Writing Communication

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

It's not easy for an entrepreneur to get a bank loan, find investors, and make it to the top of your industry. Many business owners find themselves overwhelmed in their business planning process, or even worse, they outsource the planning to an unqualified professional.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

Book Description The Art of Rhetoric: Mastering Persuasion, Influence And Communication in Every Sphere of Life" Unlock the secrets of effective communication with "The Art of Rhetoric: Mastering Persuasion, Influence And Communication in Every Sphere of Life." This comprehensive guide delves into the timeless techniques of rhetoric and their applications in today's world, from the boardroom to social media and beyond. Whether you're a student, professional, public speaker, or anyone looking to enhance their persuasive abilities, this book provides the tools you need to influence and ...

In The Sense of Style, the best-selling linguist and cognitive scientist Steven Pinker answers these questions and more. Rethinking the usage guide for the 21st century, Pinker doesn’t carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose.

With advice and tools for improving a wide array of communication skills - from delivering an effective presentation to drafting proposals to the effective use of e-mail - Business Communication helps managers deliver information effectively.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing. Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.

The traditional writing workshop was established with white male writers in mind; what we call craft is informed by their cultural values. In this bold and original examination of elements of writing - including plot, character, conflict, structure, and believability - and aspects of workshop - including the silenced writer and the imagined reader - Matthew Salesses asks questions to invigorate these familiar concepts. He upends Western notions of how a story must progress.

The Elements of Style has long been a valued and beloved resource for all writers. Hailed for its directness and clever insight, this unorthodox textbook was born from a professor's love for the written word and perfected years later by one of his students: famed author E. B. White. Ever since its first publication in 1959, writers have turned to this book for its wise and accessible advice.

What does it mean to be a Christian writer? How do we carry out the craft well? These are the questions at the heart of this book. Pierce Taylor Hibbs (Struck Down but Not Destroyed, Finding Hope in Hard Things, The Great Lie, One with God) draws on his extensive writing and publishing experience, in addition to over a decade of teaching writing, to bring readers a theologically rich and yet accessible guide to the craft of writing. Readers will learn not only why they are made to write but also how they can communicate the truth effectively and beautifully. In light of its theological ...

How to Write an RFP and Manage an RFP Project will help you write a Request for Proposal, more commonly known as an RFP. Readers that will get the most from this book are those responsible for purchasing products or services through the competitive bidding process or who plan to work in that field. This book will not help you write the proposal in response to the RFP. If that's what you need, scroll down to in this description box and learn about the RFP Survival Kit Series. Use this book as a prompt to help you generate the right questions to ask during the course of your RFP project. Your...

It's Monday. Time to hit the pause button on your personality and get ready for the next meeting because, for the next five days, we'll be speaking the language of business. And, from bloated jargon and monotonous memos to syrupy slogans and deadly dull presentations, the official language of business is bull. The second we get to work, we join the masses who trade the wit and warmth of their voices for a corporate stamp of approval and the comfort of conformity.

Are you writing a novel, but having trouble getting your first draft written? You've heard of "outlining," but that sounds too rigid for you. You've heard of "organic writing," but that seems a bit squishy to you. Take a look at the wildly popular Snowflake Method - a battle-tested series of 10 steps that jump-start your creativity and help you quickly map out your story. All around the world, novelists are using the Snowflake Method right now to ignite their imaginations and get their first drafts down on paper. In this book, you'll follow the story of a fictitious novelist as she learns to tap into the amazing power of the Snowflake Method. Almost magically, she finds her story growing from a simple idea into a deep and powerful novel. And she finds her novel changing her - turning her into a stronger, more courageous person.

Are you planning on going to a Spanish-speaking country but worried about communicating fluently? Are you worried you will have to constantly type words and phrases into your phone to ask for directions? If so, this audiobook is for you! Traveling is one of the most incredible things we can do. Whether traveling for work or pleasure, the opportunity to visit other cultures and meet new people is one of the most incredible opportunities that can come around.

An easy and comprehensive course on creative writing. The book was originally created for Michelle's students so that they could have all of their lessons in one place. They wanted to be able to follow the prompts, remember how structure works and the techniques of finding the 'easy' ways in which to create. A Short Course in Creative writing has since been produced on Audible and sold internationally enabling Michelle to help more aspiring writers in their creative endeavours. Please note Michelle also writes as Ruby Allure so you will find the Audible book under Ruby's name.

Modern audiences find material and read differently than earlier generations that were relegated to the printed page. This means our writing must adapt to new sources and styles. Learn more about how modern audiences are different and how our writing must change if we are to connect and communicate effectively.

Confident Communication can make the difference in your job, your business and your life. In this book you will discover how to: • MANAGE the fear of public speaking • Melt the “plastic person” and become AUTHENTIC • Learn how to PRACTICE your speech without having to memorize it all • Transform your IDEAS into speeches quickly • Discover powerful speech STRUCTURES • Learn time-tested RHETORICAL DEVICES to create memorable phrases • “Find the Funny” and effectively use HUMOR • Develop DYNAMIC Openings and closings • Create engaging STORIES that will keep an ...

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well - a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. In charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas - but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing, Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published.

Overcoming Fear of Public Speaking is your essential guide to transforming anxiety into confidence and discovering the power of your own voice. This book addresses the fears, hesitations, and self-doubt that hold so many back from effective public speaking. With a blend of psychological insights, practical exercises, and real-world examples, it leads you through every stage of becoming a confident, compelling speaker. Whether you’re presenting in a boardroom, delivering a speech at a wedding, or pitching an idea, this book gives you the tools to speak with assurance, clarity, and impact. ...