• BrandBusters Ep. 23: Daniel Schindler, CEO of Buoy

  • Jan 30 2025
  • Length: 41 mins
  • Podcast

BrandBusters Ep. 23: Daniel Schindler, CEO of Buoy

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  • Summary

  • In Episode 23, James and Sean chat with Daniel Schindler, Founder and CEO of the hydration brand, Buoy, covering:
    -Differentiating within the saturated hydration category
    -Prioritizing "convenience and clean" in product development
    -Growing a DTC brand efficiently versus "at all costs"
    -Managing investors and communication cadence
    -Leveraging celebrities such as Chris Paul to endorse the brand vs. tapping into the medical community as brand ambassadors
    Daniel (and his new pup) offer a great perspective for brands that are operating lean and agile and show growth can start slowly and then scale suddenly.

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