More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.

With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the Harvard Business Review Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: Your actions can make or break your business. You need to know the tried-and-true fundamentals - from writing a business plan to getting your first loan.

In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the next Steve Jobs: a brilliant Stanford dropout whose startup “unicorn” promised to revolutionize the medical industry with its breakthrough device, which performed the whole range of laboratory tests from a single drop of blood. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes’s worth at an estimated $4.5 billion.

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.

In 2017, President Obama, in his final Oval Office interview, was asked who gave him hope for the future of the country, and Jason Kander was the first name he mentioned. Suddenly, Jason was a national figure. As observers assumed he was preparing a run for the presidency, Jason announced a bid for mayor of Kansas City instead and was headed for a landslide victory. But after eleven years battling PTSD from his service in Afghanistan, Jason was seized by depression and suicidal thoughts. He dropped out of the mayor’s race and out of public life. And finally, he sought help.

Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now. In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them—your Flight Plan.

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees sim­ply as the Chairman.

Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on start-ups, comparing billion-dollar start-ups with those that failed to become one - 30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected.

Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become the Jobs-to-Be-Done theory.

If Tom Sawyer and Huck Finn had come of age at the end of the 20th century looking for an all-American adventure, they probably would've headed for Vegas. However, they'd have been hard-pressed to go on a wilder ride than the one taken by Tom Breitling and Tim Poster to the top of the famed Golden Nugget Hotel and Casino. Call them the Odds Couple.

It’s 2005. Nick Farmer is a 35-year-old bond trader with Bear Stearns clearing seven figures a year. The novelty of a work-related nightlife centering on liquor, hookers, and cocaine has long since worn thin, though Nick remains keenly addicted to his annual bonus. But the lifestyle is taking a toll on his marriage and on him.

She used to make the same mistakes we've all made with men - until she realized that the winning formula to attracting the right guy lay in skills she already had. As a successful saleswoman, Jess has practiced the techniques in promoting a product, finding the right approach, making the pitch, and closing deal after deal. Once she started to apply these same techniques to the dating scene, her love life made a complete 180, and she found herself with more interested men than she knew what to do with.

Davie—an ugly duckling growing up in small-town Mississippi—is positive her life couldn’t be any worse. She has the meanest mother in the South, possibly the world, and on top of that, she’s pretty sure she’s ugly. Just when she’s resigned herself to her fate, she sees a movie that will change her life— Sixteen Candles. But in her case, life doesn’t imitate art.

Four bodies, each with a single bullet wound in the back of the head, stacked like cordwood in a weed-choked vacant lot: That's the front-page news facing Carter Ross, investigative reporter with the Newark Eagle-Examiner. Immediately dispatched to the scene, Carter learns that the four victims - an exotic dancer, a drug dealer, a hustler, and a mama's boy - came from different parts of the city and didn't seem to know one another.

Twenty-something Allie Simon is used to playing by the rules - until Chicago's most sought-after, up-and-coming culinary genius, Benji Zane, walks into her world and pulls her into his. The only thing more renowned than Benji's mouthwatering masterpieces and equally luscious good looks? His struggle with addiction and his reckless tendency to live life on the edge, no matter the havoc he wreaks along the way. But loving someone means supporting him no matter what, or so Allie tells herself.

Olena Day’s first love died tragically, and her college boyfriend left her for nother woman. Now a successful, independent 43-year-old,she begins a passionate relationship with Matthew, a man 18 years her junior. Can a relationship finally end happily-ever-after for Olena—or will it be torn apart once again?

The Stranger appears out of nowhere, perhaps in a bar or a parking lot or at the grocery store. His identity is unknown. His motives are unclear. His information is undeniable. Then he whispers a few words in your ear and disappears, leaving you picking up the pieces of your shattered world.

Here is an explosive book that takes us, for the first time, deep inside a shadowy, fascinating, and surreal world of unscrupulous doctors, anything-goes team directors, and athletes so relentlessly driven to succeed that they would do anything—and take any risk, physical, mental, or moral—to gain the edge they needed to win. The Secret Race is a riveting, courageous act of witness from a man who is as determined to reveal the hard truth about his sport as he once was to win the Tour de France.

Ray Walker had a secure career in finance until a wine-tasting vacation ignited a passion that he couldn't stifle. Ray neglected his work, spending hours poring over ancient French winemaking texts, learning the techniques and the language, and daydreaming about vineyards. After Ray experienced his first taste of wine from Burgundy, he could wait no longer. He quit his job and went to France to start a winery - with little money, a limited command of French, and virtually no winemaking experience.

Richard Kilmer is head over heels in love with Jennifer Ryan, who takes him home to meet her parents, where she accepts his marriage proposal. While visiting, they set out on a nostalgic drive up to Kendrick Falls. On their way, a freak storm rolls in, Richard loses control of his car, and it rolls. When the storm clears in a matter of seconds, Jen is gone. Richard can't find her, and neither can the police who respond to the scene.

Who were the Ship It Holla Ballas? Arguably the most successful poker crew of all time, they took advantage of the online poker boom to win tens of millions of dollars before most of them were old enough to set foot inside a casino. Then they did what any red-blooded teenagers with mountains of cash and no responsibilities would do: They partied like rock stars, transforming themselves from Internet nerds with zero life skills into legends, at least in their own minds.

Jen Lancaster was living the sweet life-until real life kicked her to the curb. She had the perfect man, the perfect job-hell, she had the perfect life - and there was no reason to think it wouldn't last. Or maybe there was, but Jen Lancaster was too busy being manicured, pedicured, highlighted, and generally adored to notice.

When his mom decided it was time for them to leave for good, Thomas knew they better get far away or he'd come and find them. It was Christmas Day, with Mom sweating in a tiny room over a tiny stove, and Dad watching college basketball and drinking with a vengeance. "Thomas, I want you to get your sister and go out to the car, okay?" Mom had promised them that they would be getting a special Christmas present today. Just the two kids. They couldn’t mention it to Dad. This is her present, Thomas thought....

The two-time best-selling author, comedian, actor, and radio icon explains the philosophy that has kept his existence boredom-free since the age of 13 - the love of risk. An avid sports better and frequent card player, Lange believes that the true gambler gets high not from winning, but from the chaotic unknown of betting itself. He recounts some of his favorite moments, many of which haven't involved money at all. In this candid and entertaining memoir, he looks back at the times he's wagered the intangible and priceless things in life: his health, his career, and his relationships.