Writing Social Media

Struggling to write copy that grabs attention and drives engagement? Want to turn casual visitors into loyal customers? Words That Click is your ultimate guide to mastering the art of social media and web copywriting. Whether you’re a business owner, marketer, content creator, or aspiring copywriter, this book will teach you how to craft high-converting social media posts, persuasive website copy, and compelling calls to action that get results.

With each passing day the potential reach of a single false news story — and its ability to negatively impact all of us — grows in both size and scope. Although politicians, activists, and ordinary citizens regularly complain about deceptive or biased news reports, they tend to define fake news as anything with which they happen to disagree, thus compounding the problem even further.

Peter Jukes, an award-winning TV crime writer, starts at the beginning: October 2013 and the Old Bailey is gearing up for an eight-month courtroom clash. It's a showdown that will pit tabloid newspaper executives in Rupert Murdoch's News International against the British state. The journalists are accused of phone hacking, corrupting public officials, and conspiracy to pervert the course of justice. After years of cover up involving News International, the Metropolitan Police, and the government, the judge tells the jury, "British justice is on trial."

Most "how-to" blog books will teach proper writing protocols for blogging, yet won't show you exactly how the experts make money from it. When I began blogging, I attempted these "writing" strategies and before long discovered I was only writing for myself, as my site had zero traffic! After that revelation, I was hungry to discover what really worked and paid a lot of money examining what made blogs profitable. Since then I have tried every known strategy and over time I began creating my own system for profitable blogging.

Kosher? That means the rabbi blessed it, right? Not exactly. In this captivating account of a Bible-based practice that has grown into a multibillion-dollar industry, journalist Sue Fishkoff travels throughout America and to Shanghai, China, to find out who eats kosher food, who produces it, who is responsible for its certification, and how this fascinating world continues to evolve.

Journalism of the 21st century has underwent transcendent metamorphosis; there are soaring differences between today’s journalism and the journalism of the yesteryears. When journalism kicked off for the very first time on the earth, printed newspapers were the sole medium used to furnish information. Then, magazines, television, radio and Internet entered the scene. As of today, newspapers are reeling under colossal pressure from the World Wide Web. Currently, more people are endeavoring to plunge into the Internet mania. Sleek gadgets and social media sites like Facebook, Twitter, ...

When Norman Pearlstine - as editor in chief of Time Inc. - agreed to give prosecutor Patrick Fitzgerald a reporter's notes of a conversation with a "confidential source", he was vilified for betraying the freedom of the press. But in this hard-hitting inside story, Pearlstine shows that "Plamegate" was not the clear case it seemed to be, and that confidentiality has become a weapon in the White House's war on the press - a war fought with the unwitting complicity of the press itself.

This audiobook covers a 10-step process to plan, practice, and rehearse a presentation on any business topic. You'll review techniques to identify your audience, purpose, and main message. You'll strategize about ways to include all necessary information and eliminate unnecessary details. You'll practice how you'll carry yourself as you speak and also practice asking and answering questions. All the book's techniques can help you build confidence and deliver an engaging, effective presentation.

Merchants of Truth by Jill Abramson, former editor of The New York Times, is the gripping and definitive in-the-room account of the revolution that has swept the news industry over the last decade and reshaped our world. Drawing on revelatory access, Abramson takes us behind the scenes at four media titans during the most volatile years in news history. Two are maverick upstarts: BuzzFeed, the brain-child of virtuoso clickbait scientist Jonah Perretti, and VICE, led by the booze-fuelled anarcho-hipster Shane Smith.

This year has seen unprecedented scrutiny of Rupert Murdoch’s empire in Britain. But what about in Australia, where he owns 70 per cent of the press? In Bad News, Robert Manne investigates Murdoch’s lead political voice here, the Australian newspaper, and how it shapes debate. Since 2002, under the editorship of Chris Mitchell, the Australian has come to see itself as judge, jury and would-be executioner of leaders and policies. Is this a dangerous case of power without responsibility?

From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender.

This Series has three volumes containing more than 100 selections totaling 1200 pages from my writings over the past 60 years. They are divided by decades: Volume 1: 1960-1981; Volume 2: 1982-2003; Volume 3: 2004-2025. Each selection is linked to a Web based archived copy of the original article or book, so that readers can view them with their Web browser. A wide range of topics are included. In Volume 1: semantic satiation; bilingualism and language learning; psycholinguistics and discourse analysis; ethnomethodology and ethnosemantics; rhetoric and stylistics; measuring foreign language ...

This title is laser-focused on making you sound smarter and becoming more respected by using a larger, more sophisticated vocabulary. Simply has systematically excluded words here that did meet this goal - words that are perfectly good in some contexts, but will not make you sound smarter. Included words sound appropriate in conversation, work seamlessly, and will not be interpreted as "show off" words.

In this holistic history, Will Mari traces American journalism from the 1920s through the 1960s, a time of great change and controversy in the field; one in which journalism was produced in “news factories”, by workers with dozens of different roles, using the latest technology, and setting the stage for the emergence of the information economy. Told from an empathetic, omnivorous, ground-up point of view, The American Newsroom uses memoirs, trade journals, textbooks, and archival material to show how the newsroom expanded our ideas of what journalism could and should be.

Writing a blog post is a little like driving; you can study the highway code (or read articles telling you how to write a blog post) for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the open road. Or something. A blog (shortening of “weblog”) is an online journal or informational website displaying information in the reverse chronological order, with the latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject.

The aim of this bundle of two blogging books is to reveal the truth and set you straight on how to properly monetize a blog. The first book in this bundle will teach you how to actually build a blog and how to set up a basic monetization strategy. The second book will take you into some more advanced strategies that should really improve the level of income that your blog is producing. It will give you an edge over many other bloggers who already have their blogs monetized because most other bloggers are simply not implementing the advanced strategies that this book reveals.

If you are an Entrepreneur, how do you write Executive Summaries & Business Plans to get the money from an Investor? If you are an Investor, how do you read Executive Summaries & Business Plans to know whether or not to invest? In only 60 minutes of conversation and instruction learn the answer to this question from the author of The Entrepreneur's Guide who helped bring American Power Conversion (APCC-NASDAQ) public in 1988, a company that recently sold for $6.1 Billion.

Blogs are everywhere. They have exposed truths and spread rumors. Made and lost fortunes. Brought couples together and torn them apart. Toppled cabinet members and sparked grassroots movements. Immediate, intimate, and influential, they have put the power of personal publishing into everyone’s hands. Regularly dismissed as trivial and ephemeral, they have proved that they are here to stay. In Say Everything, Scott Rosenberg chronicles blogging’s unplanned rise and improbable triumph, tracing its impact on politics, business, the media, and our personal lives.

This dramatic story of two men's efforts to save a small Wisconsin daily from obliteration at the hands of the nation's largest newspaper chain brings together startling case histories of the dubious tactics practiced by Gannett and unsparing insights into the newspaper industry.

In questo corso ti insegnerò i principi fondamentali di una corretta scrittura per il web con lo scopo di migliorare da subito la qualità dei tuoi articoli, post e contenuti pubblicati online.