If you’ve spent even a moment online looking at how to improve your business, you’ll have read endless versions of ‘identify your client Avatar’.

And as far as I’m concerned, yes you should, but… Rachel Allen copywriter + owner of Bolt from the Blue Copywriting is with us again to share that just maybe you should put your avatar out of its misery instead.

Because today’s show is another Unpopular Opinion + this one is quite spicy indeed.

Oddly, I actually agree with her – but killing? Perhaps not. Listen in to learn what to do instead.

And if you enjoy a fresh take to shake up your perspective, look for more episodes in the Unpopular Opinions strand.

The Improve Your Messaging Mini-Training Episodes – Liz solo episodes:

#1: Positioning

Get super clear on what your business does better than anyone + why that’s important to your client.

#2: Avatar’s Pain – this episode

Understand your Avatar’s pain – this is crucial for tailoring your messaging and offerings to meet their needs.

#3: Core Messaging

This show - where we bring it all together to create a refreshed Core Message.

Books discussed in this episode:

Buyer Personas - Adele Revella

Rachel’s Website: boltfromthebluecopywriting.com

Rachel’s Instagram: instagram.com/boltfromthebluecopywriting

Rachel’s email: rachel at boltfromthebluecopywriting.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list