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地元がヤバい…と思ったら読む 凡人のための地域再生入門
- Narrated by: 戸澤 愛
- Length: 9 hrs and 42 mins
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Publisher's summary
「補助金が地方のガンなんや! 自分らの手で稼ぐ、それ以外の方法で再生なんかありえへん」
地方衰退の「構造」とビジネスでの「変革手法」がストーリーで一気にわかる!
札幌・盛岡・女川・山形・福井・甲府・熱海・勝川・城崎・小倉・長崎・熊本・鹿児島…
全国各地の「未経験者」400名が実践したノウハウを大公開!
「地方のリアル」と「成功のコツ」が122の充実キーワード解説からまるわかり!
●いい人材はいい「飲食店」に集まる
●地銀と信金どちらから借りるべきか
●小型店が大型店に勝つ方法
●会社員のやめどき
●不毛な「イベント地獄」
●住民の嫉妬
●地域おこし協力隊のジレンマ
●なぜ、役所の若手やる気を失うのか……他
[あらすじ]
主人公の瀬戸淳の地元は、東京から新幹線で1時間、さらに在来線で20分という、人口5万人ほどのどこにでもある地方都市。
ある日東京で働く淳に、母が「商売をやめ、店も家もすべて売り払い余生を楽しみたい」と言い出した。
淳は東京と地元を行き来し、廃業手続きや不動産売却といった〝実家の片付け〞に追われる。
その過程で、地元で飲食店経営者として活躍する「元ヤン」同級生の佐田から「売るなら、一緒に建て替えて事業をやらんか」と誘われる。
最初は「自分にはそんなことはできない」と思うものの、徐々に気持ちが傾く淳。
やりがいを感じられない東京での仕事。寂れていくだけの地元の姿。果たしてこのまま、実家を売り払い、東京でサラリーマンを続けることが正しい道なのだろうか――。
そして、淳の「実家の片付け問題」は、シャッター街の再生、さらに地域全体の再生という思わぬ方向へと進んでいくのだった。
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