Bits, Bytes, and Barrels Audiobook By Geoffrey Cann, Rachael Goydan cover art

Bits, Bytes, and Barrels

The Digital Transformation of Oil and Gas

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Bits, Bytes, and Barrels

By: Geoffrey Cann, Rachael Goydan
Narrated by: Paul Boucher
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About this listen

The oil and gas industry is at a crossroads.

Recent low prices, rapidly growing alternative fuels like renewables, the permanent swing from peak oil to super abundance, shifting consumer preferences, and global pressures to decarbonize suggest a challenged industry for the foreseeable future. Digital advances offer ways to lower costs of production, improve productivity, reduce carbon emissions, and regain public confidence. A wait-and-see attitude to digital innovation has failed many industries already, and the leaders of oil and gas urgently need guidance on how digital both disrupts and enhances their industry.

Written by the world’s leading experts on the intersection of digital technologies and the oil and gas industry, Bits, Bytes, and Barrels sets out the reasons why adoption is slow, describes the size and scale of both the opportunity and the threat from digital, identifies the key digital technologies and the role that they play in a digital future, and recommends a set of actions for leaders to take to accelerate the adoption of digital in the business.

Providing an independent and expert perspective, Bits, Bytes, and Barrels addresses the impacts of digital across the breadth of the industry - from onshore to offshore, from upstream to midstream to integrated - and outlines a roadmap to help the decision-makers at all levels of the industry take meaningful action toward promising and rewarding digital adoption.

©2019 Geoffrey Cann and Rachael Goydan (P)2019 Geoffrey Cann and Rachael Goydan
Business & Careers Economics Business Innovation
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What listeners say about Bits, Bytes, and Barrels

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    4 out of 5 stars

Thanks, a excellent book for CEO and advisors

Practical and concise advice about oil and gas. Multiples case study and references. Thanks a lot

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Relevant. Practical. Credible.

This books looks at the “catch-all” term “digital” and breaks it down for the oil, gas and energy sector (across the entire value chain, but element by element). It has specific example applications, and covers readiness and impact of each digital technology (AI, machine learning, blockchain, cyber security, etc.).
Great narrator, also.

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