Writing Communication

What makes a successful newsletter? How do you structure an article that people want to read? How do you secure a commission from a magazine? Suitable listening for anyone wishing to enter the freelance writing field as well as those working within organisations who need to produce newsletters and articles.

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

The case studies and exercises in this audiobook provide you with a valuable road map to effortlessly engage the right readers and achieve the results you want for your reader, your book and yourself. After all the effort you’ve put into your book, don’t stop short of your goal! Learn what it takes to make your book a success.

Susan Anderson's You Write, They Pay gives freelance writers (and wannabe freelance writers) the tools to get their writing careers going and the money rolling in now.

Letting someone in. Everyone things differently. Sometimes you need to explain how you feel, and why you think the way you do, to capture someone's heart. Pure love poetry, succinct. Emotions on a page. Clarity. Escape. Dreams.

Before you share information, can you separate fact from fiction? Bias Is All Around You: A Handbook for Inspecting Social Media & News Stories is designed to help you authenticate any form of information for possible bias before you use it and/or share it in your network. “A life worth living is a life well led”, as the famous saying goes. We need to take the lead, because inspecting information properly for mental health is one of the biggest challenges of our time.

Kindle publishing doesn't have to mean $50 royalty checks and hours spent updating countless Facebook pages all so that a couple hundred people may or may not grab a free copy of your book. Kindle publishing can actually be the most magical thing of all to writers: the chance to have a lucrative self publishing career doing the thing they love most: writing words down. We couldn't have said any of this 10 years ago.

In today's highly competitive business environment, you must know how to write in a clear and convincing way if you want to get ahead. This unique audio enables you to do so quickly and easily! Business writing consultant Carol Gelderman provides simple techniques and practical examples.

To understand the differences between British and American culture, you must understand that the two countries have everything in common except the language itself. The line has been blurred in the technological age, as we see US English words crop up increasingly in the UK. However, the bulk of the British English language has stayed true to its original form. Across the entirety of the British Isles, the language shifts, and changes to suit the current town or city of the occupant.

Conflict in your writing draws listeners who want to listen to your work. Conflict keeps them listening. With conflict in every paragraph and sentence, you’ll create writing that sells.

Story is a potent medicine that can re-enchant our lives. By re-storying ourselves, consciously building it into everyday living, we can make space to hear ourselves better, listen more deeply to each other, and discern the tales the earth is quietly whispering in our ears. Hopefully, Story Intelligence will help you stoke a new kind of fire.

Use Your Words introduces the art of creative nonfiction to women who want to give written expression to their lives as mothers. Written by award-winning teacher and writer, Kate Hopper, this book will help women find the heart of their writing, learn to use motherhood as a lens through which to write the world, and turn their motherhood stories into art. Each chapter of Use Your Words focuses on an element of craft and contains a lecture, a published essay, and writing exercises that will serve as jumping-off points for the readers' own writing.

The art of storytelling has been a fundamental part of human society since the beginning. It is how we share knowledge, teach our children, and pass on our culture. With a world more driven by technology and social media than ever before, it is necessary to know the best techniques to convey the unique story of your brand. This book takes the art of storytelling and breaks it down into an easy-to-follow process that any content writer can use to create engaging content. It will teach you how to sell a story that will resonate with your audience and take them on an emotional journey.

Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions.

Unlock your potential with "BRAVE AND BRILLIANT," an anthology filled with powerful insights and practical tips to help you live a life of bravery, courage and possibilities. From embracing conflict with curiosity to discovering the strength in vulnerability, each chapter offers a unique perspective on courage and brilliance. Learn to let go, navigate through conflict with curiosity, transform limiting beliefs, take risks, prioritize effectively, and connect deeply with yourself. This book is your guide to navigating life's challenges with grace and confidence. With stories of resilience, ...

This exciting new audio book package includes several components that will help you to create better documents: an audio CD packed with information on business writing; a booklet summarizing key points; downloads which include model documents, exercises and a bonus track on writing the minutes of meetings. Effective Business Writing for Success will give you the skills to make a positive impact - no matter what you are writing.

As humanity gets sucked into more screen time, we must create meaningful media that connects our universal human experiences and emotions - or we risk losing ourselves along the way. Humanize Your Brand explores the meaning, art, and science behind optimizing content to evolve your brand. In this book, Jessica Ann shares cutting-edge insights and guidance for self-expression in your marketing, so that you can bring in more business with ease.

In almost any career, you must know how to write - even if it's not part of your job description. But if you are a reluctant writer, producing even the simplest memo may be a struggle. Write Better Right Now is the springboard to get you ahead in any job, passion project, or situation that requires writing skills. No matter what you are called upon to do - blog posts, speeches, web content, press releases, or more - this step-by-step manual gives you the solid techniques you need to get the task done.

Lethal Leadership is a collection of three books which will help you improve your leadership skills so you can better interact with people and create significant changes in your external environment. The world needs more leaders, and this collection will help you tackle the subject of persuasion and power from multiple angles. This bundle includes The Modern-Day Polymath, The Art and Science of Storytelling, and Street Smarts. The field of leadership is constantly changing; the upcoming leader should be dynamic and capable of adapting to the environment.

This book is the creative conception of Sanjay, a teacher, public speaker and memoirist, in collaboration with Megan, a writer and editor who provides advice on the nuts and bolts of writing craft. The book is by no means an exhaustive course in writing. It is a short introduction to each major aspect of the writing process, from the moment it takes your fancy to when you want to share it with the world. Many of the chapters include exercises. They are meant to perform two jobs. Firstly they are meant to help clarify the teaching in each chapter, to make it easier to understand. Secondly ...