Is your home builder marketing delivering the ROI you need? Discover proven strategies to transform your approach with this value-packed episode featuring Rob Krohn, VP of Marketing at Epcon Communities and seasoned brand strategist with extensive experience in the home building industry.

In this conversation, Rob shares actionable insights on:

• Creating effective messaging that resonates with different buyer personas
• Improving lead conversion through strategic sales training and accountability
• Leveraging AI and emerging technologies to enhance your marketing efforts
• Building a data-driven foundation that delivers measurable results
• Implementing consistent marketing strategies that work in any market condition

Whether you're a marketing director struggling with lead quality or a VP looking to maximize your marketing budget, this episode provides a blueprint for creating marketing strategies that drive real business growth. Ready to revolutionize your approach? Listen now and discover how to turn your marketing from a cost center into a revenue-generating engine.

Check out Higharc software at https://www.higharc.com/

Connect with Rob Krohn:
LinkedIn: https://www.linkedin.com/in/robkrohn/
https://epconcommunities.com/
https://epconfranchising.com/

For more info about this episode, go to https://buildermarketinggrowthshow.com/episodes/

Connect with Jeff Schneider on LinkedIn or X/Twitter

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Topics covered in this episode: Home builder marketing strategies, digital marketing for builders, real estate marketing tactics, buyer personas, lead conversion strategies, technology in home building, sales training for builders, AI in marketing, data-driven marketing, brand messaging

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