• Calculating the ROI of Thought Leadership

  • Mar 1 2025
  • Length: 31 mins
  • Podcast

Calculating the ROI of Thought Leadership

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  • Summary

  • Anthony Marshall discusses his book “The ROI of Thought Leadership.” Anthony is the Senior Research Director of Thought Leadership at IBM's Institute for Business Value where he leads a global team of industry experts, statisticians, economists, and analysts who produce data-driven insights on various industries, technologies, and management practices. Listen for three action items you can use today.

    Host, Kevin Craine

    Do you want to be a guest? https://Everyday-MBA.com/guest

    This episode is supported by the Naveen Jindal School of Management

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