often holds us back are our own fears, excuses, and doubts. With her revolutionary manifesto, Winging It, Emma shares a rallying cry for all women to “do the things that scare you, build your wealth, make an impact, fail lots, and get up and try again”.

For his entire childhood, Jesse Cole dreamed of pitching in the Majors. Now, he has a life in baseball that only he could have imagined: he met the love of his life in the industry; they shaped Savannah, Georgia’s professional team into the league champion Savannah Bananas; and now the Bananas have restyled baseball itself into something all their own: Banana Ball.

To future-proof your business, you need to do more than merely offer high-quality and great service. You need to become Ridiculously Easy to Do Business With. This practical guide offers over two dozen categories of policies and behaviors that cause "friction" (frustration) for your customers and clients. If left unaddressed, you will undoubtedly see a steady exodus of customers as they seek more accommodating and aligned alternatives. Customers will leave you for competitors if you give them a reason to.

CEOs. Leaders without titles. Startups. Corporations. For-profits. Nonprofits. It doesn't matter who you are or what you do - you want to become the best. You want to win, every time. Horst Schulze knows how to win. In Excellence Wins, Schulze, in his absolute no-nonsense approach, shares the visionary and disruptive principles that have produced immense global successes over the course of his still-prolific 50-year career.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.

ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.

Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.