Conservative influencers have captured a massive audience on the internet, boasting nearly five times more followers than their progressive competitors. On this week’s On the Media, the hosts spend twelve hours immersed in right wing media and report back on what they saw. Plus, why Democrats are struggling to compete for audiences online.

[00:00] According to a new study from Media Matters for America, right-leaning shows dominate on social media. Hosts Brooke Gladstone and Micah Loewinger immerse themselves in right-wing podcasts and Rumble shows to hear how these creators are covering the news of the week.

[20:26] Brooke and Micah continue their journey into the right-wing online ecosystem, where they encounter how celebrity gossip can be a gateway to controversial political takes.

[32:41] Host Micah Loewinger chats with left-leaning news content creators Brian Tyler Cohen and David Pakman about why Democrats are struggling to reach younger and working class audiences, and how the rise of independent media has left progressives in the dust.

Further reading:

• “The right dominates the online media ecosystem, seeping into sports, comedy, and other supposedly nonpolitical spaces,” by Kayla Gogarty
• The Echo Machine: How Right-Wing Extremism Created a Post-Truth America by David Pakman

On the Media is supported by listeners like you. Support OTM by donating today (https://pledge.wnyc.org/support/otm). Follow our show on Instagram, Twitter and Facebook @onthemedia, and share your thoughts with us by emailing onthemedia@wnyc.org.