Identify a Champion in the Group

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In raising funding look for those who believe in your project and believe in you.

Don’t spend too much time with those who don’t.

In a group identify a champion who can galvanize others to action.

This is sometimes a lead investor and other times it’s just someone who knows everyone.

In working with a VC group, identify a champion for your deal.

In a VC fund, a partner brings a deal to the fund and works to convince others that this will be a great investment.

It’s their job to sell it to their group.

It’s your job to arm that champion with enough information to win the investment.

This includes updates about the progress of the company.

Updates include progress in sales such as leads generated, prospects moving through the funnel, and closed opportunities.

Updates also include experienced people you are bringing on board as core team members or advisors.

Finally, updates showcase other investors joining the round.

Keep your champion informed so they can convince others to join the fundraise.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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