
Creating Magic
10 Common Sense Leadership Strategies from a Life at Disney
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Narrated by:
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Lee Cockerell
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By:
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Lee Cockerell
About this listen
The secret for creating magic in our careers, our organizations, and our lives is simple: outstanding leadership, the kind that inspires employees, delights customers, and achieves extraordinary business results.
No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world's number one vacation destination. But as Lee demonstrates, great leadership isn't about mastering impossibly complex management theories. We can all become outstanding leaders by following the 10 practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include:
Combining surprising business wisdom with insightful and entertaining stories from Lee's four decades on the front lines of some of the world's best-run companies, Creating Magic shows all of us, from small business owners to managers at every level, how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.
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Overall
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Performance
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The former EVP of Walt Disney World shares indispensible rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business - any business - depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40-plus-year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the rules for serving customers so well they'll never want to do business with anyone but you.
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-
Content is Great but Narrator Puts You to Sleep
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By: Lee Cockerell
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In helping Walt Disney create “The Happiest Place on Earth”, Van France and his team started a business revolution in 1955 that eventually became the Disney University - the employee training and development program that powers one of the most famous brands on earth. Disney U examines how Van France's timeless company values and leadership expertise have turned into a training and development dynasty: the Disney U. The book reveals the heart of the Disney culture and describes the company's values and operational philosophies that support the world-famous Disney brand.
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Overall
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Performance
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-
-
Really interesting story... No ending.
- By rotinaj on 12-18-17
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How’s the Culture in Your Kingdom?
- Lessons from a Disney Leadership Journey
- By: Dan Cockerell
- Narrated by: Jody Maberry
- Length: 6 hrs and 8 mins
- Unabridged
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Author Dan Cockerell started his Disney journey as a parking attendant. Over the next 26 years and 19 different jobs, he became the vice president of the biggest theme park in the world, The Magic Kingdom Park. During the course of his Disney career, Dan learned many life and leadership lessons, and teaches those learnings within How's the Culture in Your Kingdom? Dan explains how to lead yourself and how to lead your team and organization by using relevant stories and practical examples from his 26-year Disney leadership journey.
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Very much like his father's message.
- By Jeremy on 02-28-23
By: Dan Cockerell
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The Ride of a Lifetime
- Lessons Learned from 15 Years as CEO of the Walt Disney Company
- By: Robert Iger
- Narrated by: Jim Frangione, Robert Iger
- Length: 8 hrs and 45 mins
- Unabridged
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Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger - think global - and turn Disney into a stronger brand in international markets.
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Joins “Shoe Dog” as required biographies.
- By Matt S. on 01-02-20
By: Robert Iger
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The Hidden Magic of Walt Disney World, 3rd Edition
- Over 600 Secrets of the Magic Kingdom, EPCOT, Disney's Hollywood Studios, and Disney's Animal Kingdom
- By: Susan Veness
- Narrated by: Andrea Emmes
- Length: 8 hrs and 21 mins
- Unabridged
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Whether it’s your first or 50th visit to Walt Disney World, you’ll be surprised at how much you can miss during your trip. Including all-new information on Toy Story Land, Star Wars: Galaxy’s Edge, and Mickey and Minnie’s Runaway Railway, The Hidden Magic of Walt Disney World, 3rd Edition will inspire you to relive the magic year after year!
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this is just a timelilne of disney
- By Tammy Krick on 10-21-21
By: Susan Veness
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Career Magic
- How to Stay on Track to Achieve a Stellar Career
- By: Lee Cockerell
- Narrated by: Jody Maberry
- Length: 6 hrs and 36 mins
- Unabridged
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Career Magic is full of priceless advice and insightful experience. Lee Cockerell chronicles how he dropped out of college, rose through the ranks at Hilton and Marriott, and eventually became the executive vice president of operations for the Walt Disney World Resort. Lee candidly shares the specific things he did to experience such dramatic success in the corporate world, but he also shares the mistakes he made along the way and the million-dollar lessons he learned that ultimately led him to the top spot at the number one vacation destination in the world.
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It’s basically a biography
- By Amazon Customer on 10-09-18
By: Lee Cockerell
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The Wonders of Walt Disney World
- By: Aaron H. Goldberg
- Narrated by: Susan L. Crawford
- Length: 7 hrs and 17 mins
- Unabridged
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The Wonders of Walt Disney World will guide you from park to park and attraction to attraction, across all of the Disney property. It will open your eyes to the stories behind the stories of each attraction and bring forth hundreds of secrets that Disney weaves and hides just below the surface.
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Needs an audio companion
- By Todd on 01-13-19
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The Disney Way, Third Edition
- Harnessing the Management Secrets of Disney in Your Company
- By: Bill Capodagli, Lynn Jackson
- Narrated by: Gary Regal
- Length: 11 hrs and 43 mins
- Unabridged
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Dream, Believe, Dare, Do. Though four simple words, this carefully crafted credo lies at the heart of Walt Disney's enviable empire and has led The Walt Disney Company to prosperity for decades. As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success.
By: Bill Capodagli, and others
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One Little Spark!
- Mickey's Ten Commandments and the Road to Imagineering
- By: Marty Sklar
- Narrated by: Jeff Cummings
- Length: 5 hrs and 45 mins
- Unabridged
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We've all read about the experts: the artists, the scientists, the engineers - that special group of people known as Imagineers for The Walt Disney Company. But who are they? How did they join the team? What is it like to spend a day in their shoes?
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More like a collection of emails.
- By J on 02-19-18
By: Marty Sklar
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The Experience
- The 5 Principles of Disney Service and Relationship Excellence
- By: Bruce Loeffler, Brian Church
- Narrated by: Kevin Young
- Length: 8 hrs and 47 mins
- Unabridged
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The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience - the Walt Disney Company. Co-author Bruce Loeffler spent 10 years at Disney World overseeing service excellence. He has partnered with Brian T. Church to show you how to bring that same level of care and value to your own organization.
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Wonderful guide to business experience building
- By Brian OLD ACCT LaBovick on 02-28-23
By: Bruce Loeffler, and others
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Creativity, Inc. (The Expanded Edition)
- Overcoming the Unseen Forces That Stand in the Way of True Inspiration
- By: Ed Catmull, Amy Wallace - contributor
- Narrated by: Ed Catmull
- Length: 17 hrs and 24 mins
- Unabridged
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The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.
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Ode to culture of creativity
- By J Kuo on 02-06-24
By: Ed Catmull, and others
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
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The Speed of Trust
- The One Thing that Changes Everything
- By: Stephen M. R. Covey
- Narrated by: Stephen M. R. Covey
- Length: 12 hrs and 13 mins
- Unabridged
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For business leaders and public figures in any arena, The Speed of Trust offers an unprecedented and eminently practical look at exactly how trust functions in our every transaction and relationship - from the most personal to the broadest, most indirect interaction - and how to establish trust immediately so that you and your organization can forego the time - killing, bureaucratic check - and - balance processes so often deployed in lieu of actual trust.
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Good Information, Hard to Listen to
- By Marty on 12-23-10
What listeners say about Creating Magic
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- ManifestingMango
- 10-03-09
One of the best books on leadership available
Lee talks about his rise in the industry and how he was mentored and shaped into a strong leader we can all learn from. Great book!
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- Amazon Customer
- 08-13-17
amazing
finished on vacation and now I cant wait to get back to work! I recommend to anyone looking to sharpen their leadership skills
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- CQ
- 06-29-16
Amazing!
One of the best leadership books I've ever listened to. The audiobook quality was great. Lee Cockerell is very inspiring and his stories are a great addition to the content. I had to get the hard copy as well.
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- Jennifer T
- 02-16-17
Loved it!
I am going to listen again in case I missed anything and I plan to go to the Disney Institute as soon as possible.
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- Alexander
- 09-19-10
Feel the experience!
The book is simply amazing! Lee teaches you leadership through his journey, and it made the book truly realistic and easy to apply to your own journey.
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- Curtis Duncan
- 02-26-19
the most impactful book I have read on leadership!
This is the best book I have read on leadership! He gives examples, and action plans versus empty concepts.
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2 people found this helpful
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- Pat K.
- 06-15-15
Great book. Get a pen
This is a great book filled w/ insight and great ideas. However, you better keep a pen handy. It's a book of lists and bullet points. To hard to remember them all.
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- Stephanie J.
- 01-08-15
THE Best!
I enjoyed this book so much and looked forward to it each day. There were so many great takeaways in this book. I will be referring back to it often! He is a great inspiration!
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- cassandra sjovall
- 10-24-15
you need to read, or better..listen to the book
i really got a lot from this book . it will help me in at work and in my personal life.
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- Lala
- 06-25-20
game changer
this book is amazing and a must read! if you are in any type of leadership role, read this book, and then read it again because your probably missed something!
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