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A Bold Return to Giving a Damn

One Farm, Six Generations, and the Future of Food

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A Bold Return to Giving a Damn

By: Will Harris
Narrated by: Will Harris
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About this listen

"If I could have one wish it is that every eater in America would read this book."—Ruth Reichl

From a pioneer of the regenerative agriculture movement, a memoir-meets-manifesto on betting the farm on a better future for our food, animals, land, local communities, and our climate

Raised as a fourth-generation farmer, when Will Harris inherited White Oak Pastures he was a full-time commodity cowboy who played hard and fast with every tool the system offered–chemicals, antibiotics, steroids, and more. His ancestors had built a highly profitable, conventionally run machine, but over time he found himself disgusted with the excess, cruelty, and smalltown devastation this system entailed. So he bet the farm on forging a different way of doing things. One that works with nature not against it, and bridges the quickly widening delta between consumers and their food. Armed with tenacity, conviction and an outsized tolerance for risk, Harris called his approach “radical traditional” and it made him the pioneer of regenerative agriculture long before the phrase existed.

At once an intimate, multi-generational memoir and a microcosm of American agriculture at large, A BOLD RETURN TO GIVING A DAMN offers a pathway back to producing food the right way. At a time when food supply chains are straining, climate-induced catastrophes are playing havoc with harvests, and concern around who owns America’s farmland are more prescient than ever, Will Harris urges us to consider where the food we eat really comes from, and to re-connect to the places and people who raise what we eat each day. With keen storytelling, a good dose of irreverence, and an unflinching willingness to speak truth to power, Harris shows us why it’s never been more important to know your farmer than now.

Featured in Food and Country directed by Laura Gabbert and Ruth Reichl

©2023 Will Harris (P)2023 Penguin Audio
Business Business Development & Entrepreneurship Inspiring Heartfelt Thought-Provoking
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Critic reviews

"There’s a lot to like about the book — Harris’s cheeky sense of humor, for one. And his exploration of his family’s roots, their sacrifices and hard-earned victories...But it’s Harris’s dogged insistence on explaining the hidden costs of the “abhorrently cheap food”...that makes the book so necessary."—The Washington Post

"A Bold Return to Giving a Damn is more than a memoir—it is a full exploration of the history of food production in this country, with all its beautiful and ugly aspects. It’s the education we all need to embrace."—NY Journal of Books

"A solution-based offering from a Georgia farmer who has practiced regenerative agriculture for over three decades...Throughout, Harris pushes readers to have the courage to give a damn about the future. Two of his adult daughters came back home to farm; inspired readers will want to join them."—Booklist

What listeners say about A Bold Return to Giving a Damn

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Incredibly important message

I believe I have fallen in love with Mr. Will Harris. His passion, grit, honesty, and tenacity are inspiring and rare. I hope I do justice to the 38 acres of land I steward and the heartbeats that live here.

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Absolutely must read!

This message should be shared to every American & human being on this beautiful planet. Not only is Will Harris’s message about our food origins profound, it is necessary to understand before it’s too late. I recommend this to everyone who cares about Earth & cares to do the work needed to make our food healthy again.

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welcoming and educational

Shines a light on the struggles and efforts of achieving success along side nature and community.

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I couldn't stop listening

I completely loved it and Will is a very good and easy to listen to speaker

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Enlightening

Enjoyed the listen! Appreciate Will writing and dictating. Recommend reading if you want a better understanding where your food comes from

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Amazing Story!

Amazing story narrated by the author. This is the real deal! Anyone who wants to learn about Regenerative Agriculture, Holistic Management and the transition from the previous modern industrial agriculture system. This book tells the non-sugar coated truths of it all first hand.

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Best god damn book ever

This should be in every hotel nightstand. Thank you will for putting this together l.

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Educational and fascinating

This is a must read on so many levels from farming to business to biology. It has further encouraged my research on what to do in the future at our farm, what we eat, where what we eat comes from and supporting the local farmer who has the same heart for the land and its creatures.

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Regenerative Farming SME

I can't get enough of Will Harris and I binge listened to this amazing book on a recent trip to Savannah from Northern VA. I had previously heard him on the JRE Pod Cast and was totally locked in on his unique southern drawl and I can gett enough. There is enough knowledge and wisdom in this book to last two lifetimes and I'll probably need to listen a couple more times to truly appreciate everything. in the meanwhile my wife heard enough to sell her on finally placing a big order from White Oak Pastures website vs the local grocery store that stocks some of their offerings.

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Great book. Terrific narration.

Loved every part of it. The only part I didn’t lie is that I was sad when it was over.

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