Jonathan (Jon) Bunten is the Co-founder and CEO of RecorGroup, a consumer goods brokerage agency that connects consumer goods manufacturers with retailers. He holds a bachelor's degree in Business Finance from The College of Idaho and has a diverse background in finance, trade marketing, and sales with major manufacturers like Smuckers. Before his entrepreneurial ventures, Jon served 14 years in the US Army, where he honed his leadership skills as a finance and contracting officer. In 2024, he also co-founded Big Delta Capital, which focuses on empowering women with the tools, education, and opportunities to become financially active and build generational wealth.

Many companies struggle with delivering the level of service that fosters long-term success, often cutting corners to boost short-term profits. So, what does it take to create a business that not only grows but sustains success through exceptional client service?

According to Jon Bunten, a seasoned entrepreneur with a deep understanding of business growth, the key lies in prioritizing relationships over transactions. He highlights how many large brokerage firms, despite their size, fail to provide the attention and service their clients truly need. Instead of following the traditional industry model, Jon built a company focused on white-glove service, personalized solutions, and a people-first culture. This client-centric approach has driven double-digit growth year after year, proving that when businesses focus on delivering real value, success follows.

In this episode, host John Corcoran sits down with Jon Bunten, Co-founder and CEO of RecorGroup, to discuss how prioritizing client service helped him build a thriving brokerage business. They explore how Jon’s military background shaped his leadership style, why he saw a huge gap in the industry, and how he turned that insight into a fast-growing business. Jon also shares how self-reflection and personal growth played a pivotal role in his journey to success.