🎙️ How Does Legacy Meet Innovation? Peter Frey's Sonny's BBQ Story

In this flavorful episode, Peter Frey, Chief Brand Officer at Sonny's BBQ, reveals how combining Southern hospitality with modern technology transformed a legacy barbecue brand into a digital innovator. His journey from SeaWorld crisis management to restaurant innovation demonstrates how staying true to core values while embracing change creates sustainable growth.

✨ Key Insights You'll Learn:

• Balancing tradition with innovation

• Converting crisis into opportunity

• Building customer loyalty through technology

• Leading through brand transformation

• Creating authentic guest experiences

  
  

🌟 Key People Who Shaped Peter's Journey:

• Kenan Burch: Mentor and marketing guide

• Marketing Team: Drove digital transformation

• Franchise Partners: Supported innovation initiatives

• Agency Partners: Helped modernize brand strategy

• Chief Kindness Officers: Lead community impact

  
  

👉 Don't miss this powerful conversation with a leader who proves legacy brands can innovate while maintaining their authentic spirit.

🔗 Connect with Peter Frey:

• Email: pfrey@sonnysbbq.com

• LinkedIn: Peter Frey

  
  

🎯 Special Thanks to Anthony Codispoti & AddBack Benefits Agency

📄 Transcript Available: How Peter Frey is Reinventing Sonny’s BBQ for the Modern Consumer

📺 Watch on YouTube: Inspired Stories Podcast by AddBack Benefits Agency

#Marketing #Innovation #Restaurants #BrandStrategy #Leadership #SonnysBBQ #PeterFrey #InspiredStoriesPodcast