Writing Social Media

Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends. Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned Xs and Os into billions of $$$.

The aim of this bundle of two blogging books is to reveal the truth and set you straight on how to properly monetize a blog. The first book in this bundle will teach you how to actually build a blog and how to set up a basic monetization strategy. The second book will take you into some more advanced strategies that should really improve the level of income that your blog is producing. It will give you an edge over many other bloggers who already have their blogs monetized because most other bloggers are simply not implementing the advanced strategies that this book reveals.

How to Write Content is the guide you need! We will teach you how to write content in seven easy steps. This guide is designed to provide you with all the tools you need in a concise, easy-to-understand format that will answer all your burning questions and get you on your way to successful content writing.

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

From the explosion of fake news to the challenges of the 24-hour news cycle, legendary journalist Bob Schieffer examines political journalism today and those who practice it. Based on interviews with over 40 media leaders, Schieffer provides an inside look at the changing role of media and asks whether today's citizens are more informed or just overwhelmed.

How to Self-Publish: A Guide for Author-Preneurs empowers do-it-yourself authors with the best writing advice and self-publishing expertise from two authors who have 40+years of combined experience in writing, editing, and publishing. Their knowledge and practical tips will help you: Compare publishing options Expand your social media presence Discover what to expect in editing (it’s more than grammar!) Understand cover design best practices Decide what print-on-demand services you may want to useNew to the 2023 edition is free online access to step-by-step instructions to format and ...

This audiobook covers a 10-step process to plan, practice, and rehearse a presentation on any business topic. You'll review techniques to identify your audience, purpose, and main message. You'll strategize about ways to include all necessary information and eliminate unnecessary details. You'll practice how you'll carry yourself as you speak and also practice asking and answering questions. All the book's techniques can help you build confidence and deliver an engaging, effective presentation.

In an increasingly secular, fragmented, and distracted culture, nothing brings Americans together quite like sports. On Sundays in September, more families worship at the altar of the NFL than at any church. This appeal, which cuts across all demographic and ideological lines, makes sports perhaps the last unifying mass ritual of our era, with huge numbers of people all focused on the same thing at the same moment. That timeless, live quality makes sports very powerful, and very lucrative. And the media spectacle around them is only getting bigger, brighter, and noisier.

An expat's witty and insightful exploration of English and American cultural differences through the lens of language that will leave listeners gobsmacked. In That's Not English, the seemingly superficial differences between British and American English open the door to a deeper exploration of a historic and fascinating cultural divide. In each of the 30 chapters, Erin Moore explains a different word we use that says more about us than we think.

Struggling to write copy that grabs attention and drives engagement? Want to turn casual visitors into loyal customers? Words That Click is your ultimate guide to mastering the art of social media and web copywriting. Whether you’re a business owner, marketer, content creator, or aspiring copywriter, this book will teach you how to craft high-converting social media posts, persuasive website copy, and compelling calls to action that get results.

Why has punditry overtaken news, with so many media outlets pushing partisan agendas instead of information? Comedian Stephen Colbert's catchword "truthiness" has captured something essential about our age: that people are more comfortable with ideas that feel true, even if the evidence for those beliefs is thin.

In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.

The perfect book for all student journalists, this young learners adaptation of Pulitzer Prize-winning reporters' Jodi Kantor and Megan Twohey's New York Times best-selling She Said will inspire a new generation of investigative journalists.

Washington Post columnist Dana Milbank takes a fair and balanced look at the unsettling rise of the silly Fox News host Glenn Beck. Thomas Jefferson famously wrote that the tree of Liberty must be refreshed from time to time with the blood of patriots and tyrants. It is its natural manure. In America in 2010, Glenn Beck provides the very refreshment Jefferson had in mind: Whether he's the patriot or the tyrant, he's definitely full of manure.

A volume in a series called The Library of Contemporary Thought—which provides top opinion makers a forum to explore the most provocative, fascinating, and relevant issues of the day—News Is a Verb focuses on contemporary journalism and its evolving readership.

Someone is out there observing her… observing her every move and every comment… gathering material for blackmail! Arya, a 23-year-old, works in an IT company in Pune. She stumbles upon a Confessions page on Facebook. In the beginning, it provides her with a nice distraction. As she starts reacting to confessions and commenting on them, she gathers a large fan base. The page also helps her meet her love interest, Nikhil. But as she enters more into the world of confessions, what she discovers, shocks and stuns her. She is soon sucked into a world far beyond her level of comprehension. ...

The "Fox Mole" delivers a funny, opinionated memoir of his eight years at the unfair, unbalanced Fox News Channel. An Atheist in the FOXhole has everything that liberals and Fox haters could desire: details about how Fox’s right-wing ideology is promoted throughout the channel; why specific angles and personalities are the only ones broadcasted; the bizarre stories Fox anchors actually believed (and passed on to the public); and tales of behind-the-scenes mayhem and mistakes, all part of reporting Fox’s version of the news.

This title is laser-focused on making you sound smarter and becoming more respected by using a larger, more sophisticated vocabulary. Simply has systematically excluded words here that did meet this goal - words that are perfectly good in some contexts, but will not make you sound smarter. Included words sound appropriate in conversation, work seamlessly, and will not be interpreted as "show off" words.

Like so many other millennials, Paige Reynolds yearns for social media stardom. Vicarious Vacations—an organization that manufactures fake vacations to increase one’s social media influence—promises Paige that their services can guarantee her ascension to social media royalty. True to their word, Vicarious Vacations elevates Paige’s online presence, but now that she’s amassed a respectable following, what will she pay to regain her privacy?

These days, it’s not enough to just write well. If you want your book to sell, you’ve got to have a platform. For many writers, this is the greatest stumbling block to success. But it doesn’t have to be! From the basics of creating an author website and online presence to the nitty-gritty of email lists, Facebook ads, and blog tours, Overachieving Your Platform will give you the tools you need to break out and connect with large audiences. Adapted from the best writing of the WordServe Water Cooler—the award-winning blog of the WordServe Literary Agency—these essays teach writers ...