AI for Marketing and Product Innovation Audiolibro Por A.K. Pradeep, Andrew Appel, Stan Sthanunathan arte de portada

AI for Marketing and Product Innovation

Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales

 Vista previa

$0.00 por los primeros 30 días

Prueba por $0.00
Escucha audiolibros, podcasts y Audible Originals con Audible Plus por un precio mensual bajo.
Escucha en cualquier momento y en cualquier lugar en tus dispositivos con la aplicación gratuita Audible.
Los suscriptores por primera vez de Audible Plus obtienen su primer mes gratis. Cancela la suscripción en cualquier momento.

AI for Marketing and Product Innovation

De: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
Narrado por: Graham Rowat
Prueba por $0.00

Escucha con la prueba gratis de Plus

Compra ahora por $17.19

Compra ahora por $17.19

Confirma la compra
la tarjeta con terminación
Cambiar método de pago
Al confirmar tu compra, aceptas las Condiciones de Uso de Audible y el Aviso de Privacidad de Amazon. Impuestos a cobrar según aplique.
Cancelar

Get on board the next massive marketing revolution.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell.

The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here - whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how":

  • How do we use AI and ML in ways that speak to the human spirit?
  • How to we translate cold technological innovation into creative tools that forge deep human connections?

Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book reveals the ins and outs of these groundbreaking technological tools.

©2018 John Wiley & Sons, Inc. (P)2019 Gildan Media Estimación y Planificación Estratégica Gestión Gestión y Liderazgo Informática Marketing Marketing y Ventas Tecnología Inteligencia artificial Ciencia de datos Aprendizaje automático Product Innovation
Todas las estrellas
Más relevante  
This is a really good book about product innovation in the realm of AI and data analytics. Really enjoyed the statistic part of the book. CFA, EFA, and PCA are all very powerful.

The technological side of AI marketing

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.