Deliver Great Products That Customers Love
The Guide to Product Management for Innovators, Leaders, and Entrepreneurs
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Narrated by:
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Virtual Voice
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By:
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Valerio Zanini
This title uses virtual voice narration
About this listen
Endorsements
The Product Owner knows how to discover what is needed and innovate in design. They know that design not only can increase value, but also can significantly reduce cost when done properly, expanding market share and profitability. And they deliver to the customer a continuously enhanced user experience like Tesla does by updating its cars over the internet every couple of weeks. This book teaches how to be an effective Product Owner through the five dimensions of Product Management – Discover, Design, Develop, Deploy, Deliver.
Our Product Owner needed to be incented to innovate, and Scrum provides the tooling. But what should Product Owners do to generate twice the value at half the cost while increasing revenue and profitability? This requires some creative thought and Valerio’s book on how to turn Product Managers into innovators, leaders, and entrepreneurs is a key resource.
The new Product Manager in Valerio’s book is an innovator, leader, and entrepreneur.
Valerio Zanini has produced the best book I have seen to show how a Product Manager can be a true Product Owner in the sense of the Chief Engineers at Toyota. 95% of the revenue and profitability of an organization is in their hands. Reading, studying, and implementing this book can give you a significant competitive advantage in the marketplace.
Jeff Sutherland, Ph.D.
Founder and Chairman, Scrum Inc.
Signatory of the Agile Manifesto and Co-Creator of Scrum and Scrum@Scale
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